Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : What programmes are included in the Overseas Chinese Tourism Year to attract tourists to Hong Kong? Asked by : Hon. TSE Wai-chun, Paul Reply : “Overseas Chinese Tourism Year” is one of the major promotional initiatives of the Guangdong Provincial Tourism Administration (GDPTA) in 2010, which aims to attract ethnic Chinese in overseas markets to visit Guangdong. Together with the GDPTA, the Hong Kong Tourism Board (HKTB) will work with the Chinese business/trade associations in long-haul markets such as the United Kingdom, the United States, Australia and Canada in promoting through road shows “multi-destination” tourism products which have the theme of the “Overseas Chinese Tourism Year” and feature Guangdong and Hong Kong to the overseas Chinese residing in these places. At the same time, the HKTB will distribute the latest information about Hong Kong’s tourism attractions and shopping offers, so as to encourage stopover visits to Hong Kong by overseas Chinese on their way to and from the Guangdong Province.
Question : How will the Hong Kong Tourism Board leverage the Expo 2010 Shanghai to develop “multi-destination products featuring Hong Kong”? Asked by : Hon. TSE Wai-chun, Paul Reply : To make use of the opportunities offered by the Shanghai Expo, the Hong Kong Tourism Board (HKTB) has been joining hands with the travel trade in various long-haul markets, including Australia, the United Kingdom, the United States, Canada, Germany and France to promote multi-destination itineraries featuring Hong Kong and Shanghai. The Shanghai Expo, apart from attracting a huge number of visitors from around the world, will also draw big crowds of Mainland residents to Shanghai. The HKTB will therefore launch a major promotion and advertising campaign in Shanghai during the Expo period to reinforce the destination brand of Hong Kong among these overseas and Mainland visitors. It will also co-operate with Hong Kong’s business sector to roll out travel incentives with a view to encouraging visitors to make a side-trip to Hong Kong while visiting the Shanghai Expo.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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