This appendix contains the textual transcripts of the fifty smartphone advertisements selected for the analysis. The smartphones are arranged in an alphabetical order and numbered in concord with the numbering of the advertisements used in the thesis.
Contents
Appendix 1
1 Acer Liquid Z220 commercial 2
2 Acer Liquid Z520 commercial 2
3 Alcatel Onetouch Idol 2 S commercial 3
4 ALCATEL ONETOUCH PIXI 3 Family commercial 4
5 ARCHOS Helium Plus commercial 6
6 ASUS ZenFone 2 and ZenFone Zoom commercial 7
7 ASUS ZenFone Max commercial 8
8 BlackBerry Classic commercial 10
9 BlackBerry PRIV commercial 11
10 BLU Life Pure Mini commercial 13
11 Blu Vivo 4 8 commercial 14
12 Cubot S600 commercial 15
13 Doogee F5 commercial 20
14 Elephone M2 commercial 21
15 Elephone P6000 Pro commercial 22
16 Gionee S Plus commercial 23
17 HTC One M9+ commercial 25
18 HTC One max commercial 25
19 Huawei Ascend G6 commercial 26
20 Huawei Mate S commercial 28
21 iNew L3 commercial 29
22 iNew U5 commercial 29
23 iPHONE 5 commercial 30
24 Lava pixel v 2 32
25 Lenovo Vibe S1 commercial 34
26 Lenovo VIBE X2 commercial 36
27 LG G3 Commercial 36
28 LG V10 commercial 38
29 Micromax Canvas 4 Plus commercial 40
30 Micromax Canvas Knight commercial 42
31 Microsoft Lumia 950 and 950 XL commercial 43
32 Motorola Moto E commercial 44
33 Motorola Moto X Pure Edition commercial 45
34 Nexus 6 commercial 47
35 Nexus 6P commercial 48
36 Nokia Lumia 1520 commercial 49
37 Nokia Lumia 920 commercial 50
38 OnePlus 2 commercial 50
39 OnePlus One commercial 51
40 OPPO Find 7 commercial 52
41 OPPO Neo 7 commercial 53
42 Philips Xenium V787 commercial 53
43 Samsung GALAXY A commercial 55
44 Samsung Galaxy Note 5 commercial 56
45 SISWOO Darkmoon R9 commercial 60
46 Sony Xperia A4 commercial 60
47 Vertu Aster commercial 61
48 Xperia E4g commercial 62
49 ZTE Axon Elite commercial 63
50 ZTE Blade Vec commercial 65
CAPTURE
CONNECT
GO
CAPTURE
5MP main camera with 89-degree wide-angle lens
CONNECT
Social networking, instant messaging and more
GO
Compact design with 4-inch display
Liquid Z220
CAPTURE
CONNECT
GO
ACER
Explore beyond limits™
2 Acer Liquid Z520 commercial
Liquid Z520
The camera’s always ready, your word is its command
Who knows what could happen?
Hit me with your best shot!
Do you want some cheese on your toast?
Wanna take a selfie?
Liquid Z520
Better photos, hands down
ACER
Explore beyond limits™
3 Alcatel Onetouch Idol 2 S commercial
Beyond style
Idol2s
7.4 mm
Slim and trim
Brushed metallic finish
Diamond-cut edges
Refined details
Brighten up your life !
Immersive
Crystal clear
Bright
Vivid
5’’ HD IPS display
Everything you see is true to life
Witness true speed
4G LTE cat 4 up to 150 Mbps
Forget complicated finger movements
one finger zoom
Steady as a rock
Video stabilization
Everything fast and smooth
Quad core 1.2 GHz CPU
Now pump up the volume !
Crisp and super clear
HD sound
Lateral speaker
Sound powered by:
ARKAMYS
Idol2s
SLIM, BEAUTIFUL & FAST
ALCATEL
onetouch®
Smart move.
4 ALCATEL ONETOUCH PIXI 3 Family commercial
Pixi3
CHOOSE YOUR
#SIZE
3.5’’
4’’
4.5’’
CHOOSE YOUR
#SPEED
3G+
#FAST
4G
#FASTER
5-100 Mb/s
CHOOSE YOUR
#O.S.
ANDROID WINDOWS FIREFOX
CHOOSE YOUR
#COLOR
PLAY
#HARD
GO
#PARTY
MAKE
#FRIENDS
GET
#APPS
Pixi3
ALCATEL
one touch®
5 ARCHOS Helium Plus commercial
ARCHOS
Entertainment your way
SATIN
SILVER FRAME
LUMINOUS
GLOSS FINISH
PEAK PERFORMANCE
4G SPEEDS
13 MP
SUBLIME PICTURES
CRISP HD IPS SCREEN
64-BITS QUADCORE
PROCESSOR POWERHOUSE /powerhouse?????/
ANDROID LOLLIPOP
FOR A CLEAN INTUITIVE
USER INTERFACE
5.0’’ 5.5’’
ARCHOS 50 Helium+ ARCHOS 55 Helium+
ARCHOS
Entertainment your way /your – green colour, different font = stressed/
6 ASUS ZenFone 2 and ZenFone Zoom commercial
Backlight (HDR) Mode to See Through Shadows
Real-Time Beautification by One Touch
85-degree Wide Angle Selfie
140-degree Selfie Panorama
You have a new message
Kimberly_Love
#SeeWhatOthersCantSee
Steady 12X Zoom with OIS to See Details
Zenfone Zoom Zenfone 2 Zenfone 2
ZX550ML ZE550ML ZE551ML
Zenfone 2
SEE WHAT OTHERS CAN’T SEE
Low Light Mode for 400% Brighter Images in Dark
ASUS
IN SEARCH OF INCREDIBLE
7 ASUS ZenFone Max commercial
SEE YOUR WORLD WITH
ULTIMATE ENERGY
Zenfone Max™
High efficiency.
Long-lasting battery.
5000mAh
ULTIMATE ENERGY
FOR EVERY SCENARIO
ULTIMATE ENERGY
FOR EVERY SCENARIO
STANDBY
38
DAYS
3G Talk Time 37.6 hours
WIFI Web Browsing 32.5 hours
Music Playback 72.9 Hours
Video Playback 22.6 Hours
POWER BANK
FUNCTION
Zenfone Max
Your
Go-everywhere
Power bank
LASER AUTO
FOCUS
13 MegaPixel clarity.
0.03
SENCOND
DETAILED DESIGN
THAT GOES WITH STYLE
Metal-effect bezel
Look sharp
Luxurious rear cover
64-BIT SUPER
QUAD-CORE PROCESSOR
64-BIT SUPER
Snapdragon 410 QUAD-CORE PROCESSOR
BACKLIGHT
HDR MODE
LOWLIGHT
BEAUTIFICATION
SELFIE
PANORAMA
DUAL LED
REAL TONE FLASH
WITH REAL TONE FLASH
BRAND NEW
ZenUI™
Zenfone Max™
ASUS
IN SEARCH OF INCREDIBLE
8 BlackBerry Classic commercial
BlackBerry
INTRODUCING THE
BLACKBERRY CLASSIC
CLASSIC TRACKPAD AND
NAVIGATION KEYS
BEST-IN-CLASS PHYSICAL KEYBOARD
CLASSIC DESIGN
FASTER RESULTS
FROM BLACKBERRY TO BLACKBERRY
BOLD 9900 CLASSIC
60% MORE
SCREEN SPACE
BROWSE
3X FASTER
UP TO 50% MORE
BATTERY LIFE
THE SMARTPHONE YOU TRUST
WITH THE POWER YOU
COULDN’T IMAGINE
YOUR POWER UPGRADED
SERIOUS MOBILITY FOR SERIOUS BUSINESS
BlackBerry CLASSIC
blackberry.com/classic
9 BlackBerry PRIV commercial
PRIV
BLACKBERRY SECURE SMARTPHONE
POWERED BY ANDROID™
Introducing all new
Android experiences
BlackBerry Hub
All of your communications
in one simple inbox
Pop-up Widgets
Fast and private access to all
your widgets with a single swipe
Form and Function
Dual curved screen
5.4’’ Quad HD
540 PPI
Touch-enabled physical
keyboard with SmartSlide
Best in class virtual keyboard
Flick to type word prediction
Colossal 3410 mAh battery
22.5 hours of mixed use
Many factors affect battery life, including network connectivity,
application usage, feature configuration and battery age.
Actual results may vary.
Dazzling photo quality
Schneider-Kreuznach® certified
18MP OIS Dual Flash
4K video recording
at 30 FPS
Screen and product images simulated
Know when your privacy is at risk
Take action with DTEK
DTEK Monitors your overall security
by rating and suggesting action
Know when application access
puts your device at risk
PRIVACY MATTERS,
LIVE SECURE
PRIV
BlackBerry Secure Smartphone
Powered By Android™
BlackBerry.com/PrivacyOn
10 BLU Life Pure Mini commercial
ASTONISH DESIGN
4.5’’ HD Display
1280 x 720 Resolution
VANGUARD TECHNOLOGY
Unibody Housing
1.5Ghz Quad Core CPU under it
IN ONE BRILLIANT DEVICE
8.9 mm
16GB of Internal Memory
1GB of RAM
Massive Battery
3,000 mAh (36 Hrs Talk Time)
8.0MP Camera
2MP Front Camera
GESTURE CONTROL
Intuitive User Interface
INTRODUCING
LIFE PURE MINI
BLÜ
BOLD LIKE US
11 Blu Vivo 4 8 commercial
PREPARE TO BE AMAZED
4.8’’ HD Super AMOLED
with OGS and IPS
4 Stunning Colors
TRUE PERFECT COLOR IN HI-DEFINITION
6.9 mm Super Slim Design
Unibody housing
1.5Ghz Quad Core CPU under it
IT’S EYE-GASMIC
8MP Back and 5MP Front
1080p Video Record
INTRODUCING
VIVO 4.8 HD
SUPER
HD AMOLED
BLÜ
BOLD LIKE US
12 Cubot S600 commercial
CUBOT
Gloss & Smooth
Unique Craftsmanship
Unique gloss, unique curve
Touch Sense
Strong & Smooth
Smart Antenna
Sharp? Smooth?
How will a cold metal give us a sense of safety and
comfort? We will cut the frame corner for twice
which will make it more soft when touching. Both
top and bottom has subtle margin, and it allows
the 2.5D glass looks shinning and rounded. Look
from the far distance, S600 is strong and cool, but
it is soft and safety when holding in your hand.
Seamless and Natural
The joint position between metal and other material
is extremely small and balance. High density CNC
lathe processing, no deviation at all.
Zinc Alloy Structure,Solid Appearance
Front & Back,
excellent in every aspect
High Strength
2.5D Curve Glass
Maybe you haven’ t notice that S600 has no plastic
protector between the glass and metal frame. In traditional
situation, the plastic protect frame is used to help relieve
the impact on the phone. That’ s because we use Panda
glass which is also called “China Corning” for the smart
phone. It has enough toughness and strengthen to resist
the crash.
CUBOT S600
Quick focus & fingerprint sensor
What S600 brings you?
-
To the fans who loves phones like us !
Wonderful camera ,amazing journey
It’ s especially for you
Samsung 16MP camera
S600 uses Samsung 16MP image sensor with PDAF focus chip ,it
takes only 0.3s to have a quick focus ,you could easily have all
wonderful pictures.
Meanwhile ,5p lens could keep a high color fidelity and broader
dynamic range .when you shoot the good scene around you or
tasty dishes during a feast ,every picture is great to post in your
Wechat moments ,you get more like .
PDAF 16mp 5p f2.0
Fast focus SAMSUNG Blue Big
chip Camera Lens Aperture
Flash Light x 2
In our mind, in dark conditions ,it can’ t expose
the whole subject , even hard to focus, but S600
gives you double flash and supplies more
exposure in dark . occasionally you use the
flashlight as the torch, that’ s a good Choice.
With S600, you will begin to like taking pictures
with flash.
Some times, you like to make some edit of pictures
Change the angle of your pictures , Add vignetting ,
make a mirror image , scrawl over the picture, add
10 different post- filters to photos . More than that ,
manually adjusting the saturation , brightness and
contrast make your work more professional .
let’s look at the shooting works of Cubot S600
It’ s a good idea to post your looking with a picture .
8MP 4P
Front Camera Lens
Video Call
Start your front facing camera and have the video call
with friends .
Use video call to say your greeting when you can’ t go to
your friend’ s birthday party .or you could talk with your
family member ,and make them have a look at the new
. . - /the rest of the text is illegible/
Only 0.3s
to start finger print sensor
From taking the finger sampling to chip recognition ,
it only takes 0.3s,you don’ t have to remember the
code any more .just press the touch area ,the phone
is unlocked immediately ,very fast and safe ,it ‘s a
trend .
It’ s safe to
use your fingerprint sensor
Please make assured to use the finger print
sensor which uses Silead GSL6163MSB2 press
finger print chip , it has the largest touch
area in the market till now ,more suitable for
people with bigger palm . more sampling
point ,more accurate for recognition , you
lock your privacy with this hardware level
finger print sensor with nobody stealing your
sampling ,yourself either .
Fast ∙ Fluent
The function will be more powerful
4 core 64bit 2GB 16GB
Stem from New generation LPDDR3 800MHz eMMC4.5 200MHz
Cortex-A53 Processor RAM ROM
The smart screen
5.0 inch 720P HD colourful screen
Panda 93% OGS 294
Glass NTSC IPS PPI
You browse the phone
In bright light
When you enjoy the first rays of sun in spring ,
you are sitting quietly in a coffee house, the
sunlight refracts through the window onto
your screen, your phone seems no dark , on
the contrary , its screen clearly show what you
are browsing . you have a coffee while reading
in the sun, no one is willing to bother your
coziness
Gentle Brightness in Dark protects your eyes
When lay down on bed for reading, how could we don’ t
have a nice display? Equip with Mira Vision display
technology, it were enable to produce soft light for
reading. Intelligent display will lower the brightness. And it
could adjust the color temperature, weaker the blue light
so as to protect your eyes. Of course, that is dream we
pursue along these years.
brightlight screen illustration not brightlight screen illustration
Deep Color, Soft rays
Full Lamination Technology
Higher Transmittance
Full lamination technology combines glass, display
and display touch sensor together so as to reduce
the air among the component, avoiding air reflect
the sunshine which will influence the display
effect. Besides this, it will help the color more
pure and the display more slim.
178˚ wide view angle
The broad view angle technology could
reach 178 degree. Even when you
watch the photo from the side, you are
able to view clear colors. It is good for
you to share a movie or photo with
your friends easily.
Support 4G network FDD-LTE
S600 has dual SIM card dual standby , it also supports
FDD-LTE standard network which enables the phone to
run smoothly. Good quality for calling guarantee the
perfect phone call experience.
Band
GSM: 850 / 900 / 1800 / 1900
WCDMA: 850 / 900 / 1900 / 2100
FDD-LTE: B1 / B3 / B7 / B20
more information on cubot pls focus on us
13 Doogee F5 commercial
Thin Light Luxury
13MP Samsung 3M2 sensor
ISOCELL sensor
360˚fingerprint sensor
Security at your fingertip
5.5’’ stunning display
82% screen-to-body ratio
Exclusive form cutting
Handsome appearance
Strong material for outer frame
DOOGIEF5
I like who i am
DOOGEE
www.doogee.cc
14 Elephone M2 commercial
Mentallic feeling
comfortable grips
3GB RAM
32GB ROM
Fingerprint to unlock
entinguished screen
Fingerprint Sensor
Precise navigation
5.5-inches LG&FHD screen
commerce in hands
panoramic photography
13 MP
Sony IMX214
F/2.0
Dual SIM 4G
FDD-LTE/TDD-LTE
MTK6753
Elephone M2
Not only for business
www.elephone.hk
15 Elephone P6000 Pro commercial
What is 3GB RAM
Rapid algorithm speed
run big games easily
What is 64-bit
Octa core
64bit Octa MT6753
world mode LTE
Mali-T720 GPU
outstanding performance
Fast stable
and energy efficient
What is 4G LTE
Large files
download in minutes
Samsung 13MP camera
LG, 5.0’’ 1280*720
pixels PPI=293
What is Android 5.1
Brand new
color interface
Fluid and
purposeful motion effect
More comprehensive functions
hardly tear yourself from it
How does the art piece break cocoon
Carefully quality control
for each step in the process
Peg away at every test
before leaving the factory
Elephone P6000 Pro 2GB/3GB
Upgrade for passionate love
www.elephone.hk
16 Gionee S Plus commercial
Technology Imitates Nature
Liquid Inspired Design
Extreme Metallic Texture
Bright, Glossy Finish
Detailed to Perfection
Limited Edition Style
Type-C USB
Faster and Easier
3150mAh Battery
Fast charge
Ami Locker
Turn it On. Sense the Difference
5MP Front Camera
with f2.0 Aperture
Face Unlock
Scans Face to Unlock the Phone
13MP Rear Camera with f2.0 Aperture
IMAGE+
PDAF Technology
65MP Photos
5.5’’ AMOLED Display
Immersive Display with Tactile Feedback
DTS Sound + Hi-Fi Headset
S PLUS
SENSE THE PLUS
GIONEE
17 HTC One M9+ commercial
Manually tested by experienced craftsman
More than 70 exacting processes
Only 5% make it to the final product
Over 300 minutes from start to finish
Dual tone anodizing
Htc one M9+
The One. Made from the passion of many.
Premium metal body and big screen
Fingerprint Scan
Change how you
activate your phone
htc BlinkFeed™
Live home screen
Sweep Panorama
Dual Capture
Change your point of view
Htc Zoe™
Your gallery brought to life
Video Highlights
Change to
effortless editing
HTC Scribble
Change your live creations
Htc BoomSound™
Dual frontal stereo speakers
Htc one MAX
CHANGETOPREMIUM
Qualcomm
snapdragon
htc
19 Huawei Ascend G6 commercial
HUAWEI Ascend G6 4G
AUTO FACE ENHANCEMENT
Auto Face Enhancement demonstration is created by visual effect
SELFIE PREVIEW WINDOW
Selfie Preview Window demonstration is created by visual effect
Text messaging demonstration is created by visual effect
AUDIO PHOTO
Audio Photo demonstration is created by visual effect
8MP REAR CAMERA
WITH PANORAMA
Panorama demonstration is created by visual effect
Video playback demonstration is created by visual effect
4G LTE Cat4 WITH UP TO
150Mbps DOWNLOAD SPEED
Sharing interface demonstration is created by visual effect
Download speed depends on the individual configuration of the mobile
as well as on network configuration and other physical conditions
Information provided for reference only
AUTO SCENE RECOGNITION
Auto Scene Recognition demonstration is created by visual effect
5MP WIDE ANGLE
FRONT CAMERA
Sharing interface demonstration is created by visual effect
HUAWEI Ascend G6 4G
Share Better
MAKE it
POSSIBLE | 4G LTE
HUAWEI
consumer.huawei.com
20 Huawei Mate S commercial
2.5D Gorilla Glass
Super Slim Profile
Diamond Cut Bezel
Full Metal Body
Fingerprint Control
Force Touch
Visual effects optimized for demonstration only.
Double Knuckle Screen Capture
Knuckle W for
Instant Messaging
Knuckle Crop
Knuckle C for
Professional Camera Mode
Product color, shape, interface and functions are for reference only. The actual product may vary.
HUAWEI Mate S
Touch. Made Powerful
HUAWEI
21 iNew L3 commercial
High-definition Camera
Metal Frame
Corning Gorilla Glass
iNew
Ultra-thin Handset
HD Large Screen
Nano-coating water-resistance
PDAF Fast Automatic Focus
INEW L3
iNew®
22 iNew U5 commercial
5.0 Inches IPS screen
Infrared remote control
High-definition Camera
CPU Quad core
16GB ROM + 1GB RAM
Enter “Music” interface by drawing “M”
INEW U5
iNew®
23 iPHONE 5 commercial
Introducing
iPhone 5
With Widescreen Retina Display
Extend the possibilities
All New Design
All New Design
Unibody construction
Antenna at top and bottom
of handset with glass cutout
RF windows
9mm taller, 22% thinner
7.6 mm
22% thinner
7.5% lighter (4.6 ounces – 130grams)
Hardware Enhancements
4’’ 16:9 widescreen display,
dramatically thinner with
in-cell technology
640 x 1136 pixels at 326ppi,
18% larger screen
Next generation LTE (4G)
wireless communication
Hardware Enhancements
A6 processor
RAM upgraded to 1GB
Storage increased to 32, 64 & 128GB
720p front FaceTime camera
New Mini Dock Connector
New Mini Dock Connector
All new 9-pin connection
Over 50% smaller port
Faster transfer speeds with USB 3
New Nano Sim Card
New Nano Sim Card
4FF Sim Card designed by Apple
40% smaller than Micro Sim Card
12.3mm x 8.8mm x 0.67mm
Fingerprint Scan to Unlock
Fingerprint Scan
Hybrid fingerprint matching
On-chip encryption
8mm x2mm fingerprint
Sensor array at 500ppi
Fingerprint Scan
Built into the Home Button
iOS Software Enhancements
Mission Control
Swipe up with two fingers
to reveal Mission Control panel
Access frequently used
system settings
Control display brightness
Mission Control
Adjust audio playback controls
Swipe up with two fingers
to reveal more apps
New UI
for Calendar App
New UI
for Contacts App
Maps beautifully designed from the ground up
New Passbook app
Ask Siri for Sports, Restaurants and Films
iPhone 5
With Widescreen Retina Display
Extend the possibilities
24 Lava pixel v 2
Blue glass filter
5P lens
Large f2.0 Aperture to transmit 66% more light
1.4 micron pixel size
for clearer & brighter images
Pic focus
8MP front camera
& front flash
Amazing selfies
Beauty-Fi
Wide angle lens
Wide angle selfie
Power-packed for ultimate performance
Optimised battery performance
Slim & sleek
Fits beautifully in hand
Just 70.8 mm wide
Super tough
Dragon-Trail Glass
Advanced
3-layer touch panel
Smooth Oleophobic Coating
Star 2.0 OS
based on Lollipop 5.1
LAVA
pixel V2
Smartphone photography redefined
LAVA
25 Lenovo Vibe S1 commercial
GET READY FOR
THE POWER OF TWO
INTRODUCING THE WORLD’S FIRST
DUAL SELFIE CAMERAS
8MP PRIMARY CAMERA
SEE EVERY DETAIL
2MP SECONDARY CAMERA
FOR DEPTH OF FIELD
BLUR EFFECT
SLIDE TO BLUR
SELECT BLUR EFFECT
GOODBYE PHOTOBOMBERS
ONE-TOUCH REFOCUS
REFOCUS ANYWHERE
MORE PROFESSIONAL SELFIES
BACKGROUND SWAP
CUT YOURSELF OUT
PASTE ON ANY BACKGROUND
FASHION & STYLE
Selfie special
10 steps to
The perfect
SELFIE!!
COVER GIRL CELEBRITY
AROUND THE WORLD
REAR CAMERA SELFIES
PLACE YOURSELF OVER A LIVE SHOT
HANDS FREE
LOW LIGHT
*Optional accessory
A REVOLUTIONARY NEW
SELFIE EXPERIENCE
LENOVO VIBE S1
Lenovo™
26 Lenovo VIBE X2 commercial
LENOVO VIBE
X2 SMARTPHONE
5 MEGAPIXEL
SELFIE
CAMERA
FIND
THE RIGHT
EXPRESSION
INTELLIGENT BEAUTY
LOOK THE BEST
BLINK TO CAPTURE
WAVE TO CAPTURE
AVOID CAMERA SHAKE
LENOVO VIBE
X2 SMARTPHONE
27 LG G3 Commercial
Metallic Skin
Floating Arc Design
The Finest Visibility
5.5’’ Quad HD Display
Laser Auto Focus
Laser Auto Focus
Advanced OIS +
Dual Flash
13MP
Laser Auto Focus
Touch & Shoot
Touch & Shoot
1 Watt Speaker
with Booster Amp
2800 mAh
3000mAh
Removable Battery
KnockON
Knock Code™
Simple Flat Style
Graphic User Interface
Smart Keyboard
With Adjustable Keyboard Height
with Adaptive Keyboard
Smart Notice
Hassle-Free
Wireless Charging
LG G Watch
Harman Kardon Signature Sound
Bluetooth Stereo Headset
TONE Infinim™
Retractable Wire Management
Bluetooth Stereo Headset
TONE Infinim™
Simple is the New Smart
LG G3
LG
Life’s Good
28 LG V10 commercial
VALUABLE
VERIFY
VISION
VOGUE
VARY
VOYAGE
V10
Strong Beauty
FRONT CAMERA
Dual Front Camera
Selfie + Groufie Dual Front Cameras
Selfie Camera
Groufie Camera
Second Screen
24/7 Always-on
Second screen
Enhanced Multitasking
Second Screen
Durable Build
Distinctive Durability Dura Skin / Dura Guard
The action is simulated
Next Level Multimedia
Record Without Blur
Steady Record
15sec. Auto Edit
Quick Share
Capture Just The Audio You Want
3 Directional Mics
32 bit Hi-Fi DAC
Removable Battery
micro SD Slot
Qualcomm
snapdragon The color and design of products vary by country
Be You
LG V10
Innovation for a Better Life
LG
Life’s Good
29 Micromax Canvas 4 Plus commercial
CAN UNLEASH COLOURS
Canvas 4+
CAN BE SLEEK
SLIM
7 mm
LIGHT WEIGHT
13 Mega pixel
CAN BE BRILLIANT
12.7cm (5), AMOLED HD SCREEN
1280X720 PIXELS, 293PPI
CAN BE ELECTRIFYING
1.7 GHz OCTACORE
RAM 1GB
CAN CAPTURE REALITY
13MP REAR CAMERA
CAMERA FRONT 5MP
CAN CLICK INSTANTLY
CAMERA WIDGET
CAN BE ADDICTIVE
ANDROID
KITKAT
4.4.2
A LOOK CAN DO IT ALL
QUICK LOOK
NEWS->WEATHER->TWITTER->FACEBOOK
COLOURS CAN TELL
SMART ALERTS
MESSAGES
E – MAILS
CALLS
CAN ACCESS QUICKLY
SMART GESTURES
CUSTOMIZABLE GESTURES
FOR QUICK ACCESS
Canvas 4+
30 Micromax Canvas Knight commercial
Canvas KNIGHT
CAN experience blazing fast speeds!
OCTACORE
1.7 GHz
PROCESSOR
CAN capture reality!
16MP 8MP
REAR FRONT
CAMERA CAMERA
FULL HD
VIDEO
RECORDING
CAN get hooked!
ANDROID
KITKAT 4.4
CAN be real!
DISPLAY GLASS
12.7 cm CORNING®
FULL HD GORILLA®
CAN make a style statement!
Full Black
Black & Gold White & Gold
Canvas KNIGHT
CAN BE
FURIOUSLY FAST
Micromax
nothing like anything
31 Microsoft Lumia 950 and 950 XL commercial
Unlocks with
Windows Hello Beta
Super sharp imaging
Triple LED flash for natural colors
Built for
performance
Up to 564ppi for amazing detail
USB-C fast charging
Consistent Windows 10 experience
Screens simulated. Sequence shortened.
Power a second screen
Screens simulated. Sequence shortened.
Accessories sold separately. Office 365 subscription
required for some Office features.
The phone that works like your PC.
Microsoft
Lumia
950 950 XL
Microsoft
32 Motorola Moto E commercial
The new moto e
Choose to Start
4G LTE with Quad-core Processor
Front and Rear Cameras
The device will receive at least one software upgrade to the current Android™ 5.0 Lollipop operating system.
Android is a trademark of Google Inc. The Android robot is reproduced of modified from work created and shared by
Google and used according to terms described in the Commons 3.0 Attribution License.
Latest Android™
All battery life claims are approximate and based on average mixed use profile that includes both usage and standby time.
Actual battery performance may vary and depends on many factors including signal strength, network configuration, age of
battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
All-Day Battery
the new #choosetostart
moto e starting at
$119
motorola.com
MOTOROLA and the Stylized M are registered trademarks of Motorola Trademark Holdings, LLC.
All other trademarks are the property of their respective owners. © 2014 Motorola Mobility LLC. All rights reserved.
33 Motorola Moto X Pure Edition commercial
INTRODUCING
MOTO X
PURE EDITION
BEAUTIFUL
INSIDE AND OUT.
5.7 QUAD HD
DISPLAY
21 MP
CAMERA
5 MP WIDE-ANGLE
FRONT FACING
CAMERA
WITH
FLASH
All battery claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4GLTE networks with excellent coverage and
includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors
including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
ALL-DAY BATTERY
Battery must be substantially depleted; charging rate slows as charging progresses. Charger sold separately in some markets.
Up to
10
hours of power
IN
15
MINUTES
TURBOPOWER™
CHARGING
PURE ANDROID™
EXPERIENCE
PERSONALIZE WITH
MOTO MAKER
GENUINE WOOD AND LEATHER
Moto x Choose the phone
PURE EDITION that loves you back.
Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA and the Stylized M
Logo are trademarks of Motorola Trademark Holdings, LLC. Android, Google and Google Play are trademarks of Google Inc. Corning and Gorilla are registered trademarks of Corning Incorporated. Qualcomm
is a registered trademark and Snapdragon is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners. © 2015 Motorola Mobility LLC. All rights reserved.
34 Nexus 6 commercial
NEXUS
6
Quad core 2.7 GHz CPU
Ergonomic contours
Stunning 5.96’’ AMOLED display
Turbo charging technology
13MP camera with
optical image stabilization
And features Lollipop
The sweetest release
yet from Android
6
Google
35 Nexus 6P commercial
NEXUS
P
Sculpted aluminium body
One touch
fingerprint security
5.7’’ Quad HD
AMOLED display
Larger, 1.55µm pixels for
great pictures in any light
Fast charging and reversible
USB Type-C
Featuring Marshmallow.
The fastest and freshest
Android yet.
6P
Google
36 Nokia Lumia 1520 commercial
CARL THOMAS
ARCHITECT
20MP PUREVIEW
CAMERA
Screen images are simulated and sequences shortened
NOKIA
STORYTELLER
OFFICE BUILT IN
6’’ 1080P FULL
HD DISPLAY
WHAT’S
YOUR STORY?
NOKIA
LUMIA 1520
NOKIA
37 Nokia Lumia 920 commercial
Shot with a leading Smartphone
Shot with Nokia PureView
Wireless charging
PureView™ camera
PureMotion™ HD+
Smart Shoot
Nokia City Lens
Super Fast IE10
Cloud
Live tiles
World’s best touchscreen
This is Lumia.
Nokia Lumia 920
nokia.com/Lumia 920 Windows Phone
Nokia
Learn more about Nokia Lumia 920 here.
38 OnePlus 2 commercial
FINGERPRINT SENSOR
5.5’’ IN-CELL DISPLAY
USB TYPE-C
13MPx 1.3µm CAMERA
LASER FOCUS
OIS
ALERT SLIDER
DUAL SIM 4G
QUALCOMM®
SNAPDRAGON™ 810 V2.1
4GB LPDDR4 RAM
NEVER SETTLE
1+
39 OnePlus One commercial
Touch-on-Lens
Technology
5.5’’ CABC & DRAM Display
1080p LPTS IPS
Sandstone Black
Silk White
Subtle Curvature
13MP Sony Gen2
Exmor Sensor
6 Lens Elements f/2.0
2.5GHz Snapdragon 801
3GB RAM
Global 4G Support
3,100 mAh Li-po Battery
1+
40 OPPO Find 7 commercial
OPPO Find 7
The Rules Have Changed
A New Era Has Begun
VOOC Tech
Starts Charging
13MP HD Camera
Taking 50MP Pictures
2K Screen 2560x1440 Resolution
VOOC Rapid Charge
4 Times Faster Charging
Find More
OPPO Find 7
41 OPPO Neo 7 commercial
OPPO /THESE TWO LINES ARE PERMANENT DURING THE COMMERCIAL/
Neo7
ISAYANA SARASVATI
MUSICIAN
EXPRESS YOURSELF
ELEGANT DESIGN
CREATIVE CAMERA MODE
SHOW THE BEST
BREAK THE RULES
GRAB YOUR MOMENT
Neo7
RISE AND SHINE
OPPO
42 Philips Xenium V787 commercial
Classical
Metal body and design
The 3rd generation long standby
Philips SoftBlue
Anti-Blue Light technology
Tweak blue light emissions
Easy on eyes without sacrificing color
Philips SoftBlue Technology Traditional Blue light reducing technology
Philips Xenium Technology
Powerful 5000mAh battery
Up to 36 days standby time
Up to 20 hours video viewing time
Ample battery Amazing energy
Up to 15 hours gaming play
Up to 24 hours talk time
5 inch full HD SoftBlue screen
1.3GHz Octa-core processor (64-bit support)
2G RAM
A life content that you’ll never miss
13Megapixel PDAF camera
0.2 second fast focus
84˚ front facing wide angled camera
You get what you see
4G network(TD-LTE/FDD-LTE)
Connecting the world with speeding
Discover the
profound power
Philips Xenium V787
All data above are measured in the laboratory environment
* MicroSD memory card is not included.
Actual available memory for end user usage may vary from market to market due to pre-configuration.
Specifications indicated are subject to change without prior notice.
All visuals provided are for reference purposes only. Actual product features such as phone colors and screenshots may vary from those pictured.
Innovation+you
PHILIPS
www.philips.com/mobilephones
43 Samsung GALAXY A commercial
WHERE
SHOULD
I START?
WHAT
AM I
GOOD AT?
HOW CAN
I MAKE A
DIFFERENCE?
WHAT ARE MY LIMITS?
Professional stuntman. Do not attempt.
WHAT’S
NEXT?
Professional in controlled environment. Do not attempt.
THE ANSWER IS
IN YOU
YOU ARE THE
ANSWER
Samsung
GALAXY A
44 Samsung Galaxy Note 5 commercial
You wanted more
from your phone
More screen space
The ability to do more
To create more
Introducing SAMSUNG
Galaxy Note5
All new design
Beautiful glass and
metal curves
Ergonomically fits in one hand with a curved back
slimmer bezel
and a large, best-in-class display
Gold
Platinum
Color options may not be available in some countries.
Black
Sapphire
White
Pearl
Silver
Titanium
All powerful pen
Instant access
to your favorites
Air Command
Capture full articles as a seamless image
Scroll Capture
Select and share your interests
Smart Select
Instant note taking without unlocking the screen
Captivating experience
5.7’’ Quad HD Super AMOLED display 518 ppi
The power
to do more
seamlessly
Multi Window
64-bit Octa-core, 4GB LPDDR4 RAM, LTE Cat. 9
Screen simulated and sequence shortened. LTE Category 9 support may vary by country or carrier.
Hear music like it was intended
wirelessly
Level On Wireless Pro
Sold separately.
Never miss a moment
Quick Launch
Vivid and crisp photos
Rear Camera: 16MP F1.9 Real-time HDR with Smart OIS
Front Camera: 5MP F1.9 with Real-time HDR
Advanced video recording
Video Collage
4K (UHD) video recording
Easy navigation
with S Pen
Livestream natively directly from your phone
Live Broadcast
powered by YouTube
Speed and performance may vary based on network.
Charging :
Faster than ever
Full charge within
90 minutes
Travel Adaptor (Fast Charge)
Results may vary based on conditions of the device or environment.
Full charge within
120 minutes
Wireless Adaptor (Fast Charge)
Sold separately. Results may vary based on conditions of the device or environment.
Charge on the go
Battery Pack (Fast Charge)
Sold separately. Results may vary based on conditions of the device or environment.
All new design. All powerful pen.
SAMSUNG
Galaxy Note5
NEXT IS NOW
SAMSUNG
/the screen with small print not included/
45 SISWOO Darkmoon R9 commercial
Darkmoon
SISWOO R9
Darkmoon …
Mobile phone + Ebook
Front 8MP FF
Main 13MP AF
DUAL SCREEN
Passive light source
to reduce visual burden
Low power consumption
MT6752
1.7GHz 8 cores 64bit
3GB RAM + 32GB ROM
WWW.SISWOO.COM
46 Sony Xperia A4 commercial
XPERIA A4
Compact
warmth
Compact
Comfort
Comfort
Comfort
Comfort
Friendly
warmth
Fit
Your
Style
XPERIA A4
NTT
docomo
BE MOVED
SONY
47 Vertu Aster commercial
V
INTRODUCING
THE NEW ASTER
HANDMADE BY A
SINGLE CRAFTSMAN
RANGE OF
LUXURY LEATHERS
ACCESS TO
INVITATION-ONLY EVENTS
VERTU CONCIERGE
& EXCLUSIVE SERVICES
SAPPHIRE CRYSTAL SCREEN
& TITANIUM BODY
EXTRAORDINARY ENGLISH CRAFTSMANSHIP
THE NEW ASTER
VERTU
HANDMADE IN ENGLAND
48 Xperia E4g commercial
SONY
PRESENTS
XPERIA E4g
Acclaimed
craftsmanship
Attention to details
Ergonomic design
Sony camera
technology
Recognizing 52 scenarios
and makes ideal settings on its own
NFC connect and share
Optimize how
your battery is used
Extend your battery
life when you’re not
using your apps
Personalize your home screen
Easily change it back
to the original
Easy transfer from
your old phone
to your new phone
XPERIA E4g
Icons and images are for illustrative purposes only.
SONY
49 ZTE Axon Elite commercial
WHAT MAKES A PHONE
TRULY SHINE?
FROM ITS DESIGN
TO ITS FEATURES
A PHONE THAT MADE ENTIRELY
WITH YOU IN MIND
QUALCOMM SNAPDRAGON 810 CHIPSET
INNOVATIVE HEAT SINK DISSIPATION TECHNOLOGY
DUAL REAR
6-ELEMENTS CAMERA
LENSES
LARGE 1.8 APERTURE
DUAL LENSES WITH STUNNING BOKEH EFFECT
ULTRA FAST AUTO FOCUS
4K UHD VIDEO RECORDING
WITH ADRENO 430 GPU
PANORAMIC
SLOW MOTION
MULTI-EXPOSURE
INTERVAL SHOOTING
REAL-TIME FILTER
SPORT MODE
MANUAL MODE
32GB ROM + 128GB SD
AKM4961
Audio Chipset
2-PATH Hi-Fi SOUND
WITH AKM 4961 DUAL AUDIO CHIPSETS
INDEPENDENT Hi-Fi PLAYBACK AND RECORDING
LATEST FINGERPRINT TECHNOLOGY FROM FPC
160 X 160 RESOLUTION WITH UP TO 5 FINGERS
THE GATEWAY TO INTERNET OF THINGS
A PHONE UNLIKE
ANY OTHER
WORLD’S FIRST SMARTPHONE
WITH CORNING ANTI-MICROBIAL GORILLA GLASS
IMAGINATION
COMES TRUE
FHD 5.5’’ DISPLAY
COLLABORATED WITH TEAGUE (BOEING 787 DREAMLINER DESIGN TEAM)
IT’S THE NERVE CENTER
OF ALL THINGS YOU
AXON
IT’S ALL YOU.
ZTE
Tomorrow never waits
50 ZTE Blade Vec commercial
Ultra-thin Slim and meticulous 7.5mm
Android 4.4 Operating system
Dual SIM Dual Standby
One SIM for work and the other one for life.
Powerful Front Camera
Wonderful self-portraits and video call effects.
5MP 1080P 2.2 Aperture BSI 88 Wide angle lence
Professional Rear Camera
Delivers high-quality images even in very low light.
13MP 1080P 2.2 Aperture BSI
Live photo/Best shot/Continue shot/Zero shutter Delay
5.0Inch HD Screen
16.7M color 1280x720 resolution
IPS, all angles of view
True Octa-Core Power
MTK6592 Octa Core
ZTE Blade Vec
A Sentient Robot in the Information Age
Bringing you Closer
ZTE
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