Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc

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  Participating in major travel trade shows overseas: The HKTB will participate in major travel shows in various source markets, such as the World Travel Mart (WTM) in the UK, the International Tourism Bourse (ITB) in Germany and the Arabian Travel Mart in Dubai. During the trade show periods, the HKTB will organise activities to directly promote Hong Kong to the trade partners in the respective markets, including multi-destination itineraries featuring Hong Kong.
  

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  Organising travel trade missions and meetings: The HKTB will team up with the Hong Kong travel trade to visit various source markets, such as the UK, Japan, South Korea and Vietnam, and conduct meetings with the trade in the respective markets to establish relations and explore business prospects. In addition, the HKTB will organise mega familiarisation visit tours to Hong Kong for the overseas trade, and will invite senior executives of the travel agencies in target markets to visit and experience Hong Kong’s tourism products, mega events, as well as multi-destination itineraries. Meetings with the local trade will also be organised to explore co operation opportunities.
  

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  Joint promotion of Hong Kong travel packages: Leveraging on the mega events organised by the HKTB and signature events by other organisations during the year, the HKTB will devise and promote travel packages of different themes with travel agencies in different source markets. It will co operate with the travel trade in Mainland cities, especially those in Pan-Pearl River Delta, and Macao to develop and promote multi-destination itineraries. In addition, the HKTB will work with the Mainland travel trade and travel portals to promote Quality and Honest Hong Kong tours programme in the Mainland.
  

The above initiatives are handled by a dedicated team at the HKTB Head Office in collaboration with the HKTB’s Worldwide Offices and representatives in the target source markets. The performance indicators of these initiatives include the number of co-operative promotions launched overseas, as well as the level of support and participation of the travel trade in the promotional activities.

Signature
Name in block letters	Andrew HY WONG
Post Title	Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Date	29.2.2012

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