The influence of the global crisis on german economy



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Source: German Federal Statistical Office, 2010.
Figure 2. German export and import changes in 2006-2009, %
The economic development described above should continue, because the emerging markets – first and foremost the BRIC countries, the countries of Eastern Europe as well as some of the “next eleven” economies – will increasingly gain an importance in Germany’s export industry over the coming years. Hence, China could make a second place in three years' time and even overtake France as Germany's main export market in 2016. By then, Poland should also have forced its way into the group of top 5. In addition, German exporters will focus more on countries like Russia, India, Brazil, South Korea, Mexico and Turkey. Nevertheless, due to their geographical proximity the EU countries will also remain major export markets for Germany (Deutsche Bank Research, 2010).

The decrease of import had a direct effect on the big exporters of the world including Germany. Many orders were canceled and many companies, which used to export a number of products to the USA experienced a decrease in their turnover. For example, the car industry has suffered enormously. Americans used to buy big and prosperous cars and car manufacturers such as BMW made annually great sales in the USA. Since the economic crises and the reserved consumer behavior of the Americans, fewer cars were sold. The sales of BMW decreased significantly, the number of worldwide sold cars dropped by about 23.8 % in 2009 (Spiegel online, 2009a).



Although Germany is highly involved in exports, another branch should be taken into consideration i.e. internal consumption, which can still be extended.

Increasing oil prices. Referring to the Bundesverband der Deutschen Industrie (BDI) increasing oil energy prices (see figure 3) put the German economic growth at a risk. According to the experts in Hamburgisches WeltWirtschafts Institut, the increase of oil price by 10$ can lead to a decrease of the economic growth of about quarter of a percentage point. The price of oil, established on the raw material stock exchange in $ per barrel (159 liter), is normally determined by shortly appealing factors like political conflicts, natural disasters and speculations but particularly by the supply and demand. However, the supply and demand rule defining that the price is low if there is a lot of supply but a low rate of demand and vice versa, does not apply any more to the phenomenon of nowadays. Actually, because of the crisis including weak economies, there is an over-supply of oil and a low demand from several nations. Consequently, according to the logical thesis of supply and demand, the price should decrease. However it becomes more expensive instead.


Source: Index Mundi, 2011.
Figure 3. Crude oil prices from 2005 to 2010, $ per barrel

The increasing amount of speculations and trading with oil contracts in order to hedge against the depreciating dollar is playing an important role nowadays. Oil, with its predictably easy market rules and the increasing rate, seems to be a good way for profit maximizing. In fact, the world consumes about 86 million barrel oil per day, the trading volume is 15 times as high. This difference represents the predictions of future price developments. The result is that 45% of all oil contracts are concluded by the speculators (Balzli, Hornig, 2008).

Whereas, the additional reasons are as following: the more expensive costs for production and transport because of the whole current situation in the world and the momentarily recovering demand of oil by the US-economy, commonly known as the worldwide biggest oil consumer, as well as by Asia, Latin America and Near East. Furthermore, nowadays there is a cartel of twelve countries, the oil production countries of The Organization of the Petroleum Exporting Countries (OPEC). The OPEC general secretary Mr. Abdalla el Badri states, that even a price of 50$ per barrel would not be enough. A price of at least 70$ would be necessary to gain a reasonable receipts. Besides, the expanding monetary policy of the issue banks will increase the consumer prices as well. Oil price increase leads to a smaller consumption, less investments and savings as well as profits. Oil is an important raw material and energy carrier in a worldwide producing sector as well as the whole transport, logistic sector or private consumption.

The research has proved that the high oil prices could be reduced with the help of a lower OPEC production amount, which is not realistic due to the current high price. In addition, less speculation could contribute but this is unlikely to happen as the dollar does not seem to recover in the short-term. For this reason, the only possible solution could be increasing demands for which a better economic worldwide situation is necessary. Until that high oil price will continue to have influences and consequences on Germany. Therefore, companies in Germany have to deal with high transportation costs for goods imported from foreign countries and transportation expenses of trading partners including petrol for company cars. However, the most striking point for Germany, which is a mainly exporting country, are less orders from abroad because the international trading partners cannot afford the costs of transportation including oil.



Insolvent businesses. The dramatic situation in the world does not only provide difficulties for the private persons and their individual lives, but also for the different types and sectors of businesses over the whole world. The globalization depends on trading partners including exchange of different goods and services, import, export, R&D, exchange of information. All these factors worldwide were influenced when the different factors and results of the crisis appear.

As every individual and every company are fighting for financial surviving and consequently have to save as much money as possible, suppliers of different goods and services get fewer orders. For this reason several, but essential for the good development of business, trading partners fall out. This happens because they are unable to enter more orders or because they are bankrupted and declared insolvent. In turn, the company, depending on the trading partners, does suffer from the fear of going out of business as well. It cannot fully act as trading partner for other companies. This particular situation recalls circle, with a starting point that could be set in the USA crisis, without a point of ending in the current time and finally resulting in economies that become constantly weaker.

These worldwide circumstances could be applied for Germany. Many firms, particularly SMEs, as well as huge and traditional groups within Germany, are going in bankruptcy. The most recent, big insolvency is Arcandor, which is a holding company located in Essen, Germany, that oversees companies operating in the businesses of mail order and internet shopping, department stores and tourism services. After a long course of fighting the rejection of essential financial help from state was the final step. Consequently, the group itself as well as all subsidiaries having 100 % of sharing is involved. According to the Federal Minister of Economy Karl–Theodor zu Guttenberg, the provided 150 million EUR does not comprise the amount of contribution required by the government from the shareholders (Spiegel Online, 2009b).

It is a fact that the crisis is progressing to a certain extention not only German MNCs face problems; but also the companies working only domestically in Germany. Similar to the worldwide situation, the circumstances and time for doing business in Germany are difficult. German companies have to deal with several problems, e.g. fewer orders are made because less trading partners result in a lower profit and consequently are unable to pay employees. The companies can apply for governmental financial help or find solutions for themselves by adapting their business’ concept and strategy as well as by looking for possibilities of saving money in cheaper ways of production or giving notices to employees. Despite trying all opportunities of saving money, gaining new partners or receiving financial help a lot of enterprises in Germany go into bankruptcy.



Transport. Economic and financial crisis has a considerable impact on the transport sector. Less trade leads to fewer transports, whereas changed economic framework conditions have an influence on occupational and private mobility. The current situation has different impacts on goods and passenger transport. While transportation of goods is characterized by unusually large decreases in all areas, passenger transport by bus and by rail recorded increases in the first quarter of 2009.

Transports handled in German sea ports fell by nearly one fifth in the first quarter of 2009 compared with the same period in the preceding year (see figure 4). In August of 2008 the transport volume rose by around 10%, but growth has fallen sharply since September of 2008 and decreases in the transport volume have been observed since November of 2008. The worst result so far was recorded in February of 2009 (-20.9%).





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