| Examination of Estimates of Expenditure 2010-11 |
Reply Serial No.
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CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
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CEDB(CIT)053
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Question Serial No.
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2262
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Head :
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152 Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)
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Subhead (No. & title) :
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Programme :
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(7) Subvention : Hong Kong Tourism Board
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Controlling Officer :
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Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
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Director of Bureau :
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Secretary for Commerce and Economic Development
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Question :
The Hong Kong Tourism Board plans to further drive growth in MICE (Meetings, Incentive Travels, Conventions and Exhibitions) in 2010-11. What are the specific initiatives and the breakdown of the expenditure involved?
Asked by : Hon. LAM Tai-fai
Reply :
The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. In 2010-11, MEHK will implement the following initiatives:
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Conducting a series of promotional activities in various target markets and working with government Economic and Trade Offices, Hong Kong Trade Development Council and Invest Hong Kong to enhance the brand image of Hong Kong as a premier MICE destination;
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Assisting event organisers to identify and bid for large-scale MICE events, and liaising with organisations of industries with growth potential, so as to proactively lobby and bid for more MICE events to be staged in Hong Kong;
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Promoting MICE products and services provided by the local trade to overseas major organisers and event management companies of MICE events through participating in overseas trade shows, organising familiarisation visits and seminars for the trade as well as strengthening MEHK’s website;
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Providing one-stop professional support to MICE event organisers, including site inspection, promotion, itinerary planning and hospitality programmes, as well as consultation and referral services for various support and logistical needs;
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Offering a wide range of hospitality arrangements, including setting up visitor service counters in exhibition venues and dedicated immigration counters at the airport, with a view to providing visitors of major MICE events with convenience; and
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Partnering with the travel trade to offer tourism information, products and support services to MICE visitors, and expanding value-added offers on airfares, shopping, sightseeing and dining so as to enrich their travel experience in Hong Kong.
In 2010-11, the Government will continue to allocate $30 million, out of the additional $150 million earmarked in the 2008-09 Budget for strengthening MICE promotion, to the HKTB for carrying out the above tasks.
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Signature
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Name in block letters
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MISS YVONNE CHOI
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Post Title
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Permanent Secretary for Commerce
and Economic Development
(Commerce, Industry and Tourism)
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Date
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18.3.2010
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