U. P. Technical university for the partial fulfillment of the degree of mba



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Postpaid

Airtel Postpaid allows you to choose from a variety of affordable talk plans, convenient payment options and host of rich features. So get set to enjoy a world of limitless possibilities!



Reference Tarif Packages (RTP)
On time charges

Activation Charges

Rs. 250

Membership Fee

Rs. 250

Security Deposit

NA

Monthly Charges (Fixed)

Rs. 524

Bill plan Charge

Rs. 444

Monthly Rental

Rs. 150

Clip

NA

Monthly Charges (Optional)

Clip

Rs. 99




Airtel

GSM / CDMA (10 Digit)

Landline / WLL
Local Rates

Rs. 1.99

Rs 1.99

Rs 1.99

STD RATES




50 – 200 Km




200 – 500 Km




500 + Km



ISD

USA, Canda, Europe (Fixed Line), Austalia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, new Zealand

Rs. 7.20

Gulf, Europe (Mobile), SAARC Countries, Africa & Rest of the world

Rs 9.99

Cuba, Sao tome & Principle, Guinea Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Island, Tuvalu, Tokelau, Norfolk Island, Sakhalin

Rs. 40.00

SMS


Local

Rs. 1.00

National

Rs. 2.00

International

Rs. 5.00

Value Added Services (Rs.)

Rs. 3.00



Airtel One Standard 150
One Time Charges

Activation Charges

Rs 250

Membership Fee

Rs 250 (Converts into security after 24 months)

Security Deposit

NA

Monthly Charges (Fixed)

Rs. 150

Bill Plan Charge

Rs. 50

Monthly Rental

Rs. 150

Clip

NA

Monthly Charges (Optional)

Clip

Rs. 50

Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin



SMS

Local

Rs 1.00

National

Rs 2.00

Intentional

Rs. 5.00

VAS

Rs. 3.00




  • This Bill Plan is also available under Advance Rental of Rs. 799 for 2 years.

Local Pack


Airtel to other local mobiles (non Airtel) At Rs 1 / min

  • Monthly rental Rs 25 per months/-

  • STD Pack

Airtel to other mobiles (non Airtel) & fixed lines nos. at Rs 2 / min.

  • Monthly rental Rs 75 per month/-

  • Special offer for Airtel Telephone service customers for availing Airtel Mobile services

If you already have Airtel Telephone service, you can buy a new Airtel Mobile connection under Airtel One Standard 150 Plan.
Benefits:

  • Non security deposit.

  • No membership / activation fee

  • Enjoy calls to your Airtel fixed line no. at just 50 P / min.

  • Monthly rent of Rs 25 for reduced call rates to your Airtel fixed line has been waived off for 1 year.

For details, call us 516-12345



Advance Rental benefits (1year scheme)

Pay an advance rent of Rs 499 and enjoy Airtel One Standard 150 plan at Zero monthly rental for one year.



Advance rental of Rs 499 gives you a rental discount of Rs 150 every month for the next 2 months. All other options and charges are as per the existing Airtel One Standard 150 Plan.

Airtel one Standard 299
One time charges

Activation Charges

Rs 250

Membership Fee

Rs 250 (Converts into security after 24 months)

Security Deposit

NA

Monthly Charges (Fixed)

Rs 299

Bill Plan Charge

Rs. 150

Monthly Rental

Rs. 299

Clip

NA

Monthly Charges (Optional)

Clip

Rs. 50




Airtel

GSM / CDMA (10 Digit)

Landline / WLL
Local Rates

Re. 1.00

Rs. 1.00

Rs. 1.00
STD RATES

50-200Km

Rs. 2.00

Rs. 2.40

Rs. 2.40

200 – 500 Km

Rs. 2.00

Rs. 2.40

Rs. 2.40

500 + Km

Rs. 2.00

Rs. 2.40

Rs. 2.40
ISD

USA, Canda, Europe (Fixed Line), Austalia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, new Zealand

Rs. 7.20







Gulf, Europe (Mobile), SAARC Countries, Africa & Rest of the world

Rs 9.99







Cuba, Sao tome & Principle, Guinea Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Island, Tuvalu, Tokelau, Norfolk Island, Sakhalin

Rs. 40.00






SMS

Local

Rs. 1.00







National

Rs. 2.00







International

Rs. 5.00







Value Added Services (Rs.)

Rs. 3.00







You also enjoy 25 FREE local mobile to mobile SMS



Senior Citizen Plan



One Time Charges

Activation Charges

Rs. 250

Membership Fee

Rs. 250 (Concerts into security deposit after 24 months)

Security Deposit

NA

Monthly Charges (Fixed)

Rs. 150

Bill Plan Charge

Rs. 51

Monthly Rental


Rs. 99

Clip

NA

Cuba, Sao Tome & Principle, Guinea Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin



SMS

Local

Rs. 1.50


National

Rs. 2.00

International

Rs. 5.00

VAS

Rs. 3.00

With Senior Citizen Plan


You can take 3 Friends and Family numbers:


  • Airtel to Airtel (1local no.) – Rs. 0.5 / min.

  • Airtel to Airtel (1 STD no.) – Rs 1.5 / min

  • ISD calls to US / Canada / South East Asia / Australia / New Zealand) – Rs. 9.99 / min

You also get FREE alert subscription worth Rs 30 / alert or 3 months on:




  • News

  • Astrology

  • Health Tips

The SMS charges as applicable is per 160 Characters.




PROMOTIONAL STRATEGY

Airtel to “Touch Tomorrow” with a new brand vision


The Bharti Mobile promoted AirTel cellular service will go in for repositioning of its brand image. The new brand ethos is portrayed in two distinct fashions - the tag line "Touch Tomorrow", which underscores the leading theme for the new brand vision, followed by "The Good Life", which underscores a more caring, more customer centric organization. Aimed at re-engineering its image as just simply a cellular service provider to an all out information communications services provider, Touch Tomorrow is meant to embrace the new generation of mobile communication services and the changing scope of customer needs and aspirations that come along with it

The new communication is about a new dimension in the cellular category that goes beyond the Internet, SMS, roaming, IVRS, etc but which engulfs the whole gamut of wireless digital broadband services that will constitute tomorrows cellular services. The new campaign is in two phases - the first of which will communicate overall brand philosophy and the second products and services. According to Mr. Jagdish Kini, Chief Operating Officer, Bharti Mobile Limited, Karnataka "We are adopting a new brand- platform - Touch Tomorrow - not only to reflect our corporate ethos but also business strategy".

The new identity will have the logo in Red, Black and White colours along with lower case typography to convey warmth. AirTel will incorporate the latest branding in all of its communication and will soon be going in for an enhanced promotional drive to establish the brand's presence.

Life time Plan

PRE-PAID card users need not worry anymore about recharging their coupons every month. Company has launched a plan that allows users to take a pre-paid connection with lifetime validity for a one time payment of Rs. 999. Subscribers availing themselves of this scheme will also get full talk time for the recharge coupon they purchase and also have the option to buy Taiwanese manufactured Bird mobile handsets for as low as Rs. 1,399.

The move is aimed at stopping the churn in the pre-paid subscriber base. Once a subscriber takes this plan, he will always be an Airtel subscriber whether the mobile is being used or not.

MARKET SITUATION
At the time of launch

The first mover in the market was Airtel which launched its services in Delhi in Aug 1995 (Informal launch). Essar Cellphone followed by launching its services informally in Oct 95. At this point of time, the market was at a nascent stage, awareness level was low and both operators independently tried to spread awareness and educate the people

Once the networks were commercially launched, it became a number game with a multitude of schemes being offered to woo customers Initially the cellphone was perceived as a status symbol and utility took a back seat The target segment in Delhi were corporate and the high income group. The average capacity installed was for 1.5 lakh subscribers. This coupled with the steep license fee paid to DOT put pressure on the operators to break-even by rapidly expanding their markets. In the first two years, this led to a number of schemes being offered and prices crashing.

COMPETITIVE SITUATION

Airtel launched its services before Essar and skimmed the market picking up the bulk of the high usage premium clients. This is a very competitive industry with the two companies differentiating either on value-added services or price. Airtel is perceived as the high quality provider and has a premium image. Essar, on the other hand, is perceived as the lower end service provider. Airtel positions itself as the market leader on the basis of the number of subscribers. Essar is trying to counter this by emphasising on the reach of its network and the quality of its service. However, Essar is somewhat not been very successful largely due to the inconsistency in advertising

To promote themselves, both the players have been dependent on tactical advertising However, they have restrained from using comparative advertising Hoardings have been a very popular medium for carrying the advertisements Airtel has also been advertising on television using the Bharti Telecom name.

SALES DEPARTMENT AND STRATEGY

A. Major Accounts (Direct Channel)


  • Handles corporate (named and famed) accounts

  • Forecasting of sales

  • Mapping the accounts

  • Providing after sales support to the subscribers.

  • Maintaining call reports for records.

  • Providing Feedback to the marketing department regarding the requirement of the market.

B. IDC (indirect Channel)

  • Handling distribution

  • Maintaining records and level check of the channel partner

  • Liaisoning between the channel partner and the company.

  • Target achievement

  • Training the executives of the channel

C. Distribution Support

  1. Logistics

    • Monitor handset and SIM card requirements of channel partners and co-ordinate with stores

    • Settle areas of concerns such as incentive claims of channel partners

2. Rental

  • Provide cellular services (SIM cards) on rent.

  • Provide cellular phones on rent

  • Useful for people visiting Delhi for a short interval.

3 Telesales


  • Call customers and generate sales lead.

  • Follow up with the customers, if they need any assistance

  • Pass on the sales lead to the channel department.



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