Session No. 5 File name : cedb(cit)- doc
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Question: How will the Hong Kong Trade Development Council implement a holistic strategy to deepen our penetration in the Mainland domestic market and how will it assist SMEs to acquire a first mover advantage in the global economic recovery? Please explain in detail. Asked by: Hon. IP LAU Suk-yee, Regina Reply: To implement a holistic strategy to deepen our penetration into the Mainland’s domestic market and assist our small and medium-sized enterprises (SMEs) in acquiring a first-mover advantage in the global economic recovery, the Hong Kong Trade Development Council (HKTDC) will adopt the following measures in 2010-11: Implement a holistic strategy to deepen our penetration into the Mainland domestic market In 2010-11, the Hong Kong Trade Development Council (HKTDC) will continue to help Hong Kong companies access the Mainland domestic market, and expand its B2C activities targeting Mainland consumers. For example, “Style Hong Kong” promotions will be organised in Fuzhou, Shenyang, Shanghai, Jinan and Guangzhou to enhance brand awareness of Hong Kong products. In addition, promotion activities will be held at major trade fairs in the Mainland to connect Hong Kong companies with Mainland buyers. Riding on the success of the new “Design Gallery” shop opened in Beijing last year, HKTDC will seek to open similar shops in the Mainland. In view of the increasing popularity of online shopping among Mainland consumers, HKTDC will launch an online “Design Gallery” shop in addition to the “Design Gallery” stores to expand the sales channel for Hong Kong products and enhance images of our brands. Apart from promotion activities, HKTDC will organise a series of seminars and workshops on major difficulties Hong Kong SMEs are facing in their operation on the Mainland. Market information on different Mainland cities and industries will also be provided to SMEs on a regular basis. Assist our SMEs in acquiring a first-mover advantage in the global economic recovery With the expected gradual recovery of the global economy in 2010-11, HKTDC will adopt various measures to help Hong Kong SMEs gain a competitive edge through a first-mover advantage. As the near-term prospect of emerging markets are expected to be more promising when compared to the mature markets, HKTDC will intensify its promotion efforts in the former. For example, it will organise industry-specific and cross-sector business missions to countries and regions with more potential for development, including the ASEAN countries, Mexico and Brazil in Latin America, as well as Russia. It will step up its promotion efforts in India and stage its “Lifestyle Expo” again in Warsaw, Poland. It will also set up consultant offices in Istanbul, Turkey and Jakarta, Indonesia to support its increased activities in emerging markets. The expected economic recovery will give rise to new opportunities for Hong Kong’s SMEs. To this end, HKTDC will launch a new SME start-up programme to offer assistance to those who wish to start up their own businesses. The Business InfoCentre of HKTDC will be re-positioned as an SME service centre offering various support services for SMEs. In addition to the annual “Entrepreneur Day” and the “World SME Expo”, HKTDC will organise year-round business matching and networking activities to present SMEs with more business opportunities. HKTDC will freeze the basic participation fees for its events and services. Hong Kong’s SMEs, which are the major users of HKTDC’s services, will be the major beneficiaries. HKTDC’s will also continue the operation of its “Buyers Sponsorship Programme” in order to attract more overseas buyers to attend trade fairs in Hong Kong. The amount of estimated expenditure is yet to be approved by the Council of HKTDC.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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