PowerPoint Presentation Slide 1

Winseck’s conclusion

• In short, there is a resilience in the “old media” that will not yield
• Incumbents battle new entrants and either buy them up or forge partnerships, or force them out of business
• People still mostly rely on TV for their political information
• Internet works to extend and conserve existing market dominance in cyberspace

Netscapes of Power

• Must watch “netscapes of power”: rise of gatekeepers and “walled gardens”
• Trend to bundling services for convenience
• Styling information services for personal preferences– and not challenging these ( narrower and narrower homogenous taste communities)
• Technologies of discrimination: owner preference in placing subsidiaries at front of retail shelf and burying competitive service providers