6 Thai Market Analysis



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Apart from obtaining a license, as stated above, the Broadcasting Business Act also controls the contents broadcast by a television business. As stated in Section 37, if the broadcasting of programmes contains contents that have the purpose of encouraging the overthrow of the current administration under the democratic form of government with the King as the Head of State, have the purpose of adversely affecting the security of the State, public order or the morals of the people, or are of an obscene nature, or cause serious deterioration of the mind or health of the people, such contents shall be prohibited from being broadcasted. It is the responsibility of the licensee to examine and terminate the broadcasting of any such content. The failure to do so may result in the immediate termination of broadcasting by NBTC. Thus, it is also the responsibility of OTT TV providers to examine and terminate the broadcasting of any such content, whilst NBTC reserves the right to immediately terminate any such broadcasting.


225 This study does not include Pay TV via Internet network (IP Television), since there are limited users, not well received, and decreasing in number.

226 Source: Operator Database, May 2016

227 Source: NBTC Database, May 2016, random sample from 100 operators from 217 licensed operators that did not pay an annual fee or paid zero THB annual fees, and data from operator interviews as of May 2016

228 Source: NBTC Self-Regulation in Broadcasting, Television Broadcasting Competition Status Report (January–July 2015), Page 39, 2015

229 Source: NBTC Database as of May 2016

230 Source: http://isranews.org/investigative/investigate-news-person/item/47764-report05_47764.html (2 August 2559)

231 Source: 2014 Revenue Report disclosed by Licensed Providers under Section 2 in NS.02

232 Source: Information from interviewing providers in May 2016

233 Source: http://positioningmag.com/?p=26042

234 Source: Electronic Transaction Development Agency (ETDA) 2015

235 Source: Movie Streaming Market Survey in Thailand http://goo.gl/qCrP4v

236 Source ะ http://goo.gl/qCrP4v

237 Source: https://www.blognone.com/node/54620

238 Adaptive Bitrate means a technique that matches video quality with Internet speed used to download the data as well as screen size.

239 Source: https://www.beartai.com/news/it-thai-news/42685

240 Source: https://www.beartai.com/news/promotion news/72195, https://mobil.edista.com/archives/86762u, and

http://www.kasikornbank.com/spedal/KMobil.eBankingRewardPLUS/Pages/Privil.ege-Primetime.html.



241 Source: https://www.facebook.com/DOONEEFANPAGE/photos/?tab=album&al.bumJd=574836342652355

242 Source: https://www.marketingoops.com/digitaH.ife/doonee-tv/

243 Source: http://www.mono.co.th/lnvestor-Relations/pdf/AR_MONO_2015_EN.aspx

244 Source: http://www.56-l.com/reports/MONO/MONO_13F561_th.pdf

245 Source: http://www.monomaxxx.com/review/detail/AndroidNews แล!; https//www.monomaxxx.com/card/joinnow/

246 Source: http://www.dcs-digital.com/setweb/downloads/2558q4/20160304_mono.pdf

247 However, content procurement cost is considered total cost of MONO

248 Source: http://tech.mthai.com/mobile-tablet/56353.html

249 Source: http://www.whatphone.net/news/iflix-will-official-launches-in-thailand-this-august/

250 Source: http://thumbsup.in.th/2015/07/iflix-will-be-launched-in-thailand-au§ust/

251 Source:http://thumbsup.in.th//07/2015iflix-will-be-launched-in-thailand-au§ust/

252 Source: http//thumbsup.in.th//07/2015iflix-will-be-launched-in-thailand-au§ust/

253 Source: http://www.siampod.com//07/01/2016netflix-available-in-thailand/

254 Source: http://www.siampod.com/2016/01/07/netflix-available-in-thailand/

255 Source: http://www.macthai.com/2016/07/21/netflix-support-thai-subtitle-and-audio/

256 Source: https://www.beartai.com/lifestyle/46595

257 Source: https://www.blognone.com/node/67978

258 Source : http://goo.gl/sYljOR

259 Source : http://thumbsup.in.th/2014/12/line-tv-launches-in-thailand/12wมา : https://www.beartai.com/lifestyle/46595

260 Source : http://www.iphone-droid.net/line-tv/

261 Source : https://linecorp.com/th/pr/news/th/1216/2015

262 Source: http://smejump.com/advertising-line-tv/

263 Source: http//www.it24hrs.com/2014/youtube-thailand-launch/

264 Source: http://www.whatphone.net/news/youtube-offline-now-available-in-thailand/

265 Source: https://www.socialbakers.com/statistics/youtube/channels/thailand/

266 Source: http://www.mxphone.net/160616-ais-launch-zeed-sim-4g-youtube/

267 Source: http://www.mxphone.net/100815-dtac-happy-youtube-and-line-tv-package/

268 Source: http://xn-o3chnhib8mb8e.com/category/tv-youtube/

269 Source: http://bit.ly/ldOZ49e

270 Source: http://www.bloomberg.com/Research/stocks/private/snapshot.asp?privcapld=5825138

271 Source: http://www.ch7.com/about_us

272 Source: http//www.bangkokbiznews.com/news/detail/703198

273 Ibid. 14

274 Source:7J Source: http://www.samsmg.com/th/artide/kpop-concert

275 Source: http://www.manager.co.th/Drama/ViewNews.aspx?NewslD=9570000098853

276 Source: http://bit.ly/2bJ7CU

277 Ibid. 13

278 Source: http//workpointtv.com/download-workpointtv-app/

279 Source: http://www.mana§er.co.th/DramaA/iewNews.aspx?NewslD=9570000047252

280 Source: http://§rammy.listedcompany.com/misc/AR/20150331-grammy-ar2014-th-02.pdf Page 81

281 Source: http://www.onehd.net/howtowatch

282 Source: http//grammy.listedcompany.com/misc/AR/20150331 grammyar2014th02.pdf

283 Source: http://www.rsfriends.com/%E0%B8%8A%E0%B9%88%E0%B8%AD%E0%B8%87-8-appUcation/

284 Source: https://www.facebook.com/thaich8

285 Source: http://true.listedcompany.com/mis๙AR/20160318-true-ar2015-th-02.pdf

286 Source: http://truevisionsgroup.truecorp.co.th/packages

287 Source: https://anywhere.truevisions.tv/

288 Source: http://vwvw.symphon.net.th/src/misc/news/enjoy/2013/Nol6.pdf

289 290 Source: http://bit.ly/2bzylCI และ http://bit.ly/2bweRNn

290 Source: http://bit.ly/2bdvQYE

291 Source: Market Value of Telecommunication Market 2015 and Forecast of 2016 (http://bit.Ly/2baRkX0

292 Source: Telecommunication Market Situation Report, 15F4Q Page 6 and 31 (https://www.nbtcgo.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a6/ ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c)

293 Source: http://vwvw.mxphone.net/180113-tot-iptv-internet tv/

294 Source: http://vwvw.totiptv.com/Product/Channel/ByPackage.aspx

295 Source: Telecommunication Market Situation Report 15F4Q Page 10 (https://www.nbtc.go.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a()f- ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c)

296 Source: 2015 Annual Report of Advance Info Service Plc. Co., Ltd. (http://advanc.listedcompany.com/misc/ar/20160226-advanc-ar-2015-th-03.pdf)

297 Source: http://www.ais.co.th/fibre/

298 Source: http://www.ais.co.th/fibre/package_home.html

299 Source: http://www.ais.co.th/playbox/movie.html และ http://www.ais.co.th/pl.aybox/movie.html.

300 Source: Telecommunication Market Situation Report 15F4Q Page 17 (https://www.nbtc.go.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a6f- ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c)

301 Source: http://www.iphoneapptube.com/ios-app/3bb-doud iptv-free tv-online-youtube/

302 Source: http://bit.ly/2c58ghB

303 Source: http//www.it24hrs.com/2016/ais-4g-advanced-launch/

304 Source: http//vwvw.9tana.com/node/ais-play/

305 Source: http://vvvvw.gsma.com/spectrum/wp-content/uploads/2015/05/Building-Thailands-Digital-1 conomy. Full-Report. I NG.-April2015.pdf

306 Source: http://austg.com/include/downloads/PirateProfRe.pdf

307 Source:https://ustr.gov/sites/defaul1/files/2015Special-301-Report-FINAL.pdf

308 Source: http://vwwv.iipawebsite.com/rbc/2016/2016SPEC301THAILAND.PDF

309 Source: http://media2.telecoms.com/e-books/DTVE/magazine/msott16pt5_lo.pdf

310 Source: http://www.mono.co.th/lnvestorRelations/Shareholder-lnfomation/Major-Shareholders.aspx

311 Source: Business Data Warehouse Ministry of Commerce, Department of Business Development

312 Source: http://ncws.damphonc.com/ncw'> 28417.html.

313 Source: http://bit.ly/2cPy1NN

314 Source: https://www.blo§none.com/node/63505

315 Source: http://dna-th.listedcompany.com/business_overview.html

316 Source: http://www.newplus.co.th/76990

317 Source: http://th.postupnews.com/2015/02/Primetime-Entertainment-TV-Online-On-Demand.html

318 Source: http://thumbsup.in.th/2015/07/iflix-will-be-launched-in-thailand-august/

319 Source: http://www.mumbrella.asia/2016/09/iflix-hires-thinakorn-thianprathum-lead-thailand-operation/

320 Source: http://www.mediabusinessasia.com/article.php?id=1405

321 Source: https://www.beartai.com/review/software-review/70614

322 Source: http://www.tech radar.com/news/video/asian-streaming-service-iflix-now-supports-offline-viewing-1309075

323 Source: http://www.mediabusinessasia.com/article.php?id=1697

324 Source: http://positiongmag.com/61628

325 Source: https://www.digitalnewsasia.com/startups/chromecast-support-now-original-content-coming-hooq-eco

326 Source: http://bit.ly/2efunly

327 Source: https://Unecorp.com/en/company/mission

328 Source: https://Unecorp.com/en/pr/news/en/2016/1348

329 Source: https://brandinside.asia/line-tv-7-days-7-lives/

330 Source: http://bit.ly/2dFIOxn

331 Source: http://www.telecomasia.net/content/naver-uses-visualon platform-power line Iv-application

332 Source: http://www.nationmultimedia.com/technology/Line-Corp-lays-out-five-year mission 30282763.html

333 ที่มา: https://www.marketingoops.com/news/biz-news/ben-king-new-head-of business-google-thailand/

334 ที่มา: http://www.nationmultimedia.com/breakingnews/Google-Thailand-appoints-Ben King-country-head-30275435.html

335 ที่มา: http://positioningmag.com/62750

336 Source: http://www.whatphone.net/news/youtube-offline now-available-in-thailand/

337 Source: http://www.netvaluator.com/www/bugaboo.tv

338 ทีมา: http://muenue.com/2013/04/truevisionsanywhere/

339 ที่มา: http://www.siamsim.com/index.php?lay=show&ac=artide&ld=539657181

340 Source: http://investor-th.ais.co.th/what_we_do.html

341 Source: http://www.becworld.com/download/en_aboutus_policy_2014.pdf


Informal translation provided for members of P.


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