Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : How, and through what policy, will the Hong Kong Tourism Board “focus on” bidding mega conventions and foster strategic partnership with convention organisers in the new financial year (i.e. 2010-11)? Asked by : Hon. TSE Wai-chun, Paul Reply : The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. In 2010-11, MEHK will implement the following initiatives to attract more conventions to Hong Kong:
Question : On the other hand, how will the Hong Kong Tourism Board “focus on” generating attendance for “recurrent exhibitions” and solicit “new industry shows”? What sectors will be included in the “new industry shows”? Asked by : Hon. TSE Wai-chun, Paul Reply : The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board (HKTB) in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. To increase attendance for recurrent exhibitions, MEHK will assist MICE event organisers and event management companies to step up publicity in 2010-11, and partner with the travel trade to expand value-added offers on airfares, shopping, sightseeing and dining to MICE visitors, with a view to stimulating their interest to visit Hong Kong. In addition, to attract more visitors from the Mainland and other places coming to Hong Kong for consumer fairs with local characteristics, the HKTB worked together with the “Hong Kong Brands and Products Expo” and “Hong Kong Book Fair” etc last year to offer discounts to visitors. In 2010-11, the HKTB will consider continuing these measures in order to help achieve higher turnouts for these exhibitions. In respect of soliciting new industry shows, MEHK will continue to participate in overseas trade shows, organise familiarisation visits and seminars in 2010-11, as well as work with the trade, government Economic and Trade Offices, Hong Kong Trade Development Council and Invest Hong Kong to promote Hong Kong as a premier destination for exhibitions of all sectors. MEHK will also proactively lobby exhibition organisers in various target markets such as the United States, United Kingdom and Germany to stage new industry shows in Hong Kong. Since its establishment, MEHK has been working to attract more new industry shows to be held in Hong Kong. The Asia Funeral Expo held last year is one of the successful examples. Exhibitions which will be staged for the first time in Hong Kong include this year’s Cartes in Asia and the Asian Seafood Exposition.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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