2. Profile by geography: In the 33174 area, 57% of the population owns a home and 40% rents a property. The median home value is $182,400 for 57% of the population. In the 33178 area 47% of the populations owns a home and 38% rents a property. The median home value is $291,400 for 47% of the population.
3. Customer home profiling:
For zip-code area 33174 Average household size: 3
45-54 is the typical age for the head of household and there is a total of 2,065
For zip-code area 33178
i. Average household size: 3
ii. 45-54 is the typical age for the head of household and there is a total of 4,412
4. Target customer psychographics: (33174) https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup and (33178) https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup
For the 33174 zip-code area it is mainly populated by Hispanics, the children are the heart of the homes and the grandparents are the caregivers while the parents are off at work. A small percentage of the population watch college football, it is at a 13.3%. The credit card usage is focused on local businesses and retailers such as Vicky Bakery.
For the 33178 zip-code area it is mainly populated by Hispanics and 52.3% of the population falls under the Up and Coming Families category. These types of families try save as much money as possible and care a lot about spending time together at places like zoos or theme parks. 26.3% of the population like to watch college football and with 9.9% of the population being soccer moms, they spend to spend money at local retailers to buy food for their homes.
5. Target consumer behavior: There two top percentage of families found within the 33178 and 33174 zip-code areas are the Southwestern Families and the Up and Coming Families.
6. After analyzing the spending behaviors that both of these zip code areas have, it is likely for them to put a premium on food which is why a bakery could so well in these areas. On top of the fact that the population is dominated by Hispanics and Vicky Bakery being based on Cuban cuisine it is likely for them to excel.
