Telecom industry
Download 0.88 Mb. View original pdf
|
21. 15 Oct- Advertising Brand Management- Prof Payal and Prof Varsha
| Overview India is currently the world’s second-largest telecommunications market with a subscriber base of 1.20 billion and has registered strong growth in the last decade and half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s Gross Domestic Product (GDP) according to a report prepared by GSM Association (GSMA) in collaboration with Boston Consulting Group (BCG). In 2019, India surpassed the US to become the second largest market in terms of number of app downloads. The liberal and reformist policies of the Government of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. The Government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework, that has ensured availability of telecom services to consumer at affordable prices. The deregulation of Foreign Direct Investment (FDI) norms has made the sector one of the fastest growing and the top five employment opportunity generator in the country. India is also the second largest country in terms of internet subscribers. As of 2019, India holds the world’s highest data usage per smartphone, averaging 9.8 GB per month. It is expected to double to 18 GB by 2024. App downloads in the country increased from 12.07 billion into billion in 2019 and is expected to reach 37.21 billion by F. The contribution of G and G data usage in total volume of wireless data usage was 4.47 percent and 94.82 percent, respectively, in Q3FY20 Gross revenue of the telecom sector stood at Rs 185,291 crore (US 26.51 billion) in FY (April-December 2019). Strong policy support from the Government has been crucial to the sector’s development. Foreign Direct Investment (FDI) cap in the telecom sector has been increased to 100 percent from 74 percent. FDI inflow in the telecom sector totalled US 37.27 billion during April March 2020. The Government of India, through its National Digital Communications Policy, foresee investment worth US 100 billion in the telecommunications sector by 2022. Download 0.88 Mb. Share with your friends:
|