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- CONSUMER PREFERENCE OF MOTORBIKS TAKING ATTRIBUTES INTO CONSIDERATION
- CONSUMERS BEHAVIOUR TOWARDS SECOND HAND BIKES
- CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING POWER / PICK-UP
- CONSUMERS BEHAVIOUR TOWARDS MOTOR BIKES CONCERNING PRICE
- CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING PRE AND AFTER SALES-SERVICE
TABLE: 3 Legend: I - Important N - Not Important The above table gives the information on the attributes that influences the consumer. The table is divided into 4 degree of importance, i.e., Very Important, important, Less Important and Not Important. From the above mentioned where 90% of the respondents feel it is Very Important and 10% of them feel it is important. 55 among 1000 respondents feel Power is the next attribute which is Very Important. 53 among 100 respondents find Price as the next attribute that is respondents feel Pre & After Sales Service as Very Important. The attributes, i.e. Comfort Driving, Resale Value, Zero Maintenance, Easy Handling and Spares Availability, when compared to the other important attributes are given less priority. Spares Availability is one attribute which is given least importance. CONSUMER PREFERENCE OF MOTORBIKS TAKING ATTRIBUTES INTO CONSIDERATION 
TABLE: 4 From the above table taking aesthetics into consideration 37% of the respondents feel TVS Victor is the best bike. 25% of them feel Hero Honda Splendor as the best bike. 20% of them feel Kawasaki Bajaj Caliber as the best bike. 16% of them feel Yamaha Crux as the best bike and only 2% of them feel Kinetic Boss is the best bike. Based on this Analysis we can come to know that TVS Victor is the best looking bike. CONSUMERS BEHAVIOUR TOWARDS SECOND HAND BIKES 
TABLE: 5 From the above table taking Fuel Mileage into consideration 50% of the respondents feel Hero Honda Splendor is the best Mileage bike. 18% of them feel TVS Victor as the best bike. 17% of them feel Kawasaki Bajaj Caliber as the test bike. 9% of them feel Yamaha Crux as the best bike and only 6% of them feel Kinetic Boss is the best bike. Based on this analysis we can come to know that Hero Honda Splendor is the best Mileage bike. CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING POWER / PICK-UP 
TABLE: 6 From the above table taking Power / Pick-up into consideration 45% of the respondents feel Yamaha Crux is the best Power bike. 23% of them feel TVS Victor as the best bike. 17% of them feel Kawasaki Bajaj Caliber as the best bike. 10% of them feel Hero Honda Splendor as the best bike and only 5% of them feel Kinetic Boss is the best bike. Based on this analysis Yamaha Crux is the best Power / Pick-up bike from the consumer’s point of view. CONSUMERS BEHAVIOUR TOWARDS MOTOR BIKES CONCERNING PRICE 
TABLE: 7 From the table taking Price into consideration 30% of the respondents feel Hero Honda Splendor is the best-priced bike. 28% of them feel Kinetic Boss as the best bike. 18% of them feel TVS Victor as the best bike. 12% of them feel Yamaha Crux as the best bike and 12% of them feel Kawasaki Bajaj Caliber as the best bike. Based on this analysis Hero Honda Splendor is the best –priced Motorbike from the consumer’s point of view. CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING PRE AND AFTER SALES-SERVICE 
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