|Spots N Dots
The Daily News Of TV Sales
April 13, 2016
SUPERMARKET CHAINS SCORE HIGH ON TRUST
PAY-TV & INTERNET COMPANIES DO POORLY
The supermarket industry earned the highest average (61%) in the sixth annual Temkin Trust Ratings based on a study of 10,000 U.S. consumers. Insurance companies, retailers, investment firms, and hotels were next on the list with “mediocre ratings” between 54% and 55%. At the other end of the spectrum, pay-TV providers (27%) and Internet services (29%) fell far below any other industries. The next lowest industry was health plans, which had a rating that is more than 10 points higher (40%).
For the second straight year, USAA (for banking and insurance) took the top two spots. The next highest scoring companies are “credit unions,” Publix, Mercedes-Benz, USAA (credit cards), Chick-fil-A, Amazon.com, Residence Inn, H-E-B, Lexus, and BJ's Wholesale Club.
Also for the second year in a row, Comcast earned the lowest two spots in the Ratings for its TV service and Internet service businesses. But many of its competitors also earn very poor ratings. The next lowest rated companies are Charter Communications (for Internet service and TV service), Time Warner Cable (for Internet service and TV service), and Cox Communications (TV service). "TV service and Internet service providers have let down customers so regularly that they've fostered an environment of deep mistrust," said Bruce Temkin, managing partner of Temkin Group.
Mercedes-Benz, Consolidated Edison Company of New York, Charles Schwab and Fox Rent A Car were the only companies with double-digit increases in their Temkin Trust Ratings over the last year. And outperforming their industry average by 15 points or more were USAA (banks, credit cards, and insurance), Kaiser Permanente, Chick-fil-A, credit unions, Amazon.com (computers & tablets), Lexus and TriCare.
Dodge, Office Depot, E*TRADE, Toys 'R' Us, Subaru, Chrysler and Cadillac declined the most, leading 78 companies that feel by more than 10 points. And ranking 15 points or more below their industry average were Motel 6, Chrysler, HSBC, Citibank, Super 8, Days Inn, Compaq, Spirit Airlines, Compact, Haier, and Dollar Rent A Car. Of the 260 companies in both the 2015 and 2016 Temkin Trust Ratings, 81% of companies decreased in score while only 13% increased.
The average Temkin Trust Ratings across all industries declined between 2015 and 2016, with the largest drop in Computers & Tablets (down 8 points) and the smallest decline in hotels, wireless carriers, and Internet service providers (down 3 points each).
Details are starting to emerge from that meeting at the NADA convention between Volkswagen dealers and representatives from the factory. Nothing new about fixes to the diesel problems was told to the dealers, one of whom commented “I would title the meeting ‘We’re working on it’…This is nothing more than more of the same.” VW sales in the U.S. were down 12.5% for the first quarter……Sales of the Dodge Dart are down almost 33% so far this year (compared to competitors such as the Ford Focus down 5% and the Toyota Corolla down 7%) and Fiat Chrysler hopes to rejuvenate sales on the model by lowering prices and changing some accessory packages. “We are repositioning the Dart lineup to better align production and dealer inventory with consumer demand and preference,” an FCA exec said……Private equity group Z Capital Partners, which currently owns and operates the Real Mex chain of 100 company-owned restaurants and 13 franchised locations, is acquiring Pink Taco (currently only in Los Angeles and Las Vegas) with the plan to expand the concept domestically and internationally……Here’s a new convenience offered by a convenience store: More than 7,000 7-Eleven units nationwide will accept cash payments from taxpayers who owe money to the IRS. There’s a $3.99 fee for the service, which provides a receipt after accepting the cash. Posting to the taxpayer’s account is expected within two days……Yesterday we reported on how well Constellation Brands has been doing with its Mexican beers; now Heineken plans to roll out Tecate Light nationwide, breaking a 39-week TV campaign to showcase the product. Previous distribution had only been in the Sunbelt states……Birmingham-based bottler Coca-Cola United continues to expand its exclusive territory in the Southeast by taking over New Orleans and other areas in Louisiana, giving it almost all of the Pelican State. Coke United had recently signed a deal to take over Atlanta, Coke’s hometown……Best Buy’s Geek Squad, which has been making house calls in VW Beetles for the past 14 years, is switching to Toyota Prius. It’s also changing its logo to reflect the full range of Geek Squad activities beyond just computer repair……Store brand sales hit an all-time record of $118.4 billion last year according to the Private Label Manufacturers Association, which also says store brands’ dollar share rose to 17.7, also a record. Supermarkets do particularly well with their own brands, with total store brands sales of about $62.5 billion and a unit share of 22.9%. To put that in perspective, the PLMA notes “nearly one of every four items sold in the country’s supermarkets last year was a store brand.”
FOX has renewed comedy series New Girl for its sixth season. As the series heads toward its Season Five finale and the wedding of Schmidt and Cece, guest stars will include Megan Fox, Damon Wayans Jr., Nasim Pedrad, Sonequa Martin-Green, Kal Penn, Rob Riggle, Meghan Rath, Nora Dunn, Kim Wayans and Peter Gallagher……The season seven finale of NCIS: Los Angeles heads to San Francisco when Sam (LL Cool J) receives a distress code from his son Aiden (Tye White) that his school has been taken over by an extremist group. The episode airs Monday, May 2, at 9:59 pm (ET) on CBS……Marv Albert returns to the Olympics to call Team USA men’s basketball for the first time since the U.S. men captured gold in Atlanta in 1996. He will be joined by former NBA head coach and 1972 U.S. Olympian Doug Collins, and reporter Craig Sager, working his fifth consecutive Olympics for NBC. NBCUniversal’s coverage of the Games of the XXXI Olympiad begins from Rio de Janeiro, Brazil, on Friday, August 5……Telemundo announced the premiere of the period drama La Esclava Blanca on Monday, April 18, at 9:00 pm (ET), featuring an international cast led by Nerea Camacho, Miguel de Miguel, Orian Suarez and Modesto Lacen. With the addition of this new production to Telemundo’s primetime lineup, Eva La Trailera will now air at 8:00 pm (ET), followed by La Esclava Blanca and the Super Series El Señor de los Cielos at 10:00 pm (ET). Beginning that same day, viewers will be able to enjoy ¿Quién es Quién? in its new 1:00 pm (ET) timeslot.
The Voice proved its power again to give NBC the demo win on Monday, while Dancing with the Stars delivered the Households crown to ABC, along with having the most viewers. The Nielsen overnights put NBC at an average 2.0 in Adults 18-49 and 5.5 in Households, with an average 8.661 million viewers. ABC was at 1.7 18-49, 6.8 HH and 10.420 million; CBS, with Scorpion, 1.4 18-49, 4.8 HH and 7.594 million; FOX, with Gotham, 1.1 18-49, 2.3 HH and 3.574 million; Univision 0.7 18-49, 1.1 HH and 1.972 million; Telemundo 0.6 18-49, 0.8 HH and 1.359 million; and The CW 0.5 18-49, 0.9 HH and 1.364 million.
For Week #29 of the season, April 4-10, FOX was at 1.5 18-49 and 3.3 HH; CBS 1.3 18-49 and 4.9 HH; NBC 1.2 18-49 and 3.6 HH; ABC 1.2 18-49 and 3.3 HH; Univision 0.7 18-49 and 1.1 HH; Telemundo 0.5 18-49 and 0.7 HH; and The CW 0.4 18-49 and 0.8 HH.
NIELSEN PUTS MARKETING INTO THE CLOUD
Nielsen has launched the Nielsen Marketing Cloud, saying it will empower clients to “more effectively deliver relevant marketing to their customers across multiple platforms.” As the company faces increasing competition from comScore and others, it is working to make its data readily available so marketers spend less time connecting the dots and more time making decisions that drive bottom-line results. "Never before has data played a more important role in driving marketing efficiency, but the complexity of centrally managing and employing this data has grown as well," said Mark Zagorski, EVP, Nielsen Marketing Cloud.
The Nielsen Marketing Cloud is currently being implemented with Nielsen clients that span verticals including food and beverage, personal care, pet care, wine and spirits, digital media, cinema, broadcast, out-of-home and retail for applications in digital and offline marketing. Among early adopters, Nielsen reports that a leading consumer packaged goods (CPG) client increased client acquisition ROI by 4.1x by leveraging first-party and third-party online and offline data to identify and engage lapsed product-category buyers. And a top 5 Auto OEM partner was able to decrease eCPA by 20% with advanced audience modeling that identified potential test drive prospects.
The Nielsen Marketing Cloud provides tools for planning, activation and analysis. In the programmatic buying realm, users are able to connect in real-time to all major media and marketing platforms including mobile, online, over-the-top TV, video, social media, email and content management systems.
TURNER AND CBS RENEW NCAA TOURNEY
The NCAA announced an eight-year extension of its multimedia rights agreement with CBS Sports and Turner, a division of Time Warner, for the Division I Men’s Basketball Championship. The new contract extends the agreement through 2032 for a total of $8.8 billion in rights fees over the eight-year period.
Through the terms of the new deal, Turner and CBS Sports will provide live coverage of all NCAA Division I Men’s Basketball Championship games across any platform within their respective portfolios, including those to be created over the life of the agreement. CBS Sports and Turner will continue to manage and collaborate on the NCAA’s corporate marketing program. Additionally, Turner will continue to manage March Madness Live and NCAA.com, along with major events surrounding NCAA championships, including the NCAA March Madness Fan Fest and Music Festival.
All opening-, first- and second-round games will continue to be shown across TBS, CBS, TNT and truTV with Turner and CBS splitting coverage of the regional semifinals and regional finals each year. Live coverage of the Final Four national semifinals and national championship will continue to alternate between CBS and Turner each year, with CBS broadcasting the games in 2017 and TBS televising them in 2018.
Turner and CBS Sports will maintain the existing sales partnership surrounding the NCAA Corporate Champion and Partner program. This program has grown from nine to 17 members since the previous deal was announced in 2010.
SCRIPPS GETS CRACKED FOR $39 MILLION
In a bid to expand its Millennial audience, The E.W. Scripps Company has acquired multi-platform satire brand Cracked from Demand Media for $39 million in cash. The announcement says Cracked had revenue in 2015 of approximately $11 million and was profitable.
“Cracked is the expert in using clever humor to engage a younger audience that is very loyal to its brand,” said Scripps CEO Rich Boehne. The new acquisition informs and entertains Millennial audiences through a high-traffic website, mobile apps, original digital video, social media and a popular podcast.
Holman Automotive, of Maple Shade, NJ, will acquire Kuni Automotive, of Vancouver, WA, in a deal that creates one of the largest privately owned auto dealer networks in the country—a bi-coastal dealer network with 33 dealerships and more than $3 billion in overall annual revenue. Holman currently has dealerships in New Jersey, Pennsylvania and Florida, and Kuni in Washington, Oregon, California, Colorado and Kansas……Ford Motor Company has begun a planned 10-year transformation of its more than 60-year-old Dearborn, MI facilities to co-locate 30,000 employees from 70 buildings into primarily two campus locations. The company says the centralized campus will support Ford’s plan to be an auto and mobility company—with the new facilities to further drive innovation and collaboration in every part of its business.
WHDH-TV in Boston seeks an Account Executive. The AE will generate new and service existing local accounts, ensuring all financial goals of TV station are being exceeded, while developing and maintaining relationships with agencies and clients. Responsibilities include developing and creating new programs to maximize revenue from existing clients, continual development of new business revenue streams. A Bachelor’s degree in advertising, marketing or equivalent related experience is required. Experience with “One Domain”, “CMR”, and “OSI” software applications a plus. Resume to: email@example.com. EOE.
WTTA-TV in Tampa, FL (DMA #11) seeks a dynamic sales professional to lead their team of AEs as Local Sales Manager. We're searching for a proven leader with a history of success in driving a business development culture across multiple platforms. Candidates must have prior management experience and a track record of success. We want a dynamic leader with a minimum of three years television sales experience, preferably in management. Please CLICK HERE (job# TTA-000016), complete the online application, and upload your resume. EOE
Local Sales Manager: KWES-TV in Midland, TX is currently recruiting for a Local Sales Manager. We're searching for a dynamic candidate with strong leadership, motivational and sales skills along with a proven track record of success. Exceptional skills in recruiting, coaching, and training top performing sellers is a must. Achieving sales objectives, building relationships, communicating clearly and the ability to forecast, budget and execute a strategic plan is critical. CLICK HERE to apply and submit resume with your application. No calls please. EOE-M/F/D/V
Broadcasting & Cable says we’re a “blowtorch” station with a sales team that leaves “scorched earth” in its wake. Sound like the kind of team you’d like to lead? WAFB, the Raycom Media station in Baton Rouge, is looking for a General Sales Manager. Our primary station is a dominant CBS affiliate, and our other offerings include multiple broadcast and cable channels, and a growing array of digital properties. Find more details HERE. If qualified, please APPLY HERE and attach your resume with cover letter. No calls please. EOE-M/F/D/V
WFAA TV, the Dallas, Texas, TEGNA Media Inc. Company, and ABC Affiliate, has an opening for an experienced Account Executive. We’re looking for a driven, solutions-based seller eager to represent our vast range of broadcast and digital product offerings. Strong understanding of broadcast and/or digital advertising sales, plus a college degree with minimum 2 years of media sales and/or B2B experience preferred. Qualified candidates should complete the online application to be considered for the position. WFAA is an equal opportunity employer.
WSMV NBC Nashville, TN is seeking Account Executives that nail down commitments from customers and strive to be #1. We're searching for talented AEs that know how to achieve assigned revenue goals, solicit new advertisers and increase their share of business. If you are an experienced driven self-starter and would love to join our team and put satisfied advertisers on our station and digital properties and live in an awesome city, please CLICK HERE to apply, or submit your resume directly to Deborah.Mills@wsmv.com. EOE.
WLVI, the CW affiliate serving Boston MA, seeks a Sales Coordinator. This person supports the sales team and sales managers in day-to-day operations of WLVI Sales. Must be proficient in MS Office and have experience managing a variety of databases. Must be able to operate successfully in a fast paced, demanding environment while prioritizing multiple projects and responsibilities. Candidates should possess superior organizational skills and a strong work ethic. Bachelor’s degree or equivalent experience preferred. To apply, submit cover and resume to firstname.lastname@example.org. EOE.
WRMD-Telemundo Tampa seeks experienced Account Executives for its fast-growing Spanish- language television station. The AE will be responsible for identifying, developing and growing local direct and agency business for TV, on-line and non-traditional revenue. Integrity, passion, and presentation skills are essential. 2-5 years sales experience (preferably media or online sales). Able to work in fast-paced, results-oriented environment as a team player and self-starter. Fluency in Spanish is not required and we offer a competitive compensation/benefits package. E.O.E. CLICK HERE to apply.
Amazon Prime just unveiled new buttons you can press to order Doritos, Red Bull, and Trojan condoms. Or as that's called in New Jersey, ‘A gift basket.’
KFC is undergoing a massive $185 million effort to upgrade its restaurants. Not to be outdone, Arby’s has swapped out the rabbit’s foot on its restroom key for a rainbow Koosh ball.
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SPOTS N DOTS
The Daily News Of TV Sales
April 13, 2016
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