satisfactory results in the case of those who apply for clerical or ordinary salaried positions. Display advertising is more desirable in the case of those who seek executive connections. The copy should be prepared by an expert, who understands how to inject sufficient selling qualities to produce replies. PERSONAL
LETTERS OF APPLICATION, directed to particular firms or individuals most apt to need such services as are being offered. Letters should be
neatly typed, ALWAYS, and signed by hand with a bold signature. With the letter should be sent a complete brief or outline of the applicant’s qualifications. Both the letter of application and the resume of experience or qualifications should be prepared by an expert—or be of the same quality and appearance as one prepared by an expert. (See instructions as to information to be supplied. APPLICATION THROUGH PERSONAL ACQUAINTANCES.
When possible, the applicant should endeavor to approach prospective employers through some mutual acquaintance. This method of approach is particularly advantageous in the case of those who seek executive connections and do not wish to appear to be
“peddling” themselves.
55. APPLICATION IN PERSON.
In some instances, it maybe more effective if the applicant offers personally, his or her services
to prospective employers, in which event a complete written statement of qualifications for the position should be presented because prospective employers often wish to discuss with associates one’s record.
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