WELD Atlantis is a Dual Degree Business/Technology program where you earn a European Bachelors degree after 3 years of college and an American Bachelors degree after 4 years. European students have an option of completing either a BS in a Business area at Western Illinois University in Macomb, or a BA in Information Technology at DePaul University in Chicago.
Why should you choose a Bachelors of Arts in Information Technology at DePaul University?
An Information Technology degree will complement your Linkoping or ECE business degree providing you with the cutting edge skill set world class employers are looking for. Internet technology provides the underlying pathways for distributing information and facilitating commerce. Skills in the use of technology supported information systems will differentiate workers in the generation ahead and serve as a catalyst for advancement.
How will an Information Technology degree complement my studies in International Marketing?
All facets of marketing are actively moving toward incorporation of information technologies. Lets explore this using a traditional marketing model:
Product. Product design, in a great many fields, takes place today using CAD (computer-aided design) software following web-supported marketing research. Production design employs CASE (computer-aided systems engineering) software, workflow software, and SCM (supply channel management) software.
Pricing. CRM (Customer Relationship Management) software and techniques are making it possible to market products to individual customers. Retail chains have been experimenting with personalized pricing (both discounts and markups) to shape consumer purchasing behaviors. Famous case studies of IT use to model pricing include Pricline.Com’s implementation of a name-your-price online purchasing model, and eBay’s use of IT to support Peer to Peer online auctioning.
Promotion. Advertising is moving to the web, and mobile devices as IT enables focused narrow-casting rather than more expensive broadcasting of ads. Experiments have begun on Second Life toward virtual advertising. Grocery store loyalty discount cards enable focused individual marketing.
Placement. New distribution channels are emerging. Computer-based SCM and radio frequency identification (RFID) tags enable more effective warehousing and distribution of product.
It is already – today – impossible to be an effective marketer without deep knowledge of the acronyms used above. Your marketing training has not presented you with the skill set to interact with the technologists who will design and support these technology-based marketing tools. The IT degree at DePaul will.
How will an Information Technology degree complement my studies in International finance? Can I handle the technology classes at DePaul?
The classes we will place you in at DePaul are designed for beginning technologists. There is no specific IT knowledge anticipated in the non-prerequisite courses you will take. While we make more sophisticated computer programming courses available to you, they are purely optional – not courses we expect you to take unless you have a particular interest in that technology.
What will employers think of this combination of degrees?
You will bring a combination of skills to the job market that may be unique.
You will hold a Bachelors Degree in Business with a concentration in either International Marketing or International Finance awarded from one of the top business schools in Sweden.1
You will hold a technology degree from a leading College of Information Technology in the Midwest United States.
You will have demonstrated your ability to apply your technology skills to your particular business concentration.
You will have demonstrated multi-lingual capabilities by completing two college degrees in different primary languages.
You will have demonstrated knowledge and experience functioning in different national cultures.
You will have developed friends and business contacts in three nations.
You will have demonstrated intellectual competency and personal perseverance by completing an undergraduate thesis.
You will have demonstrated appreciation and concern for those less fortunate by completing a community-based business/technology project.
Potential employers are going to be very excited to talk with you. Your opportunities – and your vision of your own possibilities – will have increased by an order of magnitude.
What can I expect from living in Chicago for a year?
Chicago is a world class city known for its architecture, its museums, its great restaurants, its ethnic neighborhoods, its street festivals, its vibrant and varied music scene, its bicycle trails, and its park laden lake shore line.
Our program at DePaul provides structured activities to ensure that you learn the city and its people.
What resources does DePaul have for me?
Your degree program is housed at the School of Computer Science, Information Systems and Telecommunications (CTI), but the college’s name is a bit of an anachronism. Today CTI is the largest school of Information Technology and Digital Media in the United States. We have over 4000 students studying among 15 undergraduate and X graduate degrees.
In spite of the size, you won’t lose your individuality at CTI as you will be assigned to the Director of the WELD Atlantis program as your personal faculty advisor; you will work directly with DePaul’s study abroad office, and you will engage in special activities designed for WELD Atlantis students. You will have the opportunity to join clubs and organizations at CTI that meet your personal interests
And the large size has very specific benefits for you. First, it permits us to offer a wider variety of courses than any other school can offer. If there is a specific niche of technology of interest to you, we probably have a course in it. Second, it provide us resources to stock our computer labs with up to date hardware loaded with an extensive software suite. In addition, we have license agreements in place providing you with many useful Microsoft and other software licenses for your personal computer.
What courses will I take at DePaul?
Every student will have an individual schedule sculpted based on his/her previous coursework and specific International Marketing / International Finance interests. You will have completed your business coursework at Linkoping; your DePaul coursework will focus on two areas for your American degree.
Liberal Studies (Gen Ed) coursework that rounds out an American college degree;
Information Technology coursework that provides a major area focus.
A typical academic year for an International Marketing student might look like the following…