| KP: Sponsor of Polish Sport
The First Gala of Sport Sponsors brought about the first venerable title! On 17 November, the Polish Chamber of Sport announced in Warsaw the contest’s results. The venerable title of a “Sponsor of Polish Sport” was awarded to Kompania Piwowarska!
The contest was organized jointly by the Polish Chamber of Sport and Canal+. Its goal was to pay homage to entities supporting Polish sport. The venerable title of a “Sponsor of Polish Sport” was awarded to nine organizations, including Kompania Piwowarska SA.
The proud winners
The Polish Olympic Committee was an honorary patron of the contest. The awards were granted by a competition jury appointed by the Chamber and consisting of experts in advertising, sports sponsoring, management, media, sport and marketing. According to the competition jury, the companies most worthy of the title of a “Sponsor of Polish Sport” include PGE, PKN Orlen, Orange, Ferrero Polska, Jeronimo Martins, Kulczyk Investment, PGNiG, Lotto and Kompania Piwowarska. Nomination of Kompania Piwowarska as a “Sponsor of Polish Sport” is a special award granted to the company following many years of sponsoring efforts.
A statue was also granted to Tomasz Majewski, a double Olympic Champion as a ”Personality of Polish Sport”.
The award granting ceremony
The award granting ceremony was held on 17 November in the Hilton Hotel in Warsaw. It was attended by illustrious athletes and coaches and other notable guests whose presence added to the unique ambience of the event. The celebrities included Albert Sosnowski, Dariusz Michalczewski, Krzysztof Kosedowski, Paweł Skrzecz and Jacek Muzolf. The gala’s masters of ceremony were Tomasz Smokowski and Krzysztof Marciniak, journalists from CANAL+. The awards were handed by sports legends: Adam Krzesiński, Tomasz Majewski, Czesław Lang, Grzegorz Proksa, Krzysztof Włodarczyk, Mariusz Czerkawski, Przemysław Saleta and Waldemar Wspaniały.
Rob Priday, President of Board at Kompania Piwowarska received the award on behalf of the company. The much celebrated night was topped with a “Wojak Boxing Night” gala, a unique event in the history of Polish sport. For the third time, Poland hosted an event modelled by exclusive boxing galas popular in US and Europe where sport is combined with a social outing. The event was supported by Wojak brand from the portfolio of Kompania Piwowarska.
Kompania Piwowarska: a sports sponsor for years
For years, Kompania Piwowarska has been strongly related to Polish Olympic sport. Since 1996 and the Olympic Games in Atlanta, KP has cooperated with the Polish Olympic Committee.
Marta Andreasik, brand promotion specialist for Kompania Piwowarska said:
“At that time, Kompania Piwowarska was for the first time the Chief Sponsor of the Polish Olympic team. In the following years, during Games held in Nagano, Sydney, Athens and Salt Lake City, Polish athletes were proudly supported by Tyskie, Poles’ favourite beer. The brand accompanied Polish Olympic sportspeople in Beijing, Vancouver and at this year’s Summer Olympic Games in London. However, the company supports more than just Olympic athletes.”
In the past, Kompania Piwowarska sponsored the national football team as well as numerous speedway and football clubs all over the country. Right now Tyskie is a sponsor of Vive Targi Kielce handball team, KMŻ speedway team from Lublin and PGE Marma Rzeszów to name a few.
“Lech brand has also been involved in the Polish sports movement. Since 1 July 2012, the regional sub-brand Lech Pils brewed by people from Wielkopolska for other people in Wielkopolska has supported its home football team: Lech Poznań. The contract has been signed for 3 years,” Andreasik added.
Equally worth remembering is Wojak brand which actively supports and promotes boxing in Poland. A case in point is the Wojak Boxing Night which topped the contest of “Sponsors of Polish Sport”.
Notes to the editors:
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to ‘world class manufacturing’ guarantee highest quality beer. The company's brand portfolio includes best-selling Polish beers: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and Białystok) and depots across the country. Kompania Piwowarska is engaged in a number of social programs, addressing poverty- based social exclusion as well as educational programs promoting responsible and moderate drinking. In the fiscal year ended on 31 March 2012, KP sales volume amounted to 13.5 mill hectolitres.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's international portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2012, the group reported US$ 5.6 billion in profit (EBITA) and group revenue of US$ 31.4 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
Kompania Piwowarska SA
Szwajcarska 11, 61-285 Poznań
Landline + 48 61 667 7667
Mobile + 48 601 91 11 44
Fax + 48 61 66 77 850