Sports & Entertainment Marketing Unit Three Outline, 2015-16 School Year Unit 3: Introduction to Sports & Entertainment Business Principles
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- Lesson 3.2 The Financial Structure of Sports Business * INSTRUCTOR’S NOTES *
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Prior to beginning lessons 3.2 and 3.3, engage students in an active discussion surrounding the ever important concept of revenue. DISCUSSION * How do you think sports teams generate revenue? Do you think most professional sports teams are profitable? Why or why not? Professional team sports (particularly major league franchises) are finding it increasingly difficult to achieve financial success and turn a profit, due in large part to inflated athlete salaries. Sports teams rely on the following revenue streams in an effort to turn a profit: Ticket sales Sponsorship Licensing & Merchandise Concessions Parking Fan clubs / Kid’s clubs / Special events Luxury suites Premium / club seating TV contracts Other media contracts (satellite, radio, internet) * Can you think of an instance where a pro sports team has threatened to move the franchise if it didn’t receive funding for a new stadium or arena? Why would a franchise do that? Even if students cannot think of a specific example, they should consider WHY a team might have an interest in securing funding for a new venue. New stadiums and arenas typically provide new, added revenue streams (such as club seating and luxury suites among other amenities) that help a team maintain its financial viability. These strategies cater to the corporate consumer who plays a major role in helping a sports organization to maximize profits. Lesson 3.2 The Financial Structure of Sports Business * INSTRUCTOR’S NOTES * 
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