Tools for Online Engagementl



Download 116.49 Kb.
Date30.04.2017
Size116.49 Kb.
#16861



Tools for Online Engagementl

This is by no means the canonical list of available online engagement platforms and tools. There are far too many niche and up-and-coming options to list. The social media space by its’ very nature forever evolving. This document will give you a good idea of what is out there and available for you to use.

This list is not an ‘authorised’ collection of platforms allowed to be used in the APS. Each platform has inherent strengths and weakness and should be well understood before committing APS resources. If you find a tool which you think is better ‘fit-for-purpose’ you should build you business case around it.

If we’ve missed a tool that you think can add value to our Online Engagement, please let us know and we will consider it for the next version of this document.


Online Engagement Platforms


Twitter

Type

Microblogging Service

Founded

March 2006

Alexa Rank

10

Users

200 Million

Strengths

Easy to use

Quick setup

Large potential audience

Geared towards one-to-many conversations

Myriad of third party monitoring and management tools available

Used widely throughout the APS



Weaknesses

Large noise to information ratio,

Can be hard to build a followership



Demographics

Estimated Demographics are on Quantcast

From Wikipedia

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as "the SMS of the Internet." Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.



Website

www.twitter.com



Facebook

Type

Social Network

Founded

2004

Alexa Rank

2

Users

1.11 Billion

Strengths

By far the largest social network

Used widely in APS for promoting graduate programs

Used very successfully by Queensland Police

Good sharing and broadcast tools



Weaknesses

Dependent on discovery

Platform is based on personal ‘social graph’ and connecting on a professional level can be difficult

Continuity on account can be difficult due to Page management structure


Demographics

Estimated Demographics are on Quantcast

From Wikipedia

Facebook is an online social networking service, whose name stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. It was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. Facebook now allows any users who declare themselves to be at least 13 years old to become registered users of the site.

Website

www.facebook.com



Reddit

Type

Discover, News Aggregator & Entertainment

Founded

June 2005

Alexa Rank

117

Users

43 Million

Strengths

Strong Discovery Culture

Lots of speciality and niche ‘subreddits’



Weaknesses

Anonymous nature of comments encourages trolling

Large amounts of inappropriate content

Very difficult to reach a large audience


Demographics

Estimated Demographics on Quantcast

From Wikipedia

Reddit, is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the site's pages and front page. Reddit is based in San Francisco, California.

Reddit was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, Reddit was split from Condé Nast, and now operates as a subsidiary of Condé Nast's parent company, Advance Publications



Website

www.reddit.com



Tumblr

Type

Microblogging & Sharing Service

Founded

February 2007

Alexa Rank

32

Users

As of April 13, 2013, Tumblr has over 102 million blogs.

Strengths

Young Audience

Strong sharing culture



Weaknesses

An overabundance of inappropriate content

Limited control over content

Reaching a large audience can be challenging


Demographics

Estimated Demographics on Quantcast

From Wikipedia

Tumblr, is a microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.

Website

www.tumblr.com



Pinterest

Type

Scrapbooking Service

Founded

March 2010

Alexa Rank

34

Users

[January 2012] 11.7 Million Uniques

Strengths

Strong Sharing Culture

Pinterest has a stated that they strive to keep their community positive and respectful

Higher than internet average CTR (click through rate)


Weaknesses

Limited usefulness for Online Engagment for the APS

Demographics

Demographics on Pinterest

From Wikipedia

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors

Website

www.pinterest.com



LinkedIn

Type

Professional Social Networking

Founded

2003

Alexa Rank

14

Users

225 Million

Strengths

Professional and mature audience

Professional nature of network discourages ‘trolling’ behaviour



Weaknesses

Premium options are not available for free

Demographics

Estimated Demographics on Quantcast

From Wikipedia

LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,it is mainly used for professional networking. As of January 2013[update], LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.

The site is available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, and Malay.Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace.LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".



Website

www.linkedIn.com



Google+

Type

Social Network / Social Layer

Founded

2011

Alexa Rank

N/a

Users

500 Million (235Mn Active)

Strengths

Using circles it’s possible to compartmentalise personal & professional under one account

Google+ is fully integrated into the full Google experience

Google ‘Hangout’ video conferencing

Data Liberation; Google give you the ability to save data



Weaknesses

Google+ users only spend a minimum amount of times looking at Google+ Pages / Profiles (3.5 minutes monthly vs 7.5 hours on Facebook).

Demographics

An infographic is available here

From Wikipedia

Google+ is a multilingual social networking and identity service owned and operated by Google Inc. It is the second largest social networking site in the world, having surpassed Twitter in January 2013.As of December 2012, it has a total of 500 million registered users, of whom 235 million are active in a given month.Google has described Google+ as a "social layer" that enhances many of its online properties, unlike conventional social networks generally accessed through a single website.

Website

plus.google.com


From Finance’s Online Services Branch


govdex

Type

Controlled collaboration platform

Cost

Free [at May, 2013]

Platforms

Online [based on Confluence]

Description

The govdex service provides an online communications platform that supports an access controlled collaboration environment for government agencies and their stakeholders. It is managed by the Department of Finance and Deregulation (Finance).

Features

Secure: govdex is accredited to hold documents up to (and including) the security classification level of UNCLASSIFIED with a Dissemination Limiting Marker (DLM) of For-Official-Use-Only (FOUO) or SENSITIVE.

Document and information sharing: documents and/or information can be uploaded and shared in their original formats within the community.

Collaborative authoring: community members can add, edit and remove text within a document or provide feedback in a forum.

Project, task and issues tracker: keeps track of projects, tasks, and issues.

Event planning: the calendar function enables key dates to be listed with details of requirements, locations and contacts.

Update alerts: community members can opt to receive daily emails providing summaries of any updates made to the community

Benefits

Quick: a govdex community can be provisioned for an agency within 5 working days of the receipt of a completed application.

Simple: templates and guides are available to help agencies customise and utilise their communities.

Cost effective: communities are provided at no cost to the agency

Website

www.govdex.gov.au

govspace

Type

Blogging Platform

Cost

From $4,500 Per Annum [at May. 2013]

Platforms

Online [based on WordPress]

Description

The govspace online communications platform hosts public blogs and websites on behalf of Australian Government agencies. The service is managed by the Department of Finance and Deregulation (Finance).

The service was introduced in April 2010, and by March 2013, 38 agencies have taken advantage of the service publishing a total of 56 live blogs and websites on a wide range of issues from policy to community engagement.

Examples of the use of govspace are available at govspace.gov.au/directory.


Features

The govspace platform makes it easier for Australian Government agencies to create blogs and websites, to enhance the ability for individuals to contribute to government discussions and forums.

Govspace uses WordPress software and is housed on fast, reliable and secure infrastructure.

By using govspace agencies are able to concentrate on content and online engagement rather than infrastructure-related issues.

Agencies can use govspace to establish their own ‘space’ to host a blog, website or combine the features of both, for example a website with commenting functionality.



Benefits

Quick: a streamlined engagement process means a govspace site can be provisioned for an agency within five days of the receipt of a completed MOU.

Simple: themes, templates and guides are available to help agencies customise and utilise their space.

Cost effective: Engagement capability using a .govspace.gov.au domain is provided from $4,500 per annum.

Website

www.govspace.gov.au

Social Media Management Tools


Tweetdeck

Type

Twitter Management Dashboard

Cost

Free

Platforms

Online & Desktop Versions

Description

For twitter power users, allowing you to more effectively monitor and interact with twitter.

Using a column layout to relay tweets in real-time. Based on different parameters including keywords, hashtags or lists a user can effectively monitor multiple information streams concurrently.



Features

Ability to schedule tweets

View and control multiple accounts

Monitor multiple keywords and lists in real time

Unified login across multiple platforms



Benefits

The cross platform nature of the platform makes it very handy for use ‘on-the-go’ and the unified login allows you to have your setup accessible from any computer or most internet enabled devices.

Ability to track keywords or set up lists allows you to easily monitor everything from specific keywords (or hashtags) to the people in your organisation.

Scheduling tweets gives you the ability to better co-ordinate the release of information across multiple sources.

Free of charge it’s one of the most powerful apps available in this category.



Website

www.tweetdeck.com



Hootsuite

Type

Social Media Dashboard

Cost

Free [Basic Service], Pro [~12$ a Month], Enterprise [Costs vary]

Platforms

Online / Mobile Platforms [iPhone, Android & iPad]

Description [From Wikipedia]

HootSuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress and Mixi.

Additional integrations are available via HootSuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.



Features

Control Multiple Social Networks

Ability to create custom reports and analytics

Ability to create teams to manage your online presence

HootSuite has a lot of features to recommend it which are based described on their website [hootsuite.com/features] and for Enterprise [enterprise.hootsuite.com/features].



Benefits

Hootsuite is a very comprehensive dashboard for Social Media engagement. At an enterprise level the tool it can be to manage conversation across multiple platforms, team members and locations.

You can find a list of HootSuite case studies on their website at blog.hootsuite.com/category/resources/case-study-resources/



Website

www.hootsuite.com | enterprise.hootsuite.com


Other Social Media Management Tools


  • Crowd Booster


Analytics Tools


Google Analytics

Cost

Free [Basic Service]

Platforms

Online

Description [From Wikipedia]

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.

The basic service is free of charge and a premium version is available for a fee.

GA can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.


Website

www.google.com/analytics


Analysis Tools




ESA

Type

For early detection and monitoring of emergency situations discussed on Twitter

Cost

Membership of the CSIRO Adopters group is $40,000 for 12 monthshttp://www.csiro.au/Outcomes/ICT-and-Services/Adopters-Group-Social-Media/Adopters-Group-Details.aspx - For details speak with Ronald Jones, 02 6216 7089, ron.jones@csiro.au

Platforms

Web based

Description

Our Emergency Situation Awareness (ESA) software detects unusual behaviour in the Twitter stream and quickly alerts the user when an event is being mentioned on Twitter. ESA also stores tweets and allows post-event analyses.

The potential applications of social media information for disaster managers include providing:



  • evidence of pre-incident activity

  • near real-time notice of an incident occurring

  • first-hand reports of incident impacts

  • gauging community response to an emergency warning

Features

  • detect unexpected or unusual incidents, possibly ahead of other communications

  • condense and summarise messages about an incident maintaining awareness of aggregated content without having to read individual messages

  • classify and review high-value messages during an incident (e.g. messages describing infrastructure damage or cries for help); understand the impact of an incident on people and infrastructure

  • identify, track, and manage issues within an incident as they arise, develop, and conclude; pro-actively identify and manage issues that may last for hours, days or weeks

  • perform analysis of incidents by exploring social media content from before, during, and after an incident.

Benefits

         Timely situation awareness for disaster managers and emergency response agencies

         Information is location specific and unusual activity above background levels is detected

         Customer support through adopters group


Website

http://www.csiro.au/Outcomes/ICT-and-Services/emergency-situation-awareness.aspx

 

Vizie

Type

For customer engagement and monitoring of discussions relating to key words of your choice

Cost

Membership of the CSIRO Adopters group is $40,000 for 12 monthshttp://www.csiro.au/Outcomes/ICT-and-Services/Adopters-Group-Social-Media/Adopters-Group-Details.aspx -  For details speak with Ronald Jones, 02 6216 7089, ron.jones@csiro.au

Platforms

Web based

Description

The software, based on CSIRO research in natural language processing analyses content from online platforms grouping the content in issues or discussion topics. 

Vizie sorts the social media posts, which helps identify 'hot topics' which are being discussed more often at a particular time.



Features

         Visual interface: A river graph represents the retrieved posts in a simple overview so that staff can instantly see the 'hot topics' and how they are changing over time.

         Tracking back to original posts: It also allows them to isolate the original post in order to discover its context.

         Reporting: Vizie allows staff to prioritise posts, identifying which posts most need follow up comments to prevent the spread of misinformation.


Benefits

High level, structured overview of online discussions, supporting teams to monitor social media for an organisation.  Move quickly between overview to individual messages to engage effectively.

Website

http://www.csiro.au/Outcomes/ICT-and-Services/Social-media-monitoring.aspx


Other Analysis Tools


  • Palantir [www.palantir.com]

  • Social Flow [www.socialflow.com]

  • Leximancer [www.leximancer.com]

Miscellaneous Tools


Old Reader

Type

RSS Reader [What is RSS?]

Cost

Free

Platforms

Online

Description

The Old Reader is an online RSS aggregator which allows you to read collected ‘feeds’ from several website (or any RSS sources such as comments) in one location. It utilises much of the functionality and feel of the original Google Reader.

The strength of collecting RSS feeds in one location is the ability to essentially create a stream of news specifically of interest to you by selectively aggregating sources.



Website

www.theoldreader.com



Survey Monkey

Type

Survey Manager

Cost

Free, Select [$228 per annum], Gold [$300 per annum], Platinum [$780 per annum] as at 14 May 2013

Platforms

Online

Description

On online survey tool which allows you to quickly create and publish surveys.

Website

www.surveymonkey.com



MailChimp

Type

Newsletter List Manager

Cost

mailchimp.com/pricing

Platforms

Online

Description

Mailchimp is a mailing list manager, providing a platform to help create, manage and send your email campaigns. It also allows you to track your email rates and provides reports on how well the campaign did.

Website

www.mailchimp.com





Download 116.49 Kb.

Share with your friends:




The database is protected by copyright ©ininet.org 2024
send message

    Main page