matching supply to demand, requires coordinated actions amongst producers. Such coordination can arise from the dissemination of market information and price discovery mechanisms. Price support mechanisms have been limited to some regions only. Inmost cases, farmers
face a serious price risk, because of the immediate necessity to dispose of stocks for want of storage, as also to repay loans.
Contract marketing / farming is an important price risk mitigation tool, becoming popular in the country and should play an important role during the XI Plan period. Contract farming also has many more direct benign impacts on farm incomes. Market risks are large in specialty crops and vegetables that deter most farmers from investing in them.
Through
price insurance, credit and technological inputs, contract farming could bean important mechanism by which small farmers can supply high value crops to urban and international markets, while benefiting from assured higher incomes.