In Figure A, a stimulus produces a physiological change called a response or a reward.
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Figure B demonstrates that if you pair a stimulus with a conditioned stimulus enough times, it will still produce a response. Figure C shows if you remove the stimulus and substitute a conditioned stimulus—like a placebo—it can produce the same physiological response.
Consequently, the brain fires the same neural circuits as it would if our state had changed (if the drug worked to relieve the pain) while it releases similar chemicals into the body. What we’re expecting (to be pain-free) then actually happens, because the brain and the body create the perfect pharmacy to alter our internal condition. We are now in anew state of being—that is, the mind and body are working as one. We’re that powerful.
Assigning
meaning, the third element, to a placebo helps it work,
because when we give an action anew meaning, then we have added intention behind it. In other words, when we learn and understand something new,
we put more of our conscious, purposeful energy into it.
So, for example, in the study about the hotel maids from the previous chapter, once the maids understood how much physical exercise they were doing everyday just by performing their jobs, as well as the benefits of that exercise, they assigned more meaning to those actions. They weren’t just vacuuming, scrubbing, and mopping they realized they
were working their muscles, increasing their strength, and burning calories.
Because the vacuuming, scrubbing, and mopping had more meaning after the researchers educated them about the physical advantages of exercise,
the maids intention or aim as they worked wasn’t just to complete their tasks—it was also to get physical exercise and become healthier.
And that’s exactly what happened. The members of the control group didn’t assign the
same meaning to their tasks, because they didn’t
knowthat what they were doing was beneficial to their health, so they also didn’t receive the same benefits—even though they were performing exactly the same actions.
The placebo works the same way. The more you believe that a particular substance, procedure, or surgery will work because you’ve been educated about its benefits, the better your chances of responding to the thought of improving your health and getting better. In other words, if you place more meaning behind a possible
experience with a person,
place, or thing in your external environment in order to change your internal environment, then you’re more likely to be successful at intentionally changing your inner state by
thought alone. In addition, the more you can accept anew outcome related to your health—because you’ve been educated about the possible rewards of what you’re doing—
the clearer the model you’re creating in your own mind, and so the better
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you’ll beat priming your brain and your body to replicate exactly that.
Simply said, the more you
believe in the cause, the better the effect.
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