Todd Bullivant Marketing Technologist

Experience

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  Responsible for internal IBM client communication, implementation support, data analysis, and recommendations
  
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  Create client presentations and Scorecards, add insight based on multiple data sources, and field strategic and technical questions
  
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  Follow Agile philosophy and Scrum software development methodology
  

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  Monitored, tracked and reported on electronic marketing activity and results including pap-per-click advertising and email campaigns
  
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  Maintained and troubleshot marketing technology including web analytics, content management, and email marketing systems
  
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  Ensured electronic marketing aligns with marketing goals and initiatives
  
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  Contributed to the development of overall marketing strategy and electronic strategy
  

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  Documented, implemented, and configured Google Analytics on B2B and B2C websites
  
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  Worked with agencies to test SEO/SEM campaigns, including keyword research and analysis of the results
  
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  Analyzed data from web analytics tools to create customized reports and advanced segmentation; identified action items to improve key website and campaign performance goals
  
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  Provided technical consulting and training events to internal staff regarding analytics tools and tactics
  
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  Worked with agencies and in-house developers to implement a complete redesign of the primary e-commerce and corporate websites
  
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  Researched and implemented a marketing automation system to link triggered marketing campaigns with Salesforce.com
  
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  Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
  
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  Designed internal and external PowerPoint presentations to improve engagement, while maintaining brand standards
  

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  Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
  
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  Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
  
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  Managed product website and added campaign landing pages
  
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  Managed one marketing employee
  

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  Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers
  
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  Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails
  
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  Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives
  
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  Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
  
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  Organized annual industry tradeshow program including booth designs and promotions
  
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  Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage