Research and Market Entry Report for Austria Krystian Raymond



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Society


“Austria is a country of approximately 8.2 million people, located in central Europe. The official language is German and several dialects are spoken in different regions of the country. The vast majority of Austrians consider German as their first language. The ethnic background of the population is largely German-Austrian, with small minorities of Turkish and former Yugoslavian populations. The average age is about 44 years old, with 67.4% of the population between 15 and 65 years old. 43.1% of the population is between 25 and 54 years old (see appendix 1.4). The most prevalent religious view is Roman Catholic, with about 75% of the population identifying as such. Muslim and Protestant populations each accounted for less than 5% of the total population. Over 10% of the population identified as having no religious beliefs.[CIA13]”[Ray13]

Quality of life is high in Austria, as shown in appendix 1.5. The average life expectancy in Austria is the 13th highest in the world, at around 80 years.[CIA13] A study of adults aged 25-64 showed that 82% have earned the equivalent of a high-school degree, considerably higher than the OECD average of 74%. Austrians aged 15-24 exhibit unemployment levels of 8.3%, almost half of the OECD average of 16.2%. Workers in Austria earn an average of 43,688 USD per year, approximately 9,000 USD higher than average. Citizens also work 176 hours less per year than the OECD average, working approximately 1,600 hours per year. [Org13]

Austria is also shown to be a very safe country. 78% of people reported feeling safe walking alone after dark, higher than the OECD average of 67%. Rates of assault in Austria are the 6th lowest in the OECD. Austria also has one of the lowest homicide rates in the OECD, recording just 0.6 homicides per 100,000 people, compared to the OECD average of 2.2 homicides per 100,000 people.[Org13]

As a western society, Austria would be considered low-context compared to more traditional cultures like Asian or Arab societies. Business is carried out in a very straight forward manner, with little importance placed on implied meanings or subtle inferences and gestures. Austrians are a conservative people, therefore greetings should be formal, initiated by a handshake, and one can expect to be addressed by their surname or professional title. Eye contact should be used to establish trust between the two parties. Business attire is traditional and appropriate, usually dark-coloured suits or conservative dresses are the norm. [Aus133]



Austria is also a very detail-oriented society; negotiations will be conducted according to strict protocols and any claims must be backed up by supporting evidence. Those conducting business in the country should always remember to be punctual, ethical and well-prepared when doing business with their Austrian counterparts.[Pas131]


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