Session No. 5 File name : cedb(cit)- doc
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Question : The Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch) has planned to oversee efforts to promote Hong Kong’s stable and business-friendly environment in the Mainland, Taiwan and the emerging markets during 2010-11. Please provide the details and a breakdown of the expenditure so incurred. Asked by : Dr Hon. LAM Tai-fai Reply : In 2010-11, on-going investment promotion (IP) activities will be carried out through Invest Hong Kong (HK) to promote Hong Kong’s advantages and encourage companies from the Mainland, Taiwan and target emerging markets to establish a presence in Hong Kong. These include- (a) IP visits and meetings to reach out to companies in these economies to encourage foreign, Mainland and Taiwan companies to establish a presence or expand their operations in Hong Kong; (b) facilitation services to assist companies in setting up their business here and aftercare support for companies already in Hong Kong; (c) networking and marketing events, speaking engagements in business forums and high level events to reach out to potential investors and promote Hong Kong’s enduring advantages; (d) advertising and public relations campaigns to enhance the awareness of Hong Kong as the leading international business location in Asia; (e) thematic seminars and sector-focused workshops to promote Hong Kong as a two-way platform between the Mainland and the rest of the world; (f) IP seminar, workshops and incoming study missions supported by advertising and public relations campaigns through the three-year nation-wide marketing campaign “On Your Marks, Get-set, Go!” to actively reach out to companies on the Mainland with potential to set up in Hong Kong. In 2010, the marketing campaign will be held in Guangdong and Liaoning province. (g) joint investment promotion seminars in key overseas markets in collaboration with Mainland provinces and cities to promote the combined advantages offered by Hong Kong and the Mainland, in particular the Greater Pearl River Delta region; and (h) enhanced marketing campaign including perception study about Hong Kong’s business environment amongst Taiwan companies; a comprehensive database on Taiwan companies in Hong Kong, Mainland and Taiwan and appointing a public relations agency, to better identify target companies and reach out to potential investors as well as to promote Hong Kong as a preferred business location for Taiwan enterprises. Funding requirements for conducting in-market IP activities in the Mainland, Taiwan and markets with emerging potentials as our inward investment targets are $4.4 million, $0.6 million and $3.6 million respectively. The above and other IP expenses will be absorbed under Head 79- Invest Hong Kong.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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