Running Head: kellogg’s company kellogg Company


Alibaba. (1999-2011). Retrieved from http://www.alibaba.com/product-



Download 207.83 Kb.
Page4/4
Date10.08.2017
Size207.83 Kb.
#30151
1   2   3   4

Alibaba. (1999-2011). Retrieved from http://www.alibaba.com/product-

free/10104241/Kellogg_s_Chocos.html

Anderson, David R., Camm, Jeff D., Martin, R. Kipp, Sweeney, Dennis J., Williams,

Thomas A. (2009). Quantitative Methods for Business. Retrieved from http://books.google.com/books?id=W1SruJW5tNAC&pg=PA384&lpg=PA384&dq=kelloggs+still+use+kps&source=bl&ots=0pIAiTqdSr&sig=Zj4kNQAGo4e-63XLjo_Yozw0EaY&hl=en&ei=X5F6TvyOBIWhtwfHuK0O&sa=X&oi=book_result&ct=result&resnum=2&ved=0CB8Q6AEwATgK#v=onepage&q&f=false
Andrejczak, Matt (2 November 2010). Market Watch: Kellogg Profit Hurt By Cereal-Price War.

Retrieved from www.marketwatch.com/story/kellogg-profit-hurt-by-cereal-price-war-2010-11-02


Associated Press. (2010, June 25). Kellogg’s Recalls Four Cereals for Odor, Off Flavor.

MSNBC.com. Retrieved from http://www.msnbc.msn.com/id/37926031/ns/health-food_safety/t/kellogg-recalls-cereals-odor-flavor/
Ask Alexia. (2010). [Image] http://www.google.com/imgres?hl=en&sa=X&biw=1280&bih=699&tbm=isch&prm d=imvns&tbnid=GAXabUHCur04FM:&imgrefurl=http://askalexia.com/2010/12/13 /special-k-android-or-iphone-app-lets-you-be-on-track-with-your-weight-loss- goal/&docid=PuAPhrnO_ax0BM&imgurl=http://askalexia.com/wp- content/uploads/2010/12/myplan-special-k- app.jpg&w=600&h=445&ei=rhHdTv7ODIjNtgeNuP3tAQ&zoom=1&iact=hc&vpx=39 8&vpy=160&dur=103&hovh=193&hovw=261&tx=124&ty=112&sig=11104161074 5530936184&page=1&tbnh=152&tbnw=205&start=0&ndsp=18&ved=1t:429,r:1,s: 0
Australian Competition and Consumer Commission (ACCC). (2008) Kellogg (Aust.) Pty Ltd - Proposed Acquisition of Specialty Cereals Pty ltd. Retrieved November 6, 2011, from http://www.accc.gov.au/content/index.phtml/itemId/840598/fromItemId/751043.
Baker, Rosie. (2011, August 23). Kellogg’s Introduces Mini Max Kids Cereal. Retrieved

from http://www.marketingweek.co.uk/sectors/food-and-drink/kellogg%E2%80%99s-introduces-mini-max-kids%E2%80%99-cereal/3029478.article


Bakery and Snacks. (2004, August 16). Kellogg Sets up European HQ inIreland. Retrieved

November 6, 2011, from http://www.bakeryandsnacks.com/Markets/Kellogg-sets-up-European-HQ-in-Ireland


Barnidge, Tom. (2011, 25 August). Barnidge: Kellogg’s Is Going Froot Loops Over Its

Toucan.http://www.allvoices.com/news/10136639-barnidge-kelloggs-is- going- froot-loops-over-its-toucan-image


BBC News. (2006, July 6). Kellogg’s Eyes China with Cereal. Retrieved November 6, 2011, from http://news.bbc.co.uk/2/hi/business/5156578.stm

Best, Dean. (2010, November 2). On the Money: Kellogg CEO Looks to 2011 After

“Disappointing Year.”Just-Food. Retrieved from http://www.just- food.com/analysis/kellogg-ceo-looks-to-2011-after-disappointing-year_id113047.aspx
Bhan, Niti, and Brad Nemer. (2006, May 8). Brand Magic in India. Bloomberg Businessweek.

Retrieved November 6, 2011, from http://www.businessweek.com/innovate/content/may2006/id20060508_952455.htm

Bloomberg. (2010). Kellogg Third Quarter Profit Falls 6.4% as Cereal Sales Slump After Recall. Bloomberg Website.Retrieved from http://www.bloomberg.com/news/2010-11- 02/kellogg-third-quarter-profit-falls-6-4-as-cereal-sales-slump-after-recall.html

Business and Leadership. (December 4, 2011). Coco the Monkey is Safe. Retrieved from http://www.businessandleadership.com/marketing/item/29478-coco-the-monkey-is-safe- k. 

Cashberry. (2006, Nov 15). Brand Culture Failures: Kellogg’s in India [Blog]. Retrieved

http://brandfailures.blogspot.com/2006/11/brand-culture-failures-kelloggs-in.html


Central American Data. (2009, August 3). Kellogg’s Closes Guatemalan Plant. Retrieved from http://en.centralamericadata.com/en/article/home/Kelloggs_Closes_Guatemalan_Plant
Consumer Report (November, 2006). Cereal Prices Rise, Boxes Shrink. Retrieved from

LexisNexis Academic Journal.
DEiK. (2005, November 30). Ulker-Kellogg's Brand is Born. Retrieved from http://www.turkey- now.org/default.aspx?pgID=424
Dennis, Seth. (2011, 17 September). No Toucan for You. Retrieved from

http://www.ipbrief.net/2011/09/17/no-toucan-for-you/


The Drum. (2011, August 23). Kellogg’s to Spend 2.9 Million on Marketing for New Mini Max

Cereal.Retrieved from http://www.thedrum.co.uk/news/2011/08/23/kelloggrsquos-spendpound25million-marketing-new-mini-max-cereal).


Dooren, Jennifer Corbett, and Paul Ziobro. (2011, June 15). Kellogg Receives Bacteria Warning. TheWall Street Journal. Retrievedfromhttp://online.wsj.com/article/SB100014240527023037147045763855 70794343758.html
The Economist. (2010, September 16). Disappearing Dollars; An Oil Producer’s Strange Foreign Exchange Squeeze. Retrieved from http://www.economist.com/node/17043041
Facebook. (2011, December 5). Kellogg’s. http://www.facebook.com/Kelloggs?sk=wall
Ferrari, Bob. (2011, January 12). The Impact of Supply Chain Capability-The Kellogg

Company’s

Ongoing Challenges. Retrieved from http://www.theferrarigroup.com/supply-chain-matters/2011/01/12/the-impact-of-supply-chain-capability-the-kellogg-companys-ongoing-challenges/
Forbes. (2011, August 23). Cereal Maker Claims Non-Profit’s Bird Infringes on “Toucan Sam.”

Forbes.com. Retrieved from http://www.forbes.com/sites/kevinunderhill/2011/08/23/cereal-maker-claims-non-profits-bird-infringes-on-toucan-sam/
Forbes. (2011) Kellogg Co. Forbes.com. Retrieved from

http://finapps.forbes.com/finapps/BuyHoldSellAnalysis.do?tkr=k


Food and Drink Business. (2011, February 21). New Head for Kellogg’s European Business.

Retrieved November 6, 2011, from http://foodanddrinkbusiness.com/?tag=kellogg


Food Safety Authority of Ireland. (2009, November 20). Kellogg’s Recall Batch of Chocotastic

Pop Tarts. Retrieved from http://www.fsai.ie/news_centre/food_alerts/KelloggsPopTarts2009.html

Gadhoke, Savreen. Straight from the Breakfast Table. Retrieved November 6, 2011, from

http://www.4psbusinessandmarketing.com/25032010/storyd.asp?sid=3535&pageno=1


Global Data. (2011, June 30). Kellogg Company: Financial and Strategic Analysis

Review.
Globe Newswire. (2011, July 28). Kellogg Company Delivers Strong Second Quarter

Performance; Reaffirms 2011 Currency-Neutral EPS Guidance.GlobeNewswire.

Retrieved from Business and Company Center Resource http://galenet.galegroup.com.libproxy.furman.edu/servlet/BCRC?vrsn=unknown&locID=furmanuniv&srchtp=glbc&cc=4&c=27&mode=c&ste=72&tbst=tsCM&tab=2&ccmp=Kellogg+Co.&mst=kellogg&n=25&docNum=A262678717&bConts=13247


Hartman, Brian. (2009, November 18). Eggo Waffle Shortage: Bacteria First Forced Plant

Closure.ABCnews.go.com. Retrieved from http://abcnews.go.com/Business/eggo-waffle-shortage-bacteria-forced-plant-closure/story?id=9117059


Hartman, Brian. (2009, November 17). Leggo Your Eggos? Kellogg’s Blames Waffle Shortage on Flooding. ABCNews. Retrieved from http://abcnews.go.com/Business/kelloggs-blames-eggo-waffle-shortage-flooding-atlanta/story?id=9100144
Hills, Sarah. (February 4, 2009). Kellogg’s ‘Wholesome’ Ads Misleading, Says ASA.Retrieved from http://www.foodnavigator.com/Financial-Industry/Kellogg-s-wholesome-ads- misleading-says-ASA. 
IBS Center for Management Research- ICMR (2001). Kellogg’s Indian Experience. Retrieved from http://www.icmrindia.org/free%20resources/casestudies/Marketing%20freecasestudyp 2.htm

IDA Ireland. (2011). Kellogg’s. Retrieved from http://www.idaireland.com/kelloggs/


India Brand Equity Foundation.Kellogg India.India Brand Equity Foundation.Retrieved from http://www.ibef.org

India Food News (2011, Feb 3). Companies Blur Food Category Boundaries, Position

Products in Multiple Categories. Retrieved from http://indiafoodnews.com/wp-content/uploads/2011/02/kellog.jpg

Just-Food.  (February 21, 2006). UK: Kellogg Under Fire for Coco Pops Straw Ads. Retrieved

from http://www.businessandleadership.com/marketing/item/29478-coco-the-monkey-is- safe-k. 
Kar, Sayantani. (2010, August 16). Kellogg: Kellogg’s Hot Breakfast. Business Standard. Retrieved from http://www.business-standard.com/india/news/kellogg-kelloggs-hot- breakfast/404616/%20(2010)

Kelloggs. (2009). Annual Report. NOTE 2-Acquisitions, Goodwill and Other Intangible Assets. Retrieved from http://annualreport2009.kelloggcompany.com/note2-10K.html


Kelloggs-Australia. (2008, September 18). Kellogg acquires Specialty Cereals Pty Ltd, A leading natural cereal manufacturer in Australia. Retrieved November 6, 2011, from http://www.kellogg.com.au/KelloggAcquiresSpecialtyCerealsPtyLtd/tabid/378/Default.a spx 9/18/2008
Kellogg’s Case Study.Healthy Beginnings Program 2007.

Hispanic Retail 360 Summit 2009. http://www.hispanicretail360.com/hispanic360/images/pdf/galanoudis.pdf
Kellogg Company. (2011, January 1). Annual Report. Retrieved from

http://annualreport2010.kelloggcompany.com/


Kellogg Company. (2011). Kellogg Company History. Retrieved from http://www.kellogghistory.com/timeline.html
Kellogg Company. (2011). Company Overview. Retrieved from http://investor.kelloggs.com/overview.cfm
Kellogg Company. (2011). Form 10-K for the fiscal year ended December 31, 2010.

Kellogg Company Website. Retrieved from http://investor.kelloggs.com/secfiling.cfm?filingID=1193125-11-47372
Kellogg Company. (2008). Kellogg’s Code of Global Ethics. http://files.shareholder.com/downloads/K/1392973430x0x148401/0FBF97EA-585E- 4ADA- B9D5-2C49AE56491D/KelloggsCodeOfEthics.pdf
Kellogg Company. (2011, September). Kellogg Around the World.Retrieved

from http://www.kelloggcompany.com/company.aspx?id=38


Kellogg Company. (2011, September).Our Values.Retrieved from

http://www.kelloggcorporateresponsibility.com/about/2.html


Kellogg Company South Africa.(2011). Kellogg in South Africa. Retrieved from http://www.kelloggs.co.za/about_sa.aspx
Kellogg’s Latino America. (2011). Retrieved from http://www.kelloggs-latino.com/
Kellogg’s Press Office. (2010, August 4). Kellogg’s Coco Pops Cereals Get Revamped. Retrieved from http://www.kelloggs.ie/whatson/pressoffice/News/kelloggs- corporate-news/kelloggs-coco-pops-cereals-get-revamp
Kellogg’s Press Office. (2010, January 28). Kellogg Reduce Salt Across its Iconic Brands.

Retrieved from http://www.kelloggs.ie/whatson/pressoffice/News/kelloggs-corporate-news/kelloggs-reduces-salt-across-its-iconic-brands


Kellogg Company. (2011). Kellogg Company 2010 Corporate Responsibility Report. Retrieved

from http://kelloggcorporateresponsibility.com/about/


Kellogg’s Corn Flakes Now for Rs. 10. (2010) Andhra Business: Growing with AP. Retrieved from http://andhrabusiness.com/NewsDesc.aspx?NewsId=Kellogg’s-corn-flakes-now-for-Rs.-10.html
Knowlton, T. (2004, March 22). Kellogg Mexico to Expand Its Operations. Retrieved from http://investor.kelloggs.com/releasedetail.cfm?releaseid=131404
Miller, Mark J. (November 16, 2011). Kellogg Backs Off in Toucan Trademark Tussle with Nonprofit. Retrieved from http://www.brandchannel.com/home/post/2011/11/16/Kellogg-Toucan-Trademark-Flap-111611.aspx.
Nobrega, W., &Sinha, A. (2008).Riding the Indian tiger. Hoboken (N.J.): John Wiley & Sons.
Procurement Asia. (2008, July 4). Kellogg acquires Zhenghang Food Co. in China. Retrieved from http://www.procurement-online.com/news/7489
Reuters. (2010, July 16). Kellogg Cereal Recall Due to Unusual Smells in Box Liners. The Christian Science Monitor. Retrieved from http://www.csmonitor.com/From-the-news-wires/2010/0716/Kellogg-cereal-recall-due-to-unusual-smells-in-box-liners
Russell, Roberta S., Taylor, Bernard W. (2010). Operations Management: Creating Value Along

the Supply Chain. Retrieved from http://my.safaribooksonline.com/book/operations/9780470525906


Seeking Alpha. (2011, May 4). Kellogg's CEO Discusses Q1 2011 Results - Earnings Ca Transcript. Retrieved from http://seekingalpha.com/article/267728-kellogg-s-ceo-

discusses-q1-2011-results-earnings-call-transcript


Senior K. (2008).After 60 years, Kellogg's South Africa Business is Shining Brighter Than Ever. Retrieved from http://www.seniork.com/southafrica.html
SLSTOP. (2011). Retrieved from http://www.slstop.com/index.php/kelloggs-chocos-

700g.html Image. Retrieved from http://www.mercurynews.com/news/ci_18748871?source=rss


Sindu, Seema. (2010, April 12). Kellogg’s Goes Snacking. Business Standard. Retrieved

November 6, 2011, from http://www.business-standard.com/india/news/kelloggs-goes-snacking/391573/.com/2009/09/14/branding-mishaps-kelloggs-india-venture-a-failure/


Singh, Namrata (22 January, 2010). Kellogg India Increases Prices.The Times of India.Retrieved from http://articles.timesofindia.indiatimes.com/2010-01-22/india-business/28127629_1_breakfast-cereal-anupam-dutta-input-costs.
TDG.(2011). Partnership Solutions and Crisis Management for Kimberly-Clark.Kimberly Clark.Retrieved from http://www.tdg.eu.com/kimberly-clark.asp
Thakare, Meheer. (2009, September 14). Branding Mishaps: Kellogg’s India Venture a Failure.

Online Brand Management.Retrieved November 7, 2011, from http://communications.webalue
The Times 100.(2009) Supply Chain from Manufacturing to Shelf. Retrieved from

http://www.thetimes100.co.uk/downloads/kelloggs/kelloggs_14_full.pdf


Ülker.(n.d.).Breakfast Items. Retrieved from http://www.ulker.com.tr/en/brands/breakfast-items
UPI.com. (2008, January 18). Kellogg Corners Russian Cereal Market. Retrieved

from http://www.upi.com/Business_News/2008/01/18/Kellogg-corners-Russian-cereal-market/UPI-47341200686463/


Vignali, Claudio. (2001). Kellogg’s – Internationalisation Versus Globalisation of the Marketing

Mix. British Food Journal, Vol. 103 Iss: 2, pp.112 – 130. Retrieved from http://www.emeraldinsight.com/journals.htm?articleid=870578&show=html
YouSigma.(2008). Kellogg’s Supply Chain Management to Reduce Inventory Costs. Retrieved

from http://www.yousigma.com/benchmarking/kelloggssupplychainmanagementtoreduceinventorycosts.pdf
Directory: modules -> portfolio
modules -> Final accepted manuscript published in Atmospheric Pollution Research, October 20, 2015, doi
modules -> Information assurance program manual table of contents
modules -> Paralympic Sport Information
modules -> This project has been funded with support from the European Commission (226388-cp-1-2005-1-de-comenius-c21). This publication reflects the views only of the authors
modules -> New Zealand crews qualified for the 2016 Rio Olympics regatta in all 10 events
modules -> Ορολογία στην Ξένη Γλώσσα Ενότητα: cad/cam & cnc παναγιώτης Τσατσαρός Τμήμα Μηχ. Αυτοματισμού ΤΕ Άδειες Χρήσης
modules -> Module specification
modules -> University of kent module specification template
portfolio -> Rebirth: General Motors and Capital Structure Movements
portfolio -> Based on the available information, is Atlanta the best location for a distribution center to serve the southeastern region? If not, what would you recommend?

Download 207.83 Kb.

Share with your friends:
1   2   3   4




The database is protected by copyright ©ininet.org 2024
send message

    Main page