Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : What are the methods and indicators for assessing the effectiveness of multi-destination travel products? Asked by : Hon. TSE Wai-chun, Paul Reply : By co-operating with travel destinations of which the tourism strength is complementary to that of Hong Kong to develop multi-destination travel products, the Hong Kong Tourism Board (HKTB) aims to attract travellers to visit different destinations in the same trip, thereby enriching their travel experience. In light of this, the HKTB has been actively organising the local trade to visit the Mainland and overseas markets, where they can explore co-operation with their trade partners in developing and promoting relevant products. In recent years, a growing number of arrivals to Hong Kong also visit neighbouring destinations during their trip. It shows that the multi-destination itinerary products have become more and more popular and there are more diversified products in the market. It is also evident that the relevant promotional efforts of the HKTB have seen some concrete results. The HKTB will closely monitor the development of products, such as the number of products in the markets and the itineraries concerned, as well as the trend for visitors to travel on multi-destination itineraries, to evaluate its development strategies and ensure effective use of its resources.
Question : How will Hong Kong Tourism Board ride on the consumer database of the Guangdong Provincial Tourism Administration to select overseas markets and promote Overseas Chinese Tourism Year? Asked by : Hon. TSE Wai-chun, Paul Reply : “Overseas Chinese Tourism Year” is the marketing theme adopted by the Guangdong Provincial Tourism Administration (GDPTA) this year. In co-operation with the GDPTA, the Hong Kong Tourism Board will launch promotion targeted at overseas Chinese residing in long-haul markets such as the United Kingdom, the United States, Australia and Canada. This will be done through various channels such as the overseas organisations of Guangdong Province, the overseas Chinese business/trade associations, and the database maintained by the Guangdong Provincial Government’s Overseas Chinese Affairs Office. The promotion will include “multi-destination” tourism products featuring Guangdong and Hong Kong, and distribution of the latest information about Hong Kong’s tourism attractions and shopping offers, so as to encourage stopover visits to Hong Kong by overseas Chinese on their way to and from the Guangdong Province.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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