Business model Share Share Learn Learn Int eg rate and analyze bData flow Acquire More engaged patients Digital decision- making Personalized health care indicate they are comfortable contacting their physician digitally would use some form of tech to interact with care providers have used personal activity trackers to track health- or exercise-related data in the past 12 months >50% 56% 27% Int eg rate and analyze Integrate and analyze More accessible information Clin ica land r ea l-w or ld data Sensor and analytic data Consumers expect a modernized physician-patient interaction and are already comfortable utilizing digital technologies in health. “ Source: EY Future of Health Survey 2018
TREND 5 Therapeutic focus and the adoption of specialized business models will position companies to outperform 18
