Visualizing design history: an analytical approach


Reconfiguring: The simultaneity and complexity of graphic design history



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3 Reconfiguring: The simultaneity and complexity of graphic design history

Henry Beck produced his first London Underground Map sketch in 1931(Figure 4). The distances between stations are arranged at more or less uniform intervals, a strategy more typically employed in the representation of time, rather than space. “Connections”, as Beck observed, “were the things.”16 The London Underground map is commonly held up, by designers and cartographers, as possessing a visual logic and clarity that makes it easy to interpret and comprehend. We can form a new understanding of this map, using it as a conceptual metaphor, to elucidate a timeline of graphic design history. Basically, this visual form of information design can be seen as a diagram, map, chart or guide. Whatever it is named, however, the primary issue is to substitute connections and relationships under the sequence and time flow of a linear timeline.



Figure 4 Harry Beck, The first card folder of the London underground Map, in Garland, Ken, Mr. Beck's Underground Map, Harrow Weald, Capital Transport, 1994, p. 20
This conceptual development ends up with the basic concept of the London Underground Map. Proper classification of the large number of data included in graphic design history becomes the essential task. All the entries used in this final prototype came from the data mentioned earlier in this paper. Being aware of the timeline as a historical representation, time consciousness was the basis of this design so it could represent diverse relationships between individual historical sequences, as well as meeting people’s expectations of time, thus expanding the simple linear concept (Figure 5).



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