Three innovation challenges



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coaster chargers

Opportunity filtering:


Our opportunities are crystallized internally, from customers, and competitors. Among these opportunities we ended up with the highest quality opportunity which is the wireless coaster chargers since we were looking for something that can be spread, easy to use, that does not need to be interfered with by using another tool, and it does not cause a mess while using it to drink. In the end, we conducted an RWW analysis to prove the quality of our coaster chargers


REAL-WIN-WORTH IT ANALYSIS( check the figure below and modify accordingly)


The R-W-W screen is a straightforward but effective platform that consists of a collection of questions about the invention idea or product, its future demand, and the company's strengths and competitors.



  • Is it real?

The first steps in screening a product idea involve determining whether a need exists and whether a product can be created to meet the market's needs. The first steps in screening a product idea involve determining whether a need exists and whether a product can be created to meet the market's needs.

For two reasons, establishing that the demand is genuine takes precedence:

To begin with, the market's stability is almost never as assured as the technical potential to produce anything.

Second, determining the market's existence will prevent an expensive "technology push."


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