Sha 315 Shanghai Fall 2012 Chinese Economy and Business The Chinese Auto Industry Basic features



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TWO DIFFERENT AUTO MARKETS




  • China’s auto market is projected to grow by 74% from 2012 – 2020 to a sales total of 30.6 million vehicles. Global auto sales in 2011 were 80.1 million (OICA) or 76.5 million (IHS).

  • China is engaged in a massive expansion of production capacity – 20%-25% growth for 2012

  • Upscale and larger vehicles are dominated by foreign brands; downscale and smaller brands by local brands, where the largest overcapacity is located

  • Competition between Ford Fiesta and local value brands in 2nd and 3rd tier cities


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