FINDING YOUR COMPETITORS
Build a list of competitors known and unknown companies.
Capture your data.
What problem does the product solve?
For whom?
Channel the type of users.
How do they complain about the problem
Then, list them under these categories; Direct, Indirect, Potential and Substitute competitors
How to Understand your competitors
Get a decent understanding of your competitors in these 5 categories
The product core – how good is the production team.
Know the size of their user base.
Design
Brand
Speed
THE FEATURE TABLE
This is a comparison chart that we can use to compare our products to the products of competitors on several dimensions.
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Tom Tom Bandit
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Veho
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Sony FDR
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Go Pro
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Price
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$349
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$200
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$399
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$499
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Aesthetics
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4/10
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6/10
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6/10
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7/10
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Weight
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190g
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84g
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114g
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89g
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4K
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Yes, 12 FPS
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No
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Yes, 30 FPS
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Yes, 30 FPS
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Max FPS
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60 FPS
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60 FPS
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Yes, 120 FPS
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Yes, 120 FPS
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Accessories
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10 +
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15 +
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25 +
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100 +
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Battery life
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Edit on camera
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On camera control
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Read consumer reviews
Talk to customers
Use the actual product
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