W850c series product information document product announce date: ces 2015 Product on shelf date



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W850C Series - PRODUCT INFORMATION DOCUMENT

Product announce date: CES 2015

Product on shelf date:


MODELS (FAMILY)

KDL-75W850C

KDL-65W850C


TV PREFERRED NAME(S)

Sony® Premium LED HDTV


ALTERNATE NAME(S)

Sony® Premium HD TV

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS
Sony® 75” class (74.5” diag) Premium HDTV
Sony® 65” class (64.5” diag) Premium HDTV
ADVERTISING COPY

HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
CATEGORY & PRODUCT HEADLINE







10 words





25 words




50 words




SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS)

HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
1

Extraordinary clarity with X-Reality™ PRO enhancement
2

Bright LED with vivid color in a slim aluminum finish
3

Android TV with Google Cast, voice search & Play Store apps1,2
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Stream PS3® games directly to your TV3
5
Precise motion clarity with Motionflow™ XR 960
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RETAIL EXPERIENCE BULLETS (55 CHARACTERS MAX)-UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS.
MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS)
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KEY FEATURE COPY
CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.

FEATURE

(35 CHARACTER MAX)

MARKETING DESCRIPTION

AND SUPPORTING BULLETS

  1. ARACTERS MAX)




Key Feature Image






1.

Extraordinary clarity and color
X-Reality™ PRO



W850C

Suddenly, everything looks better. All of your existing sports, TV shows and movies are upscaled to super clear quality. Even YouTube® clips and smartphone videos are enhanced with stunning results. The X-Reality™ PRO picture engine analyzes and processes every image to refine color, clarity and contrast for a beautifully natural picture.
2.

Sony Android TV
Smarter TV – Android TV summary (CES)



W850C

The things you love doing on your tablet or smartphone can now be enjoyed on your TV. Log in to your Google ID to access a huge collection of apps, games and content from Google Play1,2.

Use your smartphone or tablet to cast your favorite entertainment apps using Google Cast, or search using the voice enabled search available for Android TV.




3.

Stream PS3® games directly to your TV3
Smarter TV - PlayStation Now

c:\users\1000087711\appdata\local\microsoft\windows\temporary internet files\content.word\playstationnow_keyartwork.jpg

(Update to correct product image)



W850C

Bring the immersive world of PlayStation® directly to your TV with PlayStation™ Now. Play select PlayStation® 3 games like you stream TV shows and movies – streamed directly to your TV. Connect a DUALSHOCK® 4 controller to your TV and choose from a variety of game rental periods3.






ADDITIONAL RESOURCES:


SONY RELATED TECHNOLOGY LOGOS:


PARTNER LOGOS:

LEGAL AND FOOTNOTES
MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES


FOOTNOTES


  1. Broadband speed of at least 2.5 Mbps recommended for SD services, 10 Mbps for HD streaming. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, and the operating system and software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

  2. Requires compatible devices connected to the same network. Google Cast requires mobile devices with Android 2.3 or higher, or iOS 6.0 or higher and Chromecast application. Google Play using Android TV Remote Control application requires Android 4.0 or higher; not available for iOS. Voice Search is available using the included remote control, Android TV Remote Control application with Android 4.0 or higher, or using Sony’s TV SideView application available for Android 4.0.3 or higher or iOS 7.0 or higher.

  3. PlayStation™ Now service requires DUALSHOCK®4 controller, sold separately, and 5Mbps Internet connection (5-12 Mbps recommended for the best quality experience). Additional purchases and registration required; service not available in all areas. See us.playstation.com/PlayStationNow for details.


© 2015 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
TRADEMARKS
Sony, BRAVIA, X-Reality, Motionflow, and the Sony logo are trademarks of Sony Corporation. PlayStation is a trademark of Sony Computer Entertainment Inc. registered in the U.S. and other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.


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