Advertising platform Microsoft has also launched an advertising platform for the Windows Phone platform. Microsoft's General Manager for Strategy and Business Development, Kostas Mallios, said that Windows Phone will bean "ad-serving machine, pushing advertising and brand-related content to the user. The platform will feature advertising tiles near applications and toast notifications, which will bring updating advertising notifications. Mallios said that Windows Phone will be able to "preserve the brand experience by going directly from the website right to the application, and that Windows Phone "enables advertisers to connect with consumers overtime Mallios continued "you're now able to push information as an advertiser, and stay in touch with your customer. It's a dynamic relationship that is created and provides for an ongoing dialog with the consumer." [99] Bluetooth Windows Phone supports the following Bluetooth profiles Advanced Audio Distribution Profile (ADP 1.2) 2. Audio/Video Remote Control Profile (AVRCP 1.3) 3. Hands Free Profile (HFP 1.5) 4. Headset Profile (HSP 1.1) 5. Phone Book Access Profile (PBAP 1.1) 6. Bluetooth File Transfer (OBEX) (from Windows Phone 7.8) Windows Phone BTF support is available from Windows Phone 7.8, but is limited to the transferring of pictures, music and videos via a 'Bluetooth Share' app. [101][102]
