1 Acer Liquid Z220 commercial 2



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Appendix


This appendix contains the textual transcripts of the fifty smartphone advertisements selected for the analysis. The smartphones are arranged in an alphabetical order and numbered in concord with the numbering of the advertisements used in the thesis.


Contents


Appendix 1

1 Acer Liquid Z220 commercial 2

2 Acer Liquid Z520 commercial 2

3 Alcatel Onetouch Idol 2 S commercial 3

4 ALCATEL ONETOUCH PIXI 3 Family commercial 4

5 ARCHOS Helium Plus commercial 6

6 ASUS ZenFone 2 and ZenFone Zoom commercial 7

7 ASUS ZenFone Max commercial 8

8 BlackBerry Classic commercial 10

9 BlackBerry PRIV commercial 11

10 BLU Life Pure Mini commercial 13

11 Blu Vivo 4 8 commercial 14

12 Cubot S600 commercial 15

13 Doogee F5 commercial 20

14 Elephone M2 commercial 21

15 Elephone P6000 Pro commercial 22

16 Gionee S Plus commercial 23

17 HTC One M9+ commercial 25

18 HTC One max commercial 25

19 Huawei Ascend G6 commercial 26

20 Huawei Mate S commercial 28

21 iNew L3 commercial 29

22 iNew U5 commercial 29

23 iPHONE 5 commercial 30

24 Lava pixel v 2 32

25 Lenovo Vibe S1 commercial 34

26 Lenovo VIBE X2 commercial 36

27 LG G3 Commercial 36

28 LG V10 commercial 38

29 Micromax Canvas 4 Plus commercial 40

30 Micromax Canvas Knight commercial 42

31 Microsoft Lumia 950 and 950 XL commercial 43

32 Motorola Moto E commercial 44

33 Motorola Moto X Pure Edition commercial 45

34 Nexus 6 commercial 47

35 Nexus 6P commercial 48

36 Nokia Lumia 1520 commercial 49

37 Nokia Lumia 920 commercial 50

38 OnePlus 2 commercial 50

39 OnePlus One commercial 51

40 OPPO Find 7 commercial 52

41 OPPO Neo 7 commercial 53

42 Philips Xenium V787 commercial 53

43 Samsung GALAXY A commercial 55

44 Samsung Galaxy Note 5 commercial 56

45 SISWOO Darkmoon R9 commercial 60

46 Sony Xperia A4 commercial 60

47 Vertu Aster commercial 61

48 Xperia E4g commercial 62

49 ZTE Axon Elite commercial 63

50 ZTE Blade Vec commercial 65



1 Acer Liquid Z220 commercial

CAPTURE
CONNECT


GO
CAPTURE

5MP main camera with 89-degree wide-angle lens


CONNECT

Social networking, instant messaging and more


GO

Compact design with 4-inch display


Liquid Z220

CAPTURE


CONNECT

GO
ACER

Explore beyond limits™

2 Acer Liquid Z520 commercial

Liquid Z520


The camera’s always ready, your word is its command
Who knows what could happen?

Hit me with your best shot!


Do you want some cheese on your toast?
Wanna take a selfie?
Liquid Z520

Better photos, hands down


ACER

Explore beyond limits™



3 Alcatel Onetouch Idol 2 S commercial

Beyond style

Idol2s

7.4 mm


Slim and trim
Brushed metallic finish

Diamond-cut edges

Refined details
Brighten up your life !
Immersive

Crystal clear

Bright

Vivid
5’’ HD IPS display


Everything you see is true to life

Witness true speed

4G LTE cat 4 up to 150 Mbps
Forget complicated finger movements

one finger zoom


Steady as a rock

Video stabilization


Everything fast and smooth

Quad core 1.2 GHz CPU


Now pump up the volume !
Crisp and super clear

HD sound


Lateral speaker
Sound powered by:

ARKAMYS
Idol2s

SLIM, BEAUTIFUL & FAST
ALCATEL

onetouch®


Smart move.

4 ALCATEL ONETOUCH PIXI 3 Family commercial

Pixi3
CHOOSE YOUR

#SIZE
3.5’’
4’’
4.5’’
CHOOSE YOUR

#SPEED
3G+

#FAST

4G

#FASTER



5-100 Mb/s
CHOOSE YOUR

#O.S.
ANDROID WINDOWS FIREFOX


CHOOSE YOUR

#COLOR
PLAY

#HARD
GO

#PARTY
MAKE

#FRIENDS
GET

#APPS
Pixi3


ALCATEL

one touch®




5 ARCHOS Helium Plus commercial

ARCHOS


Entertainment your way
SATIN

SILVER FRAME


LUMINOUS

GLOSS FINISH


PEAK PERFORMANCE

4G SPEEDS


13 MP

SUBLIME PICTURES


CRISP HD IPS SCREEN
64-BITS QUADCORE

PROCESSOR POWERHOUSE /powerhouse?????/


ANDROID LOLLIPOP

FOR A CLEAN INTUITIVE

USER INTERFACE
5.0’’ 5.5’’

ARCHOS 50 Helium+ ARCHOS 55 Helium+


ARCHOS

Entertainment your way /your – green colour, different font = stressed/



6 ASUS ZenFone 2 and ZenFone Zoom commercial

Backlight (HDR) Mode to See Through Shadows


Real-Time Beautification by One Touch
85-degree Wide Angle Selfie

140-degree Selfie Panorama


You have a new message

Kimberly_Love

#SeeWhatOthersCantSee
Steady 12X Zoom with OIS to See Details
Zenfone Zoom Zenfone 2 Zenfone 2

ZX550ML ZE550ML ZE551ML


Zenfone 2

SEE WHAT OTHERS CAN’T SEE


Low Light Mode for 400% Brighter Images in Dark
ASUS

IN SEARCH OF INCREDIBLE



7 ASUS ZenFone Max commercial

SEE YOUR WORLD WITH

ULTIMATE ENERGY
Zenfone Max™
High efficiency.

Long-lasting battery.

5000mAh
ULTIMATE ENERGY

FOR EVERY SCENARIO


ULTIMATE ENERGY

FOR EVERY SCENARIO


STANDBY

38

DAYS


3G Talk Time 37.6 hours
WIFI Web Browsing 32.5 hours
Music Playback 72.9 Hours
Video Playback 22.6 Hours
POWER BANK

FUNCTION
Zenfone Max

Your

Go-everywhere



Power bank
LASER AUTO

FOCUS


13 MegaPixel clarity.
0.03

SENCOND


DETAILED DESIGN

THAT GOES WITH STYLE


Metal-effect bezel
Look sharp
Luxurious rear cover
64-BIT SUPER

QUAD-CORE PROCESSOR


64-BIT SUPER

Snapdragon 410 QUAD-CORE PROCESSOR


BACKLIGHT

HDR MODE
LOWLIGHT


BEAUTIFICATION
SELFIE

PANORAMA
DUAL LED

REAL TONE FLASH
WITH REAL TONE FLASH
BRAND NEW

ZenUI™
Zenfone Max™


ASUS

IN SEARCH OF INCREDIBLE



8 BlackBerry Classic commercial

BlackBerry


INTRODUCING THE

BLACKBERRY CLASSIC


CLASSIC TRACKPAD AND

NAVIGATION KEYS


BEST-IN-CLASS PHYSICAL KEYBOARD
CLASSIC DESIGN
FASTER RESULTS
FROM BLACKBERRY TO BLACKBERRY

BOLD 9900 CLASSIC


60% MORE

SCREEN SPACE


BROWSE

3X FASTER


UP TO 50% MORE

BATTERY LIFE


THE SMARTPHONE YOU TRUST
WITH THE POWER YOU

COULDN’T IMAGINE


YOUR POWER UPGRADED
SERIOUS MOBILITY FOR SERIOUS BUSINESS

BlackBerry CLASSIC

blackberry.com/classic

9 BlackBerry PRIV commercial

PRIV


BLACKBERRY SECURE SMARTPHONE

POWERED BY ANDROID™


Introducing all new

Android experiences


BlackBerry Hub

All of your communications

in one simple inbox
Pop-up Widgets

Fast and private access to all

your widgets with a single swipe
Form and Function
Dual curved screen

5.4’’ Quad HD

540 PPI
Touch-enabled physical

keyboard with SmartSlide


Best in class virtual keyboard

Flick to type word prediction


Colossal 3410 mAh battery

22.5 hours of mixed use

Many factors affect battery life, including network connectivity,

application usage, feature configuration and battery age.

Actual results may vary.
Dazzling photo quality

Schneider-Kreuznach® certified

18MP OIS Dual Flash
4K video recording

at 30 FPS

Screen and product images simulated
Know when your privacy is at risk

Take action with DTEK


DTEK Monitors your overall security

by rating and suggesting action


Know when application access

puts your device at risk


PRIVACY MATTERS,

LIVE SECURE


PRIV

BlackBerry Secure Smartphone

Powered By Android™

BlackBerry.com/PrivacyOn



10 BLU Life Pure Mini commercial

ASTONISH DESIGN


4.5’’ HD Display

1280 x 720 Resolution


VANGUARD TECHNOLOGY
Unibody Housing

1.5Ghz Quad Core CPU under it


IN ONE BRILLIANT DEVICE
8.9 mm
16GB of Internal Memory

1GB of RAM


Massive Battery

3,000 mAh (36 Hrs Talk Time)


8.0MP Camera

2MP Front Camera


GESTURE CONTROL

Intuitive User Interface


INTRODUCING
LIFE PURE MINI
BLÜ
BOLD LIKE US

11 Blu Vivo 4 8 commercial

PREPARE TO BE AMAZED


4.8’’ HD Super AMOLED

with OGS and IPS


4 Stunning Colors
TRUE PERFECT COLOR IN HI-DEFINITION
6.9 mm Super Slim Design
Unibody housing

1.5Ghz Quad Core CPU under it


IT’S EYE-GASMIC
8MP Back and 5MP Front

1080p Video Record


INTRODUCING
VIVO 4.8 HD

SUPER


HD AMOLED
BLÜ
BOLD LIKE US

12 Cubot S600 commercial

CUBOT
Gloss & Smooth

Unique Craftsmanship

Unique gloss, unique curve


Touch Sense
Strong & Smooth
Smart Antenna
Sharp? Smooth?

How will a cold metal give us a sense of safety and

comfort? We will cut the frame corner for twice

which will make it more soft when touching. Both

top and bottom has subtle margin, and it allows

the 2.5D glass looks shinning and rounded. Look

from the far distance, S600 is strong and cool, but

it is soft and safety when holding in your hand.

Seamless and Natural

The joint position between metal and other material

is extremely small and balance. High density CNC

lathe processing, no deviation at all.


Zinc Alloy Structure,Solid Appearance
Front & Back,

excellent in every aspect


High Strength

2.5D Curve Glass

Maybe you haven’ t notice that S600 has no plastic

protector between the glass and metal frame. In traditional

situation, the plastic protect frame is used to help relieve

the impact on the phone. That’ s because we use Panda

glass which is also called “China Corning” for the smart

phone. It has enough toughness and strengthen to resist

the crash.
CUBOT S600

Quick focus & fingerprint sensor


What S600 brings you?

-

To the fans who loves phones like us !


Wonderful camera ,amazing journey
It’ s especially for you

Samsung 16MP camera

S600 uses Samsung 16MP image sensor with PDAF focus chip ,it

takes only 0.3s to have a quick focus ,you could easily have all

wonderful pictures.

Meanwhile ,5p lens could keep a high color fidelity and broader

dynamic range .when you shoot the good scene around you or

tasty dishes during a feast ,every picture is great to post in your

Wechat moments ,you get more like .
PDAF 16mp 5p f2.0

Fast focus SAMSUNG Blue Big

chip Camera Lens Aperture
Flash Light x 2

In our mind, in dark conditions ,it can’ t expose

the whole subject , even hard to focus, but S600

gives you double flash and supplies more

exposure in dark . occasionally you use the

flashlight as the torch, that’ s a good Choice.

With S600, you will begin to like taking pictures

with flash.


Some times, you like to make some edit of pictures

Change the angle of your pictures , Add vignetting ,

make a mirror image , scrawl over the picture, add

10 different post- filters to photos . More than that ,

manually adjusting the saturation , brightness and

contrast make your work more professional .


let’s look at the shooting works of Cubot S600
It’ s a good idea to post your looking with a picture .

8MP 4P


Front Camera Lens
Video Call

Start your front facing camera and have the video call

with friends .

Use video call to say your greeting when you can’ t go to

your friend’ s birthday party .or you could talk with your

family member ,and make them have a look at the new

. . - /the rest of the text is illegible/
Only 0.3s

to start finger print sensor

From taking the finger sampling to chip recognition ,

it only takes 0.3s,you don’ t have to remember the

code any more .just press the touch area ,the phone

is unlocked immediately ,very fast and safe ,it ‘s a

trend .
It’ s safe to

use your fingerprint sensor

Please make assured to use the finger print

sensor which uses Silead GSL6163MSB2 press

finger print chip , it has the largest touch

area in the market till now ,more suitable for

people with bigger palm . more sampling

point ,more accurate for recognition , you

lock your privacy with this hardware level

finger print sensor with nobody stealing your

sampling ,yourself either .
Fast ∙ Fluent

The function will be more powerful

4 core 64bit 2GB 16GB

Stem from New generation LPDDR3 800MHz eMMC4.5 200MHz

Cortex-A53 Processor RAM ROM
The smart screen

5.0 inch 720P HD colourful screen

Panda 93% OGS 294

Glass NTSC IPS PPI


You browse the phone

In bright light

When you enjoy the first rays of sun in spring ,

you are sitting quietly in a coffee house, the

sunlight refracts through the window onto

your screen, your phone seems no dark , on

the contrary , its screen clearly show what you

are browsing . you have a coffee while reading

in the sun, no one is willing to bother your

coziness
Gentle Brightness in Dark protects your eyes

When lay down on bed for reading, how could we don’ t

have a nice display? Equip with Mira Vision display

technology, it were enable to produce soft light for

reading. Intelligent display will lower the brightness. And it

could adjust the color temperature, weaker the blue light

so as to protect your eyes. Of course, that is dream we

pursue along these years.
brightlight screen illustration not brightlight screen illustration
Deep Color, Soft rays
Full Lamination Technology

Higher Transmittance

Full lamination technology combines glass, display

and display touch sensor together so as to reduce

the air among the component, avoiding air reflect

the sunshine which will influence the display

effect. Besides this, it will help the color more

pure and the display more slim.

178˚ wide view angle

The broad view angle technology could

reach 178 degree. Even when you

watch the photo from the side, you are

able to view clear colors. It is good for

you to share a movie or photo with

your friends easily.
Support 4G network FDD-LTE

S600 has dual SIM card dual standby , it also supports

FDD-LTE standard network which enables the phone to

run smoothly. Good quality for calling guarantee the

perfect phone call experience.

Band


GSM: 850 / 900 / 1800 / 1900

WCDMA: 850 / 900 / 1900 / 2100

FDD-LTE: B1 / B3 / B7 / B20
more information on cubot pls focus on us

13 Doogee F5 commercial

Thin Light Luxury


13MP Samsung 3M2 sensor

ISOCELL sensor


360˚fingerprint sensor

Security at your fingertip


5.5’’ stunning display

82% screen-to-body ratio


Exclusive form cutting

Handsome appearance

Strong material for outer frame
DOOGIEF5

I like who i am


DOOGEE

www.doogee.cc



14 Elephone M2 commercial

Mentallic feeling

comfortable grips
3GB RAM

32GB ROM


Fingerprint to unlock

entinguished screen


Fingerprint Sensor
Precise navigation
5.5-inches LG&FHD screen

commerce in hands


panoramic photography
13 MP

Sony IMX214

F/2.0
Dual SIM 4G

FDD-LTE/TDD-LTE


MTK6753
Elephone M2

Not only for business


www.elephone.hk

15 Elephone P6000 Pro commercial

What is 3GB RAM


Rapid algorithm speed

run big games easily


What is 64-bit

Octa core


64bit Octa MT6753

world mode LTE


Mali-T720 GPU

outstanding performance


Fast stable

and energy efficient


What is 4G LTE
Large files

download in minutes


Samsung 13MP camera
LG, 5.0’’ 1280*720

pixels PPI=293


What is Android 5.1
Brand new

color interface


Fluid and

purposeful motion effect


More comprehensive functions

hardly tear yourself from it


How does the art piece break cocoon
Carefully quality control

for each step in the process


Peg away at every test

before leaving the factory


Elephone P6000 Pro 2GB/3GB

Upgrade for passionate love


www.elephone.hk

16 Gionee S Plus commercial

Technology Imitates Nature


Liquid Inspired Design
Extreme Metallic Texture
Bright, Glossy Finish
Detailed to Perfection
Limited Edition Style
Type-C USB

Faster and Easier


3150mAh Battery

Fast charge


Ami Locker

Turn it On. Sense the Difference


5MP Front Camera

with f2.0 Aperture


Face Unlock

Scans Face to Unlock the Phone


13MP Rear Camera with f2.0 Aperture
IMAGE+

PDAF Technology

65MP Photos
5.5’’ AMOLED Display

Immersive Display with Tactile Feedback


DTS Sound + Hi-Fi Headset
S PLUS

SENSE THE PLUS


GIONEE

17 HTC One M9+ commercial

Manually tested by experienced craftsman


More than 70 exacting processes
Only 5% make it to the final product
Over 300 minutes from start to finish
Dual tone anodizing
Htc one M9+

The One. Made from the passion of many.



18 HTC One max commercial

Premium metal body and big screen


Fingerprint Scan

Change how you

activate your phone
htc BlinkFeed™

Live home screen


Sweep Panorama
Dual Capture

Change your point of view


Htc Zoe™

Your gallery brought to life


Video Highlights

Change to

effortless editing
HTC Scribble

Change your live creations


Htc BoomSound™

Dual frontal stereo speakers


Htc one MAX

CHANGETOPREMIUM

Qualcomm

snapdragon


htc

19 Huawei Ascend G6 commercial

HUAWEI Ascend G6 4G


AUTO FACE ENHANCEMENT

Auto Face Enhancement demonstration is created by visual effect


SELFIE PREVIEW WINDOW

Selfie Preview Window demonstration is created by visual effect


Text messaging demonstration is created by visual effect
AUDIO PHOTO

Audio Photo demonstration is created by visual effect


8MP REAR CAMERA

WITH PANORAMA

Panorama demonstration is created by visual effect


Video playback demonstration is created by visual effect
4G LTE Cat4 WITH UP TO

150Mbps DOWNLOAD SPEED

Sharing interface demonstration is created by visual effect

Download speed depends on the individual configuration of the mobile

as well as on network configuration and other physical conditions

Information provided for reference only


AUTO SCENE RECOGNITION

Auto Scene Recognition demonstration is created by visual effect


5MP WIDE ANGLE

FRONT CAMERA

Sharing interface demonstration is created by visual effect
HUAWEI Ascend G6 4G

Share Better


MAKE it

POSSIBLE | 4G LTE


HUAWEI

consumer.huawei.com



20 Huawei Mate S commercial

2.5D Gorilla Glass


Super Slim Profile
Diamond Cut Bezel
Full Metal Body
Fingerprint Control
Force Touch
Visual effects optimized for demonstration only.
Double Knuckle Screen Capture
Knuckle W for

Instant Messaging


Knuckle Crop
Knuckle C for

Professional Camera Mode


Product color, shape, interface and functions are for reference only. The actual product may vary.
HUAWEI Mate S
Touch. Made Powerful
HUAWEI

21 iNew L3 commercial

High-definition Camera


Metal Frame
Corning Gorilla Glass
iNew
Ultra-thin Handset
HD Large Screen
Nano-coating water-resistance
PDAF Fast Automatic Focus
INEW L3
iNew®

22 iNew U5 commercial

5.0 Inches IPS screen


Infrared remote control
High-definition Camera
CPU Quad core

16GB ROM + 1GB RAM


Enter “Music” interface by drawing “M”
INEW U5
iNew®

23 iPHONE 5 commercial

Introducing

iPhone 5

With Widescreen Retina Display

Extend the possibilities
All New Design
All New Design

Unibody construction

Antenna at top and bottom

of handset with glass cutout

RF windows

9mm taller, 22% thinner


7.6 mm

22% thinner


7.5% lighter (4.6 ounces – 130grams)
Hardware Enhancements

4’’ 16:9 widescreen display,

dramatically thinner with

in-cell technology

640 x 1136 pixels at 326ppi,

18% larger screen

Next generation LTE (4G)

wireless communication


Hardware Enhancements

A6 processor

RAM upgraded to 1GB

Storage increased to 32, 64 & 128GB

720p front FaceTime camera
New Mini Dock Connector
New Mini Dock Connector

All new 9-pin connection

Over 50% smaller port

Faster transfer speeds with USB 3


New Nano Sim Card
New Nano Sim Card

4FF Sim Card designed by Apple

40% smaller than Micro Sim Card

12.3mm x 8.8mm x 0.67mm


Fingerprint Scan to Unlock
Fingerprint Scan

Hybrid fingerprint matching

On-chip encryption

8mm x2mm fingerprint

Sensor array at 500ppi
Fingerprint Scan

Built into the Home Button


iOS Software Enhancements
Mission Control

Swipe up with two fingers

to reveal Mission Control panel

Access frequently used

system settings

Control display brightness


Mission Control

Adjust audio playback controls

Swipe up with two fingers

to reveal more apps


New UI

for Calendar App


New UI

for Contacts App


Maps beautifully designed from the ground up
New Passbook app
Ask Siri for Sports, Restaurants and Films
iPhone 5

With Widescreen Retina Display

Extend the possibilities

24 Lava pixel v 2

Blue glass filter


5P lens
Large f2.0 Aperture to transmit 66% more light
1.4 micron pixel size

for clearer & brighter images


Pic focus
8MP front camera

& front flash


Amazing selfies

Beauty-Fi

Wide angle lens

Wide angle selfie


Power-packed for ultimate performance
Optimised battery performance
Slim & sleek
Fits beautifully in hand
Just 70.8 mm wide
Super tough

Dragon-Trail Glass


Advanced

3-layer touch panel


Smooth Oleophobic Coating
Star 2.0 OS

based on Lollipop 5.1


LAVA

pixel V2


Smartphone photography redefined
LAVA

25 Lenovo Vibe S1 commercial

GET READY FOR

THE POWER OF TWO
INTRODUCING THE WORLD’S FIRST

DUAL SELFIE CAMERAS


8MP PRIMARY CAMERA

SEE EVERY DETAIL


2MP SECONDARY CAMERA

FOR DEPTH OF FIELD


BLUR EFFECT
SLIDE TO BLUR
SELECT BLUR EFFECT
GOODBYE PHOTOBOMBERS
ONE-TOUCH REFOCUS
REFOCUS ANYWHERE
MORE PROFESSIONAL SELFIES
BACKGROUND SWAP
CUT YOURSELF OUT
PASTE ON ANY BACKGROUND
FASHION & STYLE

Selfie special

10 steps to

The perfect

SELFIE!!

COVER GIRL CELEBRITY


AROUND THE WORLD
REAR CAMERA SELFIES
PLACE YOURSELF OVER A LIVE SHOT
HANDS FREE
LOW LIGHT
*Optional accessory
A REVOLUTIONARY NEW

SELFIE EXPERIENCE

LENOVO VIBE S1
Lenovo™

26 Lenovo VIBE X2 commercial

LENOVO VIBE

X2 SMARTPHONE
5 MEGAPIXEL

SELFIE


CAMERA
FIND
THE RIGHT
EXPRESSION
INTELLIGENT BEAUTY

LOOK THE BEST


BLINK TO CAPTURE
WAVE TO CAPTURE

AVOID CAMERA SHAKE


LENOVO VIBE

X2 SMARTPHONE



27 LG G3 Commercial

Metallic Skin


Floating Arc Design
The Finest Visibility

5.5’’ Quad HD Display


Laser Auto Focus
Laser Auto Focus

Advanced OIS +

Dual Flash

13MP
Laser Auto Focus

Touch & Shoot
Touch & Shoot
1 Watt Speaker

with Booster Amp


2800 mAh

3000mAh


Removable Battery
KnockON

Knock Code™


Simple Flat Style

Graphic User Interface


Smart Keyboard

With Adjustable Keyboard Height

with Adaptive Keyboard
Smart Notice
Hassle-Free

Wireless Charging


LG G Watch
Harman Kardon Signature Sound

Bluetooth Stereo Headset

TONE Infinim™
Retractable Wire Management

Bluetooth Stereo Headset

TONE Infinim™
Simple is the New Smart

LG G3
LG

Life’s Good

28 LG V10 commercial


VALUABLE

VERIFY
VISION

VOGUE
VARY
VOYAGE
V10
Strong Beauty
FRONT CAMERA
Dual Front Camera
Selfie + Groufie Dual Front Cameras
Selfie Camera
Groufie Camera
Second Screen
24/7 Always-on

Second screen


Enhanced Multitasking

Second Screen


Durable Build
Distinctive Durability Dura Skin / Dura Guard

The action is simulated


Next Level Multimedia
Record Without Blur

Steady Record


15sec. Auto Edit
Quick Share
Capture Just The Audio You Want

3 Directional Mics


32 bit Hi-Fi DAC
Removable Battery
micro SD Slot
Qualcomm

snapdragon The color and design of products vary by country


Be You
LG V10
Innovation for a Better Life
LG

Life’s Good



29 Micromax Canvas 4 Plus commercial

CAN UNLEASH COLOURS


Canvas 4+
CAN BE SLEEK
SLIM

7 mm
LIGHT WEIGHT


13 Mega pixel
CAN BE BRILLIANT
12.7cm (5), AMOLED HD SCREEN
1280X720 PIXELS, 293PPI
CAN BE ELECTRIFYING
1.7 GHz OCTACORE
RAM 1GB
CAN CAPTURE REALITY
13MP REAR CAMERA
CAMERA FRONT 5MP
CAN CLICK INSTANTLY
CAMERA WIDGET
CAN BE ADDICTIVE
ANDROID

KITKAT


4.4.2
A LOOK CAN DO IT ALL
QUICK LOOK

NEWS->WEATHER->TWITTER->FACEBOOK


COLOURS CAN TELL
SMART ALERTS

MESSAGES


E – MAILS

CALLS
CAN ACCESS QUICKLY


SMART GESTURES

CUSTOMIZABLE GESTURES

FOR QUICK ACCESS
Canvas 4+

30 Micromax Canvas Knight commercial

Canvas KNIGHT


CAN experience blazing fast speeds!
OCTACORE

1.7 GHz


PROCESSOR
CAN capture reality!
16MP 8MP

REAR FRONT

CAMERA CAMERA
FULL HD

VIDEO


RECORDING
CAN get hooked!
ANDROID

KITKAT 4.4


CAN be real!
DISPLAY GLASS

12.7 cm CORNING®

FULL HD GORILLA®
CAN make a style statement!
Full Black

Black & Gold White & Gold


Canvas KNIGHT

CAN BE


FURIOUSLY FAST
Micromax

nothing like anything



31 Microsoft Lumia 950 and 950 XL commercial

Unlocks with

Windows Hello Beta
Super sharp imaging
Triple LED flash for natural colors
Built for

performance


Up to 564ppi for amazing detail
USB-C fast charging
Consistent Windows 10 experience

Screens simulated. Sequence shortened.


Power a second screen

Screens simulated. Sequence shortened.

Accessories sold separately. Office 365 subscription

required for some Office features.


The phone that works like your PC.
Microsoft

Lumia


950 950 XL
Microsoft

32 Motorola Moto E commercial

The new moto e


Choose to Start
4G LTE with Quad-core Processor
Front and Rear Cameras
The device will receive at least one software upgrade to the current Android™ 5.0 Lollipop operating system.

Android is a trademark of Google Inc. The Android robot is reproduced of modified from work created and shared by

Google and used according to terms described in the Commons 3.0 Attribution License.
Latest Android™
All battery life claims are approximate and based on average mixed use profile that includes both usage and standby time.

Actual battery performance may vary and depends on many factors including signal strength, network configuration, age of

battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
All-Day Battery
the new #choosetostart

moto e starting at

$119

motorola.com



MOTOROLA and the Stylized M are registered trademarks of Motorola Trademark Holdings, LLC.

All other trademarks are the property of their respective owners. © 2014 Motorola Mobility LLC. All rights reserved.



33 Motorola Moto X Pure Edition commercial

INTRODUCING

MOTO X

PURE EDITION


BEAUTIFUL

INSIDE AND OUT.


5.7 QUAD HD

DISPLAY
21 MP

CAMERA
5 MP WIDE-ANGLE

FRONT FACING

CAMERA

WITH


FLASH
All battery claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4GLTE networks with excellent coverage and

includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors

including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
ALL-DAY BATTERY
Battery must be substantially depleted; charging rate slows as charging progresses. Charger sold separately in some markets.
Up to

10

hours of power



IN

15

MINUTES


TURBOPOWER™

CHARGING
PURE ANDROID™

EXPERIENCE
PERSONALIZE WITH

MOTO MAKER


GENUINE WOOD AND LEATHER
Moto x Choose the phone

PURE EDITION that loves you back.

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA and the Stylized M

Logo are trademarks of Motorola Trademark Holdings, LLC. Android, Google and Google Play are trademarks of Google Inc. Corning and Gorilla are registered trademarks of Corning Incorporated. Qualcomm

is a registered trademark and Snapdragon is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners. © 2015 Motorola Mobility LLC. All rights reserved.

34 Nexus 6 commercial

NEXUS
6


Quad core 2.7 GHz CPU
Ergonomic contours
Stunning 5.96’’ AMOLED display
Turbo charging technology
13MP camera with

optical image stabilization


And features Lollipop
The sweetest release

yet from Android


6
Google

35 Nexus 6P commercial

NEXUS
P


Sculpted aluminium body
One touch

fingerprint security


5.7’’ Quad HD

AMOLED display


Larger, 1.55µm pixels for

great pictures in any light


Fast charging and reversible

USB Type-C


Featuring Marshmallow.

The fastest and freshest

Android yet.
6P
Google

36 Nokia Lumia 1520 commercial

CARL THOMAS

ARCHITECT
20MP PUREVIEW

CAMERA
Screen images are simulated and sequences shortened


NOKIA

STORYTELLER


OFFICE BUILT IN
6’’ 1080P FULL

HD DISPLAY


WHAT’S

YOUR STORY?


NOKIA

LUMIA 1520


NOKIA

37 Nokia Lumia 920 commercial

Shot with a leading Smartphone


Shot with Nokia PureView
Wireless charging
PureView™ camera
PureMotion™ HD+
Smart Shoot
Nokia City Lens
Super Fast IE10
Cloud
Live tiles
World’s best touchscreen
This is Lumia.
Nokia Lumia 920

nokia.com/Lumia 920 Windows Phone


Nokia

Learn more about Nokia Lumia 920 here.



38 OnePlus 2 commercial

FINGERPRINT SENSOR


5.5’’ IN-CELL DISPLAY
USB TYPE-C
13MPx 1.3µm CAMERA

LASER FOCUS

OIS
ALERT SLIDER
DUAL SIM 4G
QUALCOMM®

SNAPDRAGON™ 810 V2.1


4GB LPDDR4 RAM
NEVER SETTLE
1+

39 OnePlus One commercial

Touch-on-Lens

Technology
5.5’’ CABC & DRAM Display
1080p LPTS IPS
Sandstone Black
Silk White
Subtle Curvature
13MP Sony Gen2

Exmor Sensor


6 Lens Elements f/2.0
2.5GHz Snapdragon 801

3GB RAM
Global 4G Support


3,100 mAh Li-po Battery
1+

40 OPPO Find 7 commercial

OPPO Find 7


The Rules Have Changed

A New Era Has Begun


VOOC Tech

Starts Charging


13MP HD Camera

Taking 50MP Pictures


2K Screen 2560x1440 Resolution
VOOC Rapid Charge

4 Times Faster Charging


Find More

OPPO Find 7



41 OPPO Neo 7 commercial

OPPO /THESE TWO LINES ARE PERMANENT DURING THE COMMERCIAL/

Neo7

ISAYANA SARASVATI



MUSICIAN
EXPRESS YOURSELF
ELEGANT DESIGN
CREATIVE CAMERA MODE
SHOW THE BEST
BREAK THE RULES
GRAB YOUR MOMENT
Neo7

RISE AND SHINE


OPPO

42 Philips Xenium V787 commercial

Classical

Metal body and design
The 3rd generation long standby
Philips SoftBlue

Anti-Blue Light technology


Tweak blue light emissions
Easy on eyes without sacrificing color

Philips SoftBlue Technology Traditional Blue light reducing technology


Philips Xenium Technology
Powerful 5000mAh battery
Up to 36 days standby time
Up to 20 hours video viewing time
Ample battery Amazing energy
Up to 15 hours gaming play
Up to 24 hours talk time
5 inch full HD SoftBlue screen
1.3GHz Octa-core processor (64-bit support)

2G RAM
A life content that you’ll never miss


13Megapixel PDAF camera
0.2 second fast focus
84˚ front facing wide angled camera

You get what you see


4G network(TD-LTE/FDD-LTE)

Connecting the world with speeding


Discover the

profound power

Philips Xenium V787

All data above are measured in the laboratory environment

* MicroSD memory card is not included.

Actual available memory for end user usage may vary from market to market due to pre-configuration.

Specifications indicated are subject to change without prior notice.

All visuals provided are for reference purposes only. Actual product features such as phone colors and screenshots may vary from those pictured.


Innovation+you
PHILIPS

www.philips.com/mobilephones



43 Samsung GALAXY A commercial

WHERE


SHOULD

I START?
WHAT

AM I

GOOD AT?
HOW CAN



I MAKE A

DIFFERENCE?


WHAT ARE MY LIMITS?

Professional stuntman. Do not attempt.


WHAT’S

NEXT?
Professional in controlled environment. Do not attempt.


THE ANSWER IS

IN YOU
YOU ARE THE

ANSWER
Samsung

GALAXY A



44 Samsung Galaxy Note 5 commercial

You wanted more

from your phone
More screen space
The ability to do more
To create more
Introducing SAMSUNG

Galaxy Note5


All new design
Beautiful glass and

metal curves


Ergonomically fits in one hand with a curved back
slimmer bezel
and a large, best-in-class display
Gold

Platinum


Color options may not be available in some countries.
Black

Sapphire
White

Pearl
Silver

Titanium
All powerful pen


Instant access

to your favorites

Air Command
Capture full articles as a seamless image

Scroll Capture


Select and share your interests

Smart Select


Instant note taking without unlocking the screen
Captivating experience
5.7’’ Quad HD Super AMOLED display 518 ppi
The power

to do more

seamlessly

Multi Window

64-bit Octa-core, 4GB LPDDR4 RAM, LTE Cat. 9

Screen simulated and sequence shortened. LTE Category 9 support may vary by country or carrier.


Hear music like it was intended

wirelessly

Level On Wireless Pro

Sold separately.


Never miss a moment

Quick Launch


Vivid and crisp photos

Rear Camera: 16MP F1.9 Real-time HDR with Smart OIS


Front Camera: 5MP F1.9 with Real-time HDR
Advanced video recording

Video Collage

4K (UHD) video recording
Easy navigation

with S Pen


Livestream natively directly from your phone

Live Broadcast

powered by YouTube

Speed and performance may vary based on network.


Charging :

Faster than ever


Full charge within

90 minutes

Travel Adaptor (Fast Charge)

Results may vary based on conditions of the device or environment.


Full charge within

120 minutes

Wireless Adaptor (Fast Charge)

Sold separately. Results may vary based on conditions of the device or environment.


Charge on the go

Battery Pack (Fast Charge)

Sold separately. Results may vary based on conditions of the device or environment.
All new design. All powerful pen.
SAMSUNG

Galaxy Note5

NEXT IS NOW
SAMSUNG
/the screen with small print not included/

45 SISWOO Darkmoon R9 commercial

Darkmoon

SISWOO R9
Darkmoon …
Mobile phone + Ebook
Front 8MP FF

Main 13MP AF


DUAL SCREEN
Passive light source

to reduce visual burden


Low power consumption
MT6752

1.7GHz 8 cores 64bit

3GB RAM + 32GB ROM
WWW.SISWOO.COM

46 Sony Xperia A4 commercial

XPERIA A4


Compact
warmth
Compact
Comfort
Comfort

Comfort

Comfort
Friendly

warmth
Fit

Your

Style
XPERIA A4



NTT

docomo
BE MOVED


SONY

47 Vertu Aster commercial

V
INTRODUCING

THE NEW ASTER
HANDMADE BY A

SINGLE CRAFTSMAN


RANGE OF

LUXURY LEATHERS


ACCESS TO

INVITATION-ONLY EVENTS


VERTU CONCIERGE

& EXCLUSIVE SERVICES


SAPPHIRE CRYSTAL SCREEN

& TITANIUM BODY


EXTRAORDINARY ENGLISH CRAFTSMANSHIP

THE NEW ASTER


VERTU

HANDMADE IN ENGLAND



48 Xperia E4g commercial

SONY


PRESENTS
XPERIA E4g
Acclaimed

craftsmanship


Attention to details
Ergonomic design
Sony camera

technology


Recognizing 52 scenarios
and makes ideal settings on its own
NFC connect and share
Optimize how

your battery is used


Extend your battery

life when you’re not

using your apps
Personalize your home screen

Easily change it back

to the original
Easy transfer from

your old phone

to your new phone
XPERIA E4g

Icons and images are for illustrative purposes only.


SONY

49 ZTE Axon Elite commercial

WHAT MAKES A PHONE

TRULY SHINE?
FROM ITS DESIGN

TO ITS FEATURES


A PHONE THAT MADE ENTIRELY

WITH YOU IN MIND


QUALCOMM SNAPDRAGON 810 CHIPSET
INNOVATIVE HEAT SINK DISSIPATION TECHNOLOGY
DUAL REAR

6-ELEMENTS CAMERA

LENSES
LARGE 1.8 APERTURE

DUAL LENSES WITH STUNNING BOKEH EFFECT

ULTRA FAST AUTO FOCUS
4K UHD VIDEO RECORDING

WITH ADRENO 430 GPU


PANORAMIC

SLOW MOTION

MULTI-EXPOSURE

INTERVAL SHOOTING

REAL-TIME FILTER

SPORT MODE

MANUAL MODE
32GB ROM + 128GB SD
AKM4961

Audio Chipset


2-PATH Hi-Fi SOUND

WITH AKM 4961 DUAL AUDIO CHIPSETS

INDEPENDENT Hi-Fi PLAYBACK AND RECORDING
LATEST FINGERPRINT TECHNOLOGY FROM FPC

160 X 160 RESOLUTION WITH UP TO 5 FINGERS


THE GATEWAY TO INTERNET OF THINGS
A PHONE UNLIKE

ANY OTHER


WORLD’S FIRST SMARTPHONE

WITH CORNING ANTI-MICROBIAL GORILLA GLASS


IMAGINATION

COMES TRUE

FHD 5.5’’ DISPLAY

COLLABORATED WITH TEAGUE (BOEING 787 DREAMLINER DESIGN TEAM)


IT’S THE NERVE CENTER

OF ALL THINGS YOU


AXON

IT’S ALL YOU.


ZTE

Tomorrow never waits



50 ZTE Blade Vec commercial

Ultra-thin Slim and meticulous 7.5mm


Android 4.4 Operating system
Dual SIM Dual Standby

One SIM for work and the other one for life.


Powerful Front Camera

Wonderful self-portraits and video call effects.

5MP 1080P 2.2 Aperture BSI 88 Wide angle lence
Professional Rear Camera

Delivers high-quality images even in very low light.

13MP 1080P 2.2 Aperture BSI
Live photo/Best shot/Continue shot/Zero shutter Delay
5.0Inch HD Screen

16.7M color 1280x720 resolution

IPS, all angles of view
True Octa-Core Power

MTK6592 Octa Core


ZTE Blade Vec

A Sentient Robot in the Information Age


Bringing you Closer
ZTE


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