Session No. 5 File name : cedb(cit)- doc



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Examination of Estimates of Expenditure 2010-11


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)116







Question Serial No.







3117




Head :

152 - Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)

Subhead (No. & title) :
















Programme :

(6) Travel and Tourism




Controlling Officer :

Permanent Secretary for Commerce and Economic Development

(Commerce, Industry and Tourism)






Director of Bureau :

Secretary for Commerce and Economic Development





Question :
Regarding the additional provision of $12.0 million (10.5%) earmarked for the Mega Events Fund in the new financial year, i.e. 2010-11, to meet the increased cash flow requirement of the Fund, please provide the details of the reasons for the increase in the new financial year, i.e. 2010-11.

Asked by : Hon. TSE Wai-chun, Paul
Reply :
Following funding approval of the Finance Committee of the Legislative Council in May 2009, the Mega Events Fund (MEF) was established and commenced operation. The first-round invitation for applications was conducted in July 2009, and the funding of approved events is disbursed by instalments (i.e. part of the funding will be released to the event organiser prior to the event so as to facilitate preparatory work, while the rest will be paid out only after project completion and Government’s scrutiny of the audited accounts and evaluation reports submitted by the organiser). In view of the above, we expect that the bulk of MEF’s cash flow requirement will fall in 2010-11 and 2011-12. Hence we expect that the estimated expenditure of MEF is $20 million in 2009-10, and $40 million each in 2010-11 and 2011-12.



Signature










Name in block letters

MISS YVONNE CHOI







Post Title

Permanent Secretary for Commerce and Economic Development

(Commerce, Industry and Tourism)









Date

18.3.2010





Examination of Estimates of Expenditure 2010-11


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)117







Question Serial No.







3118




Head :

152 – Government Secretariat:

Commerce and Economic


Development Bureau
(Commerce, Industry and
Tourism Branch)

Subhead (No. & title) :
















Programme :

(6) Travel and Tourism




Controlling Officer :

Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)




Director of Bureau :

Secretary for Commerce and Economic Development





Question :
Apart from the sights of the prosperous Hong Kong, foreign visitors are more interested in customs and culture with local characteristics. Would the Government advise: In drawing up the expenditure for developing tourism, has it established a percentage of it for “preserving” and “promoting” customs and culture? If yes, what is the percentage? If not, could it examine the percentage required and include it in future estimates?
Asked by : Hon. TSE Wai-chun, Paul
Reply :
The Hong Kong Tourism Board (HKTB) has been actively promoting Hong Kong’s diverse tourism offerings, including the city’s unique local living culture, so as to strengthen Hong Kong’s appeal as a premier travel destination. Every year, HKTB’s funding allocation for promoting local culture and customs varies with the theme of the year. For 2010-11, “Festive Hong Kong 2010” has been adopted as the marketing theme. Hence all promotions in Hong Kong and the visitor source markets will evolve around this theme to highlight the city’s unique Chinese and Western festivals and local culture. HKTB will earmark about 65% (i.e. about $240 million) out of its total marketing budget in 2010-11 for promoting local customs and culture under the “Festive Hong Kong 2010” platform. These would include traditional festive celebrations like Cheung Chau Bun Festival, Dragon Boat Races, Mid-Autumn Festival Fire Dragon Dance, Chinese New Year Parade, Chinese Lantern Carnival, Temple Fair to celebrate the Birthday of Tam Kung etc.


Signature










Name in block letters

MISS YVONNE CHOI







Post Title

Permanent Secretary for

Commerce and Economic Development



(Commerce, Industry and Tourism)







Date

18.3.2010


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