Question :
What is the new model to be adopted by the Hong Kong Tourism Board to operate overseas representative offices? To what extent will the new operating model expand the geographical presence and enhance operational efficiency? How much of the public expenditure is expected to be saved in adopting the new model?
Asked by : Hon. TSE Wai-chun, Paul
Reply :
The Hong Kong Tourism Board (HKTB) conducts regularly reviews on the set-up of its worldwide offices and representative offices to ensure that it matches the HKTB’s promotion strategies. In conducting the review, the HKTB takes into account the latest trends in different source markets, such as their long-term development potential, visitor arrival growth trends, the social, economic, political environment, as well as their airline capacity.
The HKTB is currently conducting a new round of review, including the expansion of the geographical coverage of the HKTB offices in the overseas markets and how to enhance their operational efficiency, etc. Since the review is yet to be concluded, it is not possible to estimate the savings that can be achieved. The HKTB will continue to make effective use of its resources and enhance its operational efficiency, so as to maximise the effectiveness of its promotion.
CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
CEDB(CIT)122
Question Serial No.
3123
Head :
152- Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)
Subhead (No. & title) :
Programme :
(6) : Travel and Tourism
Controlling Officer :
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Director of Bureau :
Secretary for Commerce and Economic Development
Question :
What initiatives will the Government take to improve the operation and increase the transparency of the TIC in the new financial year (i.e. 2010-11)? Are additional manpower and resources required for related work?
Asked by : Hon. TSE Wai-chun, Paul
Reply :
The Travel Industry Council of Hong Kong (TIC) has a membership that covers all local licensed travel agents. As an integral part of the regulatory mechanism for travel agents in Hong Kong, the TIC’s scope of work includes drawing up codes of good practice for the travel sector as well as handling complaints and non-compliance cases. In response to the motion passed at the meeting of the Legislative Council Panel on Economic Development (ED Panel) on 16 July 2009, the government is reviewing the operation of the TIC. In fact, the TIC has already implemented various new initiatives in recent months to enhance the transparency of its operation and internal governance. These include uploading the agendas and minutes of TIC’s meetings to its website for members’ reference and strengthening the participation of Government and representatives from non-trade sectors in its various committees. We will report to the ED Panel on the outcome of the review and continue to work with the tourism sector and the TIC to follow up on the review findings, to ensure that the TIC will contribute as much as possible to the development of our tourism industry.
The above review is conducted with existing resources.