Technical university of mombasa
Download 0.93 Mb. View original pdf
|
| Partnership with Nokia On February 11, 2011, at a press event in London, Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elop announced a partnership between their companies in which Windows Phone would become the primary smartphone operating-system for Nokia, replacing Symbian. [21] The event focused largely on setting up "anew global mobile ecosystem, suggesting competition with Android and iOS with the words "It is now a three horse race. Elop stated the reason for choosing Windows Phone over Android, saying "the single most important word is 'differentiation. Entering the Android environment late, we knew we would have a hard time differentiating While Nokia would have had more long-term creative control with Android (note that MeeGo as used by Nokia resembles Android more than it does Windows Phone 7 as both Android and MeeGo are based on the Linuxkernel), Elop enjoyed familiarity with his past company where he had been atop executive. [23][24] The pair announced integration of Microsoft services with Nokia's own services specifically Bing would power search across Nokia devices integration of Nokia Maps with Bing Maps integration of Nokia's Ovi store with the Windows Phone Store The partnership involves "funds changing hands for royalties, marketing and ad-revenue sharing, which Microsoft later announced as "measured in billions of dollars Jo Harlow, whom Elop tapped to run Nokia's smartphone business, rearranged her team to match the Document shared on www.docsity.com Downloaded by kasi-viswanath (professorvichu@gmail.com) structure led by Microsoft's VP of Windows Phone, Terry Myerson. Myerson was quoted assaying, "I can trust her with what she tells me. She uses that same direct and genuine communication to motivate her team." [26] The first Nokia Lumia Windows Phones, the Lumia 800 and Lumia 710, were announced in October 2011 at Nokia World At the Consumer Electronics Show in 2012 Nokia announced the Lumia 900, featuring a 4.3- inch AMOLED ClearBlack display, a 1.4 GHz processor and 16 GB of storage The Lumia 900 was one of the first Windows Phones to support LTE and was released on AT&T on April 8. [30] An international version launched in Q 2012, with a UK launch in May 2012. [31] The Lumia 610 was the first Nokia Windows Phone to run the Tango Variant (Windows Phone 7.5 Refresh) and was aimed at emerging markets. On September 2, 2013, Microsoft announced a deal to acquire Nokia's mobile phone division outright, retaining former CEO Stephen Elop as the head of Microsoft's devices operation Microsoft managers revealed that the acquisition was made because Nokia was driving the development of the Windows Phone platform to better match their products The merger was completed after regulatory approval in all major markets in April 2014. As a result, Nokia's hardware division became a subsidiary of Microsoft operating under the name Microsoft Mobile. In February 2014, Nokia released the Nokia X series of smartphones, (later discontinued) using aversion of Android forked from the Android Open Source Project. The operating system was modified Google's software was not included in favour of competing applications and services from Microsoft and Nokia, with a user interface is highly modified to resemble Windows Phone. [35] Download 0.93 Mb. Share with your friends:
|