Proofs available: August 2012 Extent: 320pp with integrated b&w illustrations, colour plates and maps. Publication: February 2013 Acquiring editor: Toby Mundy Rights: World
THE ART OF PERCEPTION
Robert Leaf
Genre: Memoir / Business
The Art of Perception is the memoir of a life lived behind the scenes of the invisible business of perception management as seen by the man who has been at the forefront of the PR industry for almost fifty years.
Robert Leaf is not merely the former global chairman of Burson Marsteller, the world's biggest PR agency - as the first executive to bring PR to the Soviet and Chinese governments during the Cold War, he advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time.
Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.
ROBERT LEAF was with international PR firm Burson-Marsteller for forty years. He now has his own company, Robert S. Leaf Consultants, and specializes in advising and training top executives, but he has remained in the Burson-Marsteller offices and still acts as an advisor to the firm. Leaf was awarded the Chartered Institute of Public Relations first award for outstanding achievements in international public relations.
Finished copies available
Extent: 304pp
Acquiring editor: Toby Mundy
Rights: World
THE HUNDRED YEARS’ WAR
Gordon Corrigan
Genre: History
In this succinct history of a conflict that raged for over a century, Gordon Corrigan reveals the horrors of battle and the machinations of power that have shaped a millennium of Anglo-French relationships.
The Hundred Years War was fought between 1337 and 1453 over English claims to both the throne of France and large parts of the country. The fighting ebbed and flowed, but despite their superior tactics and great victories at Crecy, Poitiers and Agincourt, the English could never hope to secure their claims in perpetuity: France was wealthier and more populous, and these factors eventually told.
The real and abiding significance of the war lies in the fact that, at its end, the English had become English, as opposed to Anglo-French, and France too had set out on the road to nationhood. (Both countries would subsequently become the very best of enemies.) Military historian Gordon Corrigan's new history of these epochal events is brisk, combative and refreshingly straightforward, and the great kings, men and battles of the period receive the full attention and reassessment they deserve.
From the reviews of The Second World War:
'The sheer attention to detail... is completely hypnotic.' Daily Telegraph
GORDON CORRIGAN was commissioned from the Royal Military Academy, Sandhurst in 1962 and retired from the Brigade of Gurkhas in 1998. A member of the British Commission for Military History and a Fellow of the Royal Asiatic Society, he speaks fluent Nepali and is a keen horseman. He is the author of Mud, Blood and Poppycock, Blood, Sweat and Arrogance and The Second World War.
Manuscript available: January 2013
Extent: 368pp
Publication: July 2013
Acquiring editor: Toby Mundy
Rights: World
Previous publishers: US: St Martin’s Press
AROUND THE WORLD IN 80 DISHES
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