The next step in the listing process is to target and meet key potential investors. This is an opportunity for senior management and advisers to meet with potential investors and persuade them to invest in the company.
This typically involves a number of presentations to institutional investors, as well as one-on-one meetings with key potential investors. It is important that potential investors should come away from this meeting with a clear understanding of, and enthusiasm for the company's business and prospects.
Along with the direct efforts, a sustained media effort including visual media, regular interaction with the brokers, large institutional investors and high net worth individuals is necessary to create awareness about the public issue. It is also important that the industry news and the story relating to company needs to be well positioned. Selection of bidding centers should be done by identifying the investors' centres and brokers so that maximum investors can participate in the bidding process. Targeting the key potential investors will help save time and cost of marketing.
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