A few of my achievements across the years can be summed up as follows

1. 
   Spearhead Brand Strategy for Bajaj (Auto Finance Division) including Creation of all Messaging Platforms including Website, Brochures, Communication, Social Media Platforms and Newsletters to bring about Brand and Product Awareness along with pegging Motorcycle Financing as an Integral part of the Product Campaigns
   
2. 
   Spearheading the process of Conceptualizing, Creating and Monitoring Campaign messaging and Collaterals including design/execution and deployment for internal as well as external customers of Ericsson Global
   
3. 
   Revamping of Royal Enfield’s Entire Digital Platform Set from Scratch in Line with New Brand Identities and Persona catering to the Evolved Target Audience. Creation and Execution of Social media strategy for Royal Enfield – Facebook, Instagram and Twitter
   
4. 
   Content Creation and Collation for Royal Enfield as the Chief Editor of the enthusiast focused magazine – The Beat. Custodian of all Archival Information on the History of the Brand and Vintage Products for Implementation into Marketing and Brand Campaigns
   
5. 
   Spearheading Community Management through initiatives, Influencer Incubation & Digital buzz creation around new products for Royal Enfield as part of Launch Campaigns
   
6. 
   Conceptualizing 360 degree branding solutions across platforms (Print, Radio, TV, Internet and Ground Activations) for multiple top notch clients of the Bennett and Coleman group (Times of India)
   
7. 
   Leading the sourcing/development of VAS applications for Tata Indicom, their strategic placement/promotions and creation of communication messaging around them
   
8. 
   Creating Marketing Solutions and Collaterals for IT services of Tata Infotech (Now TCS) for North American Markets.
   

I have additionally worked closely with Shell India and Castrol Biking in their digital activations as an active contributor from the motorcycling community for Brand and Product Campaigns

I am an active bird in twitterverse and go by the name of @TheGhostRider31

(M): 9910950444

Brand Building Strategy

• 
  Conceptualizing and Creating Brand Strategy for Bajaj Auto finance and translating the same through Messaging and Collaterals from Bajaj Auto Finance. Strategic Inclusion of Motorcycle Financing as an integral aspect of Motorcycle Brand Communications for Bajaj Auto.
  
• 
  Spearheading the process of creating/adapting brand centric campaigns and collaterals across various platforms for all divisions of Ericsson Global. Ensuring all collaterals is not only Brand Compliant but also reflect the Ericsson style template. Devising Campaign Communication vehicles keeping in mind corporate initiatives as well as target audience specifics. Identifying various opportunities across various divisions where Ericsson Collaterals and messaging can be made better to communicate Ericsson internal values and customer focusing ideologies.
  
• 
  One of the key Stake-holders in the Strategic Business Planning process for Brand Positioning, Product positioning and Brand track and customer feedback for existing products and activities to refine them
  
• 
  Identifying the brand attributes and helping in dovetailing the marketing communication and activities towards reinforcing these attributes with special focus on On-Ground Activations and Digital marketing.
  
• 
  Spearhead Brand building with special focus on the digital medium. Design and lead all online content, activities and engagements used for Brand Building and generate product awareness
  
• 
  Spearheading special projects to establish connect with various stake holders in the “Pure Motorcycling” ecosystem and establish symbiotic relationships and associations
  

• 
  Creation of Digital & Social Media Strategy for Managing Platforms for Bajaj Auto Finance and Revamping of the Website to make it intuitive and user friendly along with integrating Web 2.0 features.
  
• 
  Spearhead Overall Digital Brand Building activities including Social Media Platform creation and management for Royal Enfield. Envision and Conduct special on ground and digital activations and customer/market facing activities in sync with overall Brand Strategy and Product Strategy
  
• 
  Conceptualize, Design and Monitor execution of various Digital Campaigns for Royal Enfield in sync with Mainline Campaigns
  
• 
  Creation of Digital Campaigns and components for Ericsson Global in sync with Global Campaign for Year 2016 creating a “Connected World”
  

• 
  Facilitate Corporate Communication Team in Propagating various joint ventures and initiatives for Bajaj Auto Finance.
  
• 
  Assist Global Corporate Communication in Creating brand Communication Messaging around a Connected World for Ericsson and projecting the Organizations contribution towards a Progressive Technological World
  
• 
  Maintain relations with media and intimate them about various activities and events planned out including Global Product Paunches for Royal Enfield
  
• 
  Facilitate Media rides and interact with Media representatives to understand their take on product and placement as well as help them understand brand philosophy and seed in ideologies.
  
• 
  Facilitate Media relations and Participation in Trade Exhibitions for Tata Indicom, VSNL and Tata Infotech specifically from a Telecom Industry perspective
  

• 
  Create Content Strategy around Motorcycle Financing and the Ease of Motorcycle Ownership for Bajaj Auto Finance and define Content Vehicles to percolate this information
  
• 
  Participate in Creation of Content Strategy; Create Archival Bank and Communication Docket for Global distribution for Ericsson.
  
• 
  Manage the end to end production of the publications, namely the ‘for the enthusiast’ magazine called ‘The Beat’ and the ‘Rides Journal’ along with the e-news letter from Royal Enfield. Create, collate and manage all content including video and images which goes live from to the media as well as the general public as well as on YouTube channel. Manage crowd-sourcing of content and identify contributors to help build content around the motorcycles.
  
• 
  Custodian of archival information and provide content as input for other marketing initiatives such as ad creatives, interactive exhibits for motor shows etc and maintain historical model information and serve as reference point for historical information and data for Royal Enfield
  

• 
  Active Involvement in Strategic Development and Propagation of Brand Messaging for Bajaj V through various activities.
  
• 
  Active involvement in Product launches and the various ATL/BTL activities around the same – Thunderbird 500/Bullet 500/Continental GT
  
• 
  Interact with customers and participate in customer focus group discussions and market research programs to understanding the needs of the market and determine product fitment. For Royal Enfield
  
• 
  Conceptualize, Design and monitor the execution of Influencer programs where select people with significant internet presence and followers are given access to the Product lines and their opinion and views help build hype as well as value proposition around the product and brand.
  
• 
  Ride the motorcycles extensively and test under-development components and give detailed feedback for improvisation in product design and performance to the product development team
  

• 
  Conceptualizing and managing design and development of demo’s and POC’s built around STG Products to prospects
  
• 
  Central point for all responses to RFP’s and RFI’s
  
• 
  Designing and drafting all communication around products and solutions
  
• 
  Define how the brand would speak about its solutions at conferences and assist in designing collaterals
  
• 
  Responsible for resolution of all customer questions and queries around the solution with help of technical team.
  

• 
  Overall marketing & branding responsibility of all communication and learning solutions including corp comm.
  
• 
  Developing potential market base for products and solutions in the Indian Sub-continent.
  
• 
  Account mining for greater share of the pie in existing European and middle east accounts
  
• 
  Assisting executive management in strategizing exploring new markets and expansions in current ones
  
• 
  Oversee design and development of all collaterals including case studies and demos
  
• 
  Plan and participate in industry events like seminars and exhibitions for ensuring brand and solution visibility
  

• 
  Manage design, development and deployment of an online training program for a US based Insurance giant
  
• 
  Client co-ordination and liaison. Assist in account mining with onsite account managers
  
• 
  Manage designing of solutions as per corporate branding guidelines of client.
  
• 
  Sales support by preparing sales collaterals and other supporting case studies and Demo platforms
  

• 
  Oversee creation of E-Learning products addressing the Learning needs of individuals in the K 12 bracket.
  
• 
  End to end management of a large project involvingcreation of 76 Virtual Simulated Labs for an American Publishing Giant.
  
• 
  Conceptualize a Marketing & Operations strategy to offer these Virtual Labs as a Standardized off the shelf Product.
  
• 
  Client co-ordination and liaison, including solution to any queries as well as deliverable issues
  
• 
  Oversee creation of collaterals for the solutions addressing the K 12 segment
  

• 
  Conceptualize Branding solutions across all the media vehicles owned and managed by the Times of India group.
  
• 
  Defining a Marketing & Operations strategy for setting up of a new online media vehicle, including website.
  
• 
  Restructuring the current online media platform www.indiatimes.comand implementingthechanges.
  
• 
  Co-ordination with Sales team for understanding requirements and suggesting relevant online solutions
  
• 
  Setting up of Online Editorial and technical team to manage and cater to the new vehicle
  
• 
  Setting guidelines for Online Editorial team to design new look and feel for website
  
• 
  Customizing standard available Brand solutions to suit multiple media platforms..
  

• 
  Various roles from Business Analyst, Project manager to Account Manager across multiple projects
  
• 
  Handled projects in BFSI, Telecom, ITES and Applied Technology verticals
  
• 
  Addresses Americas as a market and design solutions, initiatives and collaterals according to the needs and trends
  
• 
  Handles special interest projects such as Geo Location (GIS) based Property Taxation system etc
  
• 
  Represented Tata Infotech at SuperComm 2004, the global telecom industry exhibition in India
  
• 
  Contribute to collateral and communiqué development for various solutions across various verticals
  

• 
  Executive program in Branding and Marketing from IIM Bangalore (2004)
  
• 
  MBA (Marketing) from IMED, Pune University. 1998
  
• 
  B. Sc (Electronics) from Nagpur University in 1996
  
• 
  HSSC (10+2) from MS Board, Nagpur in 1991.
  
• 
  ICSE (10) from ISCE, New Delhi in 1989.
  

• 
  Part of the founders’ team of the automotive portal and e-zine Motoroids. (www.motoroids)
  
• 
  Active member of a motorcycling club promoting long distance touring called BikeNomads.
  
• 
  Founder of the Yezdi and Jawa Club of India
  
• 
  2nd Degree Reiki Therapist
  
• 
  Trained in Professional Rock Climbing and Mountaineering by National Adventure Foundation
  
• 
  Enthusiast Scale Modeling & Collection of Scale Models of Classic Automotive Legends.
  
• 
  Interests include Motorcycling and Adventure Sports with over 25 years of cross country riding.
  
• 
  Active on twitter as@TheGhostRider31 and blogsaswww.extrememotorcycling.blogspot.com
  

• 
  CONTACT DETAILS:
  

53B, Sri Balaji Apartments, Gokulpeth, Nagpur, 440010

Flat No D 502, Sylvan Heights, Sanewdi, Aundh, Pune 411007

• 
  PERSONAL DETAILS:
  

Passport Number: G 9214243 (Valid till June/2018)