Todd Bullivant Marketing Technologist



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Todd Bullivant
Marketing Technologist

(804) 307-0874 toddmba@gmail.com

www.ToddBullivant.com

twitter.com/ToddBullivant

Summary


  • Solid experience in web analytics and search engine optimization

  • Certified Inbound Marketing Professional proficient in closed-loop analysis, lead generation, lead nurturing, and lead conversion

  • Experienced in planning, developing, and evaluating multichannel marketing programs

  • Adept at presentation, collateral, email, landing page, and website development

Experience


IBM Global Services – Richmond, VA December 2011 – Present

Digital Marketing Analyst/Web Analyst (Contractor)

  • Responsible for internal IBM client communication, implementation support, data analysis, and recommendations

  • Create client presentations and Scorecards, add insight based on multiple data sources, and field strategic and technical questions

  • Follow Agile philosophy and Scrum software development methodology


ICF Ironworks Consulting – Richmond, VA May 2011 – November 2011

Internet Marketing Analyst

  • Monitored, tracked and reported on electronic marketing activity and results including pap-per-click advertising and email campaigns

  • Maintained and troubleshot marketing technology including web analytics, content management, and email marketing systems

  • Ensured electronic marketing aligns with marketing goals and initiatives

  • Contributed to the development of overall marketing strategy and electronic strategy


Allianz Global Assistance – Richmond, VA January 2006 – April 2011

Sr. Communications Technology Specialist

  • Documented, implemented, and configured Google Analytics on B2B and B2C websites

  • Worked with agencies to test SEO/SEM campaigns, including keyword research and analysis of the results

  • Analyzed data from web analytics tools to create customized reports and advanced segmentation; identified action items to improve key website and campaign performance goals

  • Provided technical consulting and training events to internal staff regarding analytics tools and tactics

  • Worked with agencies and in-house developers to implement a complete redesign of the primary e-commerce and corporate websites

  • Researched and implemented a marketing automation system to link triggered marketing campaigns with Salesforce.com

  • Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages

  • Designed internal and external PowerPoint presentations to improve engagement, while maintaining brand standards


Xperts, Inc. – Richmond, VA February 2005 – May 2005

Marketing Manager

  • Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail

  • Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns

  • Managed product website and added campaign landing pages

  • Managed one marketing employee


PrecisionIR Group – Richmond, VA July 2002 – February 2005

Marketing Specialist

  • Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers

  • Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails

  • Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives

  • Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness

  • Organized annual industry tradeshow program including booth designs and promotions

  • Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage

Education


Clarkson University – Potsdam, New York May 2001

Master of Business Administration (MBA), Concentration: Marketing



Clarkson University – Potsdam, New York May 2000

Bachelor of Science (BS), Marketing & Management Information Systems


Certifications & Awards


Google, Inc. June 2011

Google Analytics Individual Qualification (IQ)



Inbound Marketing University July 2009

Certified Inbound Marketing Professional



Toastmasters International June 2007
Advanced Toastmaster Silver

Professional Memberships


Analysis Exchange 2009 – Present
Web Analytics Student – Clients: PBS, charity:water
Web Analytics Mentor – Clients: The Henry Ford

Digital Analytics Association 2012 – Present

Toastmasters International 1997 – Present
Area Governor (2005-2006), Club President (2008-2009)

Beta Gamma Sigma June 2001 – Present


Marketing Technologist

Data & Analytics

Marketing Applications Advertising Networks

Social & Mobile Platforms

Content Marketing

Web Mechanics

Software Programming

IT Operations


Specialties

Web Analytics

Digital Analytics

SEO/SEM


Inbound Marketing

Marketing Automation

Content Management

Email Marketing

Social Media

Web Development

Graphic Design

Presentation Design

Public Speaking
Tools

Google AdWords

Google Analytics

Unica NetInsight

XiTi Analyzer II

Ektron CMS

SDL Tridion CMS

Microsoft SharePoint

Salesforce.com

Silverpop Engage B2B

ExactTarget

Adobe Creative Suite 5

QuarkXPress

Microsoft Office 2010


Languages

HTML/CSS


JavaScript

ASP/PHP/Perl



SQL


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