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Accounting rate of return (ARR) Accounting rate of return is computed by dividing a projects expected average net income by the average investment. Accept the project if ARR is equal to or greater than the standard set by management. Reject the project if ARR is less than the standard set by the manager. The advantage of ARR is easy to calculate and needed information will usually be available. The disadvantage is it
is not a true rate of return, time value of money is ignored uses an arbitrary benchmark cut of (hurdle) rate, and based on accounting net income and book values , not cash
flows and market values Ross, Westerfield and Jordan, 2001).
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