The less you know, the more you are afraid of? A survey on risk perception of investment products
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Writing, Investigation Report(K组）
| Method (Questionnaire):
A structured questionnaire was designed to collect comprehensive data. The questionnaire has seven questions, each of which assesses participants' understanding of investment terms, strategies, and products. The risk perception section explores participants' subjective perceptions and attitudes toward the risks associated with different investment options. The questionnaire employs a Likert scale to measure participants' responses, allowing for both quantitative and qualitative analysis. A diverse sample of investors, ranging from novice to experienced, will be targeted to ensure a well-rounded perspective. 2.1. Questionnaire Development The questionnaire aimed to explore the correlation between investors' knowledge levels and their perceived risks associated with financial investments. Drawing inspiration from the psychometric paradigm, the survey included questions assessing participants' familiarity with and understanding of various investment products. - Scale 1 - Familiarity: Participants were asked to rate their familiarity with 10 randomly selected investment products on a scale from 1 (unfamiliar) to 5 (very familiar). - Scale 2 - Perceived Risk: Participants were presented with the question: "How risky do you consider each of the following financial products? (1=very low; 5=very high)." They were required to rate all 10 investment products on this scale. 2.2. Participants The survey targeted a diverse group of participants with varying levels of investment knowledge. A total of 800 individuals were randomly selected from different age groups, educational backgrounds, and occupations. The participants were assured of the confidentiality of their responses. 2.3. Data Collection The survey was administered through both online and offline channels. Online participants accessed the questionnaire through a secure survey platform, while printed copies were distributed to individuals in selected public spaces. The survey remained open for four weeks to gather a substantial sample. 2.4. Statistical Analysis Collected data were subjected to statistical analysis, including correlation tests between participants' familiarity, understanding, and perceived risk ratings. Subgroup analyses were conducted based on demographic factors to identify potential variations in risk perceptions. Download 25.31 Kb. Share with your friends:
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