V8 July, 2016 Hotel Partnerships Offer Brief

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V8 July, 2016

Hotel Partnerships Offer Brief

Dear Partner,

This offer brief will be used by Avios Group Ltd to submit to the applicable schemes to facilitate the promotion of your offer, developing the copy and creative. We appreciate your help in completing all information fully.

Please return the form to james.makin@avios.com

  • Offer brief to be returned to AGL fully completed after two weeks of receiving form.

  • BA/ATRP will need all offers submitted a minimum of 10 weeks before the deployment date of the email.

  • BA/ATRP will share hub copy for approval prior to the campaign deployment date

  • Initial results of the email will follow after the email has deployed.

  • Please advise in your email reply when and what results you will be able to provide to support the campaign wash-up and analysis.

Hotel Partner Name:

Hotel partner name to be referred to within marketing communications:

Atlantis The Palm, Dubai

Key contact Details:




Steven Powell

Brand & Partnerships Manager

+971 4 426 0326


Additional Contact Details:




Liam Findlay

VP, Marketing

+971 4 426 0327


Submission Date:

27th July 2017

Offer Headline:

Up to 25% off stays in Atlantis The Palm, Dubai and earn up to quadruple Avios

Details of the offer:

Please specify;

  • Eligible rates

15% off Deluxe Rooms and Imperial Club Rooms plus Triple Avios for every 1 USD spent on accommodation
25% off Suites and Quadruple Avios for every 1 USD spent on accommodation

  • Minimum length of stay required


  • Other applicable restrictions


Yes, as listed above under ‘Eligible rates’.

Offer Validity:

Booking Period

Start: 01-October-17 End: 18-January-2018

Stay Validity

Start: 14-October-17 End: 27-July-2018

Scheme Participation & Exclusivity:

Which scheme is the offer applicable to;



Is the offer exclusive to the applicable schemes?



Participating Properties;

Are all properties participating in this offer?



For copy purposes please can you advise the total amount of properties included in the offer and the brands which are included if it is not all

Total number of hotels participating: 1
Brands; Atlantis, The Palm

Regions; Dubai, United Arab Emirates

If not all hotels are participating please can you provide a full list of participating hotels, including the hotel location codes, in an separate document so that we can provide this to our technical team for the technical set-up.

Mechanics of the Offer
Please specify the call to action and customer journey;

15% off Deluxe and Imperial Club rooms and earn triple Avios

25% off Suites and earn quadruple Avios
Make your next holiday one to remember. As a British Airways Executive Club member, you can enjoy up to 25% off your stay and earn Avios, as well as take advantage of amazing benefits when you stay with us. Book now at https://www.atlantisthepalm.com/special-offers/ba-executive-club

Register to Hotel Loyalty Programme?


Book using a booking code/rate?


Book via a specified splash page?


Partner Splash Page:

Due to the Offers Hub within BA having limited space, all offers require a partner splash page to provide further information and direct members to the booking journey.

Please advise the offer URL:


Date when the page will be available for review:
Note; we request 5 working days prior to the campaign live date to review the splash page.

20th September 2017

Do you require scheme logos to host on your splash page?



Campaign Images:

Images are requested to be:

  • Landscape

  • High Resolution

  • .jpeg format

Please provide 3 images that can be used within the campaign creative, detailing the full name of the Hotel, Brand and Location.

Images of Atlantis The Palm, Dubai
Image 1: http://brandatlantis.com/assets/resort_landscape_25_01_2016_533

Are there any restrictions, expiry dates around the use of the images?


Campaign Objectives & Measures of Success:

Please highlight your objectives and measures of success you have for this promotion.

  • To drive hotel bookings for Atlantis, The Palm

  • Increase awareness of Atlantis brand to BA Avios members

  • Objective: 1,000 room nights

Terms and Conditions

Please complete the highlighted sections of the T&C’s for this offer:

BA standard T&Cs – not to be modified by partners

  • This promotion is only open to Eligible Participants. An Eligible Participant is a person aged 18 or over and is a British Airways Executive Club (“BAEC”) Member (membership terms and conditions apply).

  • By taking part in this promotion, Eligible Participants confirm that they accept these Terms and Conditions.

  • To be eligible for this promotion, members must select British Airways Executive Club Avios as their earning preference and book using the unique offer booking link www.atlantisthepalm.com/special-offers/ba-executive-club when making the necessary advanced reservation.

  • All Atlantis, The Palm terms and conditions apply. See full terms and conditions on https://www.atlantisthepalm.com/special-offers/ba-executive-club

  • Offer available for new bookings made between 1 October 2017 and 18 January 2018 (“Booking period”) for stays from 14 October 2017 until 27 July 2018 (“Promotional Period”) at Atlantis The Palm, Dubai (“Participating Properties”) only. Black-out dates will apply: 21 October – 26 November 2017, 20 December 2017 – 06 January 2018, 10 – 24 February 2018, 24 March – 07 April 2018.

  • Eligible bookings for Deluxe and Imperial Club rooms qualify for a 15% discount off the standard daily rate and triple Avios, while eligible bookings for Suites at qualify for a 25% discount off the standard daily rate and quadruple Avios at Atlantis, The Palm, Dubai.

  • Triple Avios is applicable for stays booked and completed in a Deluxe or Imperial Club room, or Quadruple Avios is applicable for stays booked and completed in a Suite at Atlantis The Palm, Dubai using the unique booking link for this promotional offer: https://www.atlantisthepalm.com/special-offers/ba-executive-club . A stay is defined as consecutive nights spent at the same Participating Property, i.e. from check-in to check-out irrespective of the length of stay.

  • Offer may be applied to one standard guest room per stay, Eligible Participant, based on double occupancy during the Promotional Period. There is no maximum on the number of stays per Eligible Participant during the Promotional Period.

  • Offer is subject to availability; advanced reservation is required. BAEC membership number must be quoted at the time of booking.

  • Reservations can be made by telephone +971 4 426 1000, by email at reservations@atlantisthepalm.com or online at https://www.atlantisthepalm.com/special-offers/ba-executive-club.

  • Bookings need to be guaranteed by credit card.

  • Bonus Avios is non-redeemable for cash.

  • Bonus Avios is issued subject to BAEC Terms and Conditions http://www.britishairways.com/travel/ec-terms-and-conditions/public/en_gb

  • Bonus Avios per stay will be credited to the Eligible Participant’s BAEC account within 4-6 weeks of the stay

  • This offer is non-transferable and cannot be used in conjunction with any other British Airways or Atlantis The Palm, Dubai offer or promotion.

  • The promoters reserve the right to withdraw the promotion or amend these terms and conditions without prior notice at any time, for whatever reason, and without any liability to customers for doing so.

  • By taking part in this promotion, participants agree to the personal data they supply being used by the promoter or its agents or subcontractors to administer this promotion, who will only use the information provided for the purpose of administering the promotion.

  • Promotional materials form part of these terms and conditions. This promotion shall be governed by the laws of England & Wales and the exclusive jurisdiction of the English Courts.

  • This promotion is provided by Atlantis The Palm, Dubai and having its registered office at Atlantis, The Palm, Crescent Road, Palm Island, PO Box 211222, Dubai, United Arab Emirates, also known as Atlantis The Palm Limited, and British Airways Plc having its registered office at Waterside, PO Box 365, Harmondsworth, UB7 0GB (Registered No. 1777777 England). For full Atlantis The Palm, Dubai terms and conditions visit https://www.atlantisthepalm.com/special-offers/ba-executive-club

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