The province of Saskatchewan currently has no large scale business promoting the restoration of classic automobiles. Revival plans to serve the middle-aged men of this province who do not have the technical expertise or necessary space to do these restorations themselves. A competitive advantage will be built around the expertise of the employed mechanics and the quality of their work. The low amount of debt and risk associated with this business makes it feasible. However, even though there are limited competitors in Saskatchewan, a market analysis suggests that there are not enough potential clients to achieve Revival’s relatively large break-even point. Thus it is recommended that Revival research alternative locations in more heavily populated areas.