PowerPoint Presentation Slide 1

Ideology of the Internet

• Electronic Freedom Foundation
• Neo liberal/New Media
• Free
• Egalitarian
• Decentralized
• Ad Hoc
• Open and peer to peer
• Experimental
• Autonomous
• Anarchic

• Media Oligopolies ( Incumbent Media)
• Social Responsibility model: but self not government regulation
• For Profit
• Hierarchical
• Systematized and Centralized
• Planned
• Proprietary
• Pragmatic
• Accountable
• Organized
• Reliable
• Source: Richard Campbell, Media and Culture, 41.

The Business Case for On line Start Ups

• Sector characterised by rapidly falling costs
• Transistorization etc.
• Costs for average computer falling 30% per year ( just 0.01% of costs in 1970)
• E commerce applications growing, but still less than 5% of retail( slower than supposed)
• Personal messaging ( email) very high
• Use for Information /Research high: but rise of subscription media ( eg. Newspaper on line, growing only among global travel segment)
• Drive to get video downloadable for entertainment (video cell phones banned in washrooms)
• Still largest volume of business is porn worldwide