| Examination of Estimates of Expenditure 2010-11 |
Reply Serial No.
|
|
CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
|
CEDB(CIT)144
|
|
|
Question Serial No.
|
|
|
1677
|
Head :
|
152 Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)
|
Subhead (No. & title) :
|
|
|
|
|
|
Programme :
|
(2) Commerce and Industry & (6) Travel and Tourism
|
|
Controlling Officer :
|
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
|
|
Director of Bureau :
|
Secretary for Commerce and Economic Development
|
|
Question :
The Bureau is invited to state: What specific plans and measures are there to boost convention and exhibition as well as MICE (Meetings, Incentive Travels, Conventions and Exhibitions)? What are the promotion approaches, resources involved and past achievements? Are there any plans for additional convention and exhibition facilities? When will the study on the Phase 3 Expansion of the Hong Kong Convention and Exhibition Centre begin? What is the expenditure involved?
Asked by : Hon. WONG Ting-kwong
Reply :
In the 2008-09 Budget, an additional $150 million was earmarked over the following five years to enhance the appeal of Hong Kong as an international convention, exhibition and tourism capital, and to seek to host more mega international conventions and exhibitions in Hong Kong. The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board (HKTB) in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. In 2010-11, MEHK will implement the following initiatives:
-
Conducting a series of promotional activities in various target markets and working with government Economic and Trade Offices, Hong Kong Trade Development Council (HKTDC) and Invest Hong Kong to enhance the brand image of Hong Kong as a premier MICE destination;
-
Assisting event organisers to identify and bid for large-scale MICE events, and liaising with organisations of industries with growth potential, so as to proactively lobby and bid for more MICE events to be staged in Hong Kong;
-
Promoting MICE products and services provided by the local trade to overseas major organisers and event management companies of MICE events through participating in overseas trade shows, organising familiarisation visits and seminars for the trade as well as strengthening MEHK’s website;
-
Providing one-stop professional support to MICE event organisers, including site inspection, promotion, itinerary planning and hospitality programmes, as well as consultation and referral services for various support and logistical needs;
-
Offering a wide range of hospitality arrangements, including setting up visitor service counters in exhibition venues and dedicated immigration counters at the airport, with a view to providing visitors of major MICE events with convenience; and
-
Partnering with the travel trade to offer tourism information, products and support services to MICE visitors, and expanding value-added offers on airfares, shopping, sightseeing and dining so as to enrich their travel experience in Hong Kong.
In 2009, MEHK provided support to 1 090 MICE events. Amongst them, 590 have been secured following MEHK’s proactive lobbying efforts and would be held in Hong Kong in 2009-13. These new MICE events are expected to bring in over 150 000 additional MICE visitors. Under the concerted efforts of the trade and the HKTB, Hong Kong received 1.16 million overnight MICE visitors in 2009, a slight decrease of 0.2% over 2008 despite the global economic crisis. Hong Kong also won the titles of “Favourite City in the World” and “Best Business City in the World” in a number of polls organised by the MICE trade.
In 2010-11, the Government will continue to allocate $30 million, out of the additional $150 million earmarked in the 2008-09 Budget for strengthening MICE promotion, to the HKTB for carrying out the above tasks.
On HKTDC’s proposal for a Phase 3 development of the Hong Kong Convention and Exhibition Centre at a nearby site, the Government is still examining the relevant issues (including its location, design, related planning issues as well as its impacts on the traffic, environment and other public facilities in the vicinity). The Government has not made any decision on the proposal and timetable. We will conduct a public consultation at an appropriate time when there is a concrete proposal. The aforementioned work is part of the existing work of the Bureau and other related bureaux/ departments. It will be absorbed by the existing resources and no additional provision is required.
-
Signature
|
|
|
|
Name in block letters
|
MISS YVONNE CHOI
|
|
|
Post Title
|
Permanent Secretary for Commerce
and Economic Development
(Commerce, Industry and Tourism)
|
|
|
Date
|
18.3.2010
|
Share with your friends: |