One policy not key – rebuilding requires multiple steps the aff doesn’t do – asia proves
Bush, 9 (Richard, Director of Center for Northeast Asian Policy Studies, “On the Eve of Obama's Inauguration: American Soft Power in Asia”, January 2009, http://www.brookin gs.edu/opinions/2009/01_asia_bush.aspx)
Nor will it be easy or quick to restore the United States to a position where Asian countries will be inclined to accept U.S. proposals on major issues out of respect for what America is and what it has done. When, for example, will Asian economic leaders listen to—much less take—American advice on financial liberalization after the sub-prime mortgage scandal, the credit freeze, and the government takeover of American financial institutions? How long after Abu Ghraib will it be before the Chinese government takes seriously the entreaties of U.S. diplomats that it end torture? Creating influence through attraction is not going to be easy for a while. It will take time to regain the legitimacy to lead through soft power, which is the best way to lead. The United States therefore needs to consider what should be done to restore its soft power. Whether we want to do so is another question that bears on the question of domestic support. I would argue that our stakes in the stability and prosperity of the global system are still too great for us to not play a role in future agenda-setting, whatever other countries do. Some of the steps for rebuilding soft power have nothing to do with Asia, since the creation of our soft-power deficit was the result of policies outside the region. As Ashley Tellis says, it has to do with redefining the U.S. role in the world. It has to do with rebuilding our national strength and competitiveness, particularly economic. It has to do with reaffirming our core values in a meaningful way, particular those that were called into question by the conduct of the war in Iraq. It includes having a “decent respect for the opinions of mankind,” that is, accepting that the views of other states will set limits on U.S. action even as we seek to shape those views in an active way. In that regard, two capabilities of the U.S. government are badly in need of renovation. The first is classical diplomacy, instead of the current mode of “stating positions and then restating positions.” The second is public diplomacy, instead of “a pedestrian propaganda mill that is neither effective nor credible.”[11] With respect to Asia, rebuilding our soft power first of all means showing up. On the one hand, senior officials up to and including the president should make every effort to attend those meetings in Asia that their counterparts attend. Absence is taken as a sign disrespect. On the other hand, the practice of delegating key responsibilities for North Korea negotiations to the assistant secretary of state for East Asian and Pacific affairs has meant that that person has had to rely on his subordinates to conduct diplomacy with all other East Asian countries. The new administration should end the practice. Second, we have to do a lot of listening to Asian governments, elites, and publics. Moreover, we have to be willing to reshape our understanding of East Asian realities and our resulting policies based on what we hear. Third, we need to participate more actively in the building of Asian regional architecture, showing we take it seriously but that we do not expect Asians to accept our solutions without question. We should certainly not reject or denigrate Asian nations’ image of themselves because that is the driver of nationalism. Specifically, with respect to the East Asian Summit, Washington should strongly consider signing the ASEAN Treaty of Amity and Cooperation, which is a prerequisite for participation in the summit. Fourth, we need to begin working vigorously and creatively on transnational issues like climate change to demonstrate that we are serious about being a leading part of the solution. Finally, the principal item on the East Asian agenda is adjusting to the revival of China as a great power. That is a big challenge and a big subject. It is a challenge faced by the United States and its friends and allies in Asia, who will look to Washington for guidance if they have confidence in our good sense. In this regard, we should certainly not assume that China will be our adversary, for if we do it will certainly become our adversary in its reaction to what it perceives as our hostility. By and large, China has acted as a status quo power thus far, and should be encouraged to continue to do so. Yet China’s conclusions regarding American intentions (and Japanese intentions, and so on) will be shaped by interactions on specific issues like Taiwan and North Korea. American, Japanese, and others’ perceptions of China’s intentions will be shaped in the same way. How we conduct those interactions will go a long way to determining what kind of great power China will be. In East Asia, American soft power is a resource that is depleted but not exhausted. It can be replenished, and our postwar record, the goodwill of friends in the region, and the special character of the 2008 presidential election create a basis on which to restore it. It is a strategic opportunity that should not be missed.
Cuba Policy
Cynthia McClintock 2/11/09 a Foreign Policy In Focus contributor, is a professor of political science and international affairs at
Current U.S. policies toward Cuba, drug control, and immigration have been in place for 20 years or more, and it's now very clear that they have failed. These policies are unwelcome in Latin America, where they are considered anachronisms, maintained only because they are responses to U.S. domestic politics. Given the robust agreement within the Democratic Party on the need for change in these policies, it's appropriate that they be the Obama administration's top priorities in the region. For nearly half a century, the U.S. has maintained a trade embargo and other sanctions against Cuba, with the expressed goal of a democratic transition on the island. Clearly, this hasn't happened. For decades, U.S. sanctions have been overwhelmingly repudiated in the United Nations and other forums. Every other government in the hemisphere has diplomatic and economic relations with Cuba.
US Soft Power low since Iraq
Taylor, 9 (Richard, security editor for The Guardian,“Insufficient Force in Afghanistan”, June 23, 2009, The Guardian, http://www.guardian.co.uk/commentisfree/2009/jun/23/afghanistan-british-generals-troops-brown)
It is possible defence chiefs have been pushing for more troops to be deployed in Afghanistan partly out of concern for the reputation of Britain's armed forces, seriously dented among the US military after Iraq. "Credibility," Dannatt pointedly remarked in a speech at Chatham House last month, was "linked to the vital currency of reputation. And in this respect there is recognition that our national and military reputation and credibility, unfairly or not, have been called into question at several levels in the eyes of our most important ally as a result of some aspects of the Iraq campaign." He added: "Taking steps to restore this credibility will be pivotal - and Afghanistan provides an opportunity."
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