Seminar on the Better Use of Madrid Protocol for
Trademark Owners and IP Attorneys
21 & 22 November 2013; Makati City, Philippines
- VENUE: New World Makati Hotel, Makati City -
Facilitator: Mr. Andrew Michael S. Ong
08:30 – 09:00 Registration
09:00 – 09:15 Opening Remarks
09:15 – 10:30 The Madrid System: A Tool for Protecting Your Trademarks in Export
Markets
Mr. Neil Wilson
Director, Registries Support Division
Brands and Designs Sector, WIPO
10:30 – 12:30 Madrid Protocol from the Perspective of Business
National Trademark Protection & the Madrid Protocol: The Choices that
Businesses Make
Mr. Jean-Pierre Maeder
Group Head of Brand IP, Nestlé
Mr. Owen Malone
Director, Intellectual Property & Vintrepreneur
Treasury Wine Estates, Australia
12:30 – 13:30 Lunch Break
13:30 – 14:15 The Experiences of P&G in Trademark/Madrid Protection
Mr. Louis Chan
Legal Counsel, Asia Brand Equity
Procter & Gamble Europe SA (Singapore Branch)
14:15 – 15:00 The Value Added Services of IP Attorneys in the Madrid System
Mr. Alban Kang
Managing Partner, ATMD Bird & Bird LLP, Singapore
15:00 – 15:45 Online Services under the Madrid System
Mr. Neil Wilson
Director, Registries Support Division
Brands and Designs Sector, WIPO
15:45 – 16:30 Trademark Protection in the Philippines: The National & International Routes
Ms. Corazon Marcial
Director III, IPOPHL
16:30 – 17:00 Roundtable Discussion: Madrid Protocol for the Present and the Future in
ASEAN
* An open forum follows after each presentation.
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