Unit Nine Outline, 2014-15 School Year Unit 9: Ticket Promotion & Sales



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Sports & Entertainment Marketing



Unit Nine Outline, 2014-15 School Year
Unit 9:

Ticket Promotion & Sales



Unit nine begins to explore the roots of sports and entertainment business by providing students with an understanding of the ticketing process. Ticketing, as a function of sports and entertainment marketing, has evolved into a complex process and proves to be one of the most important components of the SEM marketing mix. This unit will cover the way tickets are sold and marketed, and the importance this revenue stream has on an organization’s financial viability.



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