TV Journalism & Programme Formats23Be Objective and FairHard-news stories are not the place to for opinion-spewing. Even if you have strong feelings about the issue you're covering, you need to learn to set those feelings aside and become a dispassionate observer.
Remember, a news story isn't about what YOU think - it's about what your sources have to say.
Craft a Great LeadSo you've done your reporting and are ready to write. But the most interesting story in the world isn't worth much if no one reads it, and if you don't write
a knock- their-socks-off lead, chances are no one will give your story a second glance. To craft a great lead, think about what makes your story unique, and what you find interesting about it. Then find away to convey that interest to your readers.
After the Lead, Structure the Rest of the StoryCrafting a great lead is important, but you still have to write the rest of the story.
News writing is based on the idea of conveying as
much information as possible,
as quickly and efficiently as possible. The inverted pyramid format means you put the most important information at the top of your story, the least important at the bottom.
Attribute the Information You Get From SourcesIt's important in news stories to be absolutely clear about where the information comes from. Attributing the information in your
story makes it more credible, and builds trust with your readers. Whenever possible, use on-the-record attribution.
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