The Feminine Mystique

No. 4, 1960, pp. 749—782.
9.
HF. Southard, Mothers Dilemma To
Work or Not New York Times Magazine,
July 17, 1960.
10.
Stolz, op. cit. See also Myrdal and Klein,
op. cit., pp. 125 ff.
11.
Benjamin Spock, Russian Children
Don’t Whine, Squabble or Break Things—
Why?” Ladies” Home Journal, October,
1960.
12.
David Levy, Maternal Overprotection,
New York, Arnold W. Green, The Middle-Class
Male Child and Neurosis American
Sociological Review, Vol. II, No. 1, Chapter 9. THE SEXUAL SELL The studies upon which this chapter is based were done by the Staff of the Institute for Motivational Research, directed by Dr.
Ernest Dichter. They were made available tome through the courtesy of Dr. Dichter and his colleagues, and are on file at the
Institute, in Croton-on-Hudson, New York Harrison Kinney, Has Anybody Seen My
Father?,, New York, Chapter 10. HOUSEWIFERY EXPANDS

TO FILL THE TIME AVAILABLE Jhan and June Robbins, Why Young
Mothers Feel Trapped Redbook,
September, 1960.
2.
Carola Woerishoffer Graduate Department of Social Economy and Social Research,
“Women During the War and After Bryn
Mawr College, 1945.
3.
Theodore Caplow points out in The
Sociology of Work, p. 234, that with the rapidly expanding economy since 1900, and the extremely rapid urbanization of the
United States, the increase in the employment of women from 20.4 percent into percent in 1950 was exceedingly modest. Recent studies of time spent by American housewives on housework, which confirm my description of the Parkinson effect, are summarized by
Jean Warren, Time Resource or Utility,”
Journal of Home Economics, Vol. January, 1957, pp. 21 ff. Alva Myrdal and
Viola Klein in Women’s Two Roles—Home
and Work cite a French study which showed that working mothers reduced time spent on housework by 30 hours a week, compared to a full-time housewife. The workweek of a

working mother with three children broke down to 35.2 hours on the job, 48.3 hours on housework the full-time housewife spent 77.7 hours on housework. The mother with a full-time job or profession, as well as the housekeeping and children, worked only one hour a day longer than the full-time housewife Robert Wood, Suburbia, Its People and
Their Politics, Boston, 1959.
5.
See Papas Taking Over the PTA Mama
Started,” New York Herald Tribune,
February 10, 1962. At the 1962 national convention of Parent-Teacher Associations,
it was revealed that 32 percent of the PTA presidents are now men. In certain states the percentage of male PTA
heads is even higher, including New York percent, Connecticut (45 percent) and
Delaware (80 percent Nanette E. Scofield,’ some Changing Roles of Women in Suburbia A Social
Anthropological Case Study transactions of the New York Academy of Sciences, Vol, No. 6, April, 1960.
7.
Mervin B. Freedman studies of College
Alumni,” in The American College, pp. 872
ff.

8.
Murray T. Pringle, Women Are Wretched
Housekeepers,” Science Digest, June, 1960.
9.
See Time, April 20, 1959.
10.
Farnham and Lundberg, Modern Women:
The Lost Sex, p. Edith M. Stern, Women Are Household
Slaves,” American Mercury, January, Russell Lynes, The New Servant Class,”
in A Surfeit of Honey, New York, 1957, pp.
49—64.
Chapter 11. THE SEX-SEEKERS
1.
Several social historians have commented on America’s sexual preoccupation from the male point of view. America has come to stress sex as much as any civilization since the Roman says Max Lerner (America as

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